Moisturizing & hydrating innovation

Oct 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of a moisturizing & hydrating claims in personal care launches is increasing globally, featuring a 15% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a moisturizing & hydrating claim is skin care (36%). In... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck – Moisturizers
  2. Facial Treatments
  3. Body Lotions/Moisturizers/Oils
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+15% (2020 vs 2019)

TOP COMPANY
L’Oréal

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of a botanical/herbal claims in personal care launches is increasing globally, featuring a 16% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a botanical/herbal claim was skin care (34%). In 2020, citric acid was the leading ingredient among global personal care launches tracked with a botanical/herbal claim. The top positionings of global personal care launches tracked with a botanical/herbal claim in 2020 were moisturizing & hydrating (60%), ethical - animal/fish & bird (38%), and no animal tested (31%).
The use of a plant-based claims in personal care launches is increasing globally, with a 51% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a plant-based claim was hand, bath & shower (36%). In 2020, citric acid was the leading ingredient among global personal care launches tracked with a plant-based claim. The top positionings of global personal care launches tracked with a plant-based claim in 2020 were botanical/herbal (64%), moisturizing & hydrating (63%), and ethical - animal/fish & bird (51%).