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Aromatherapy for stress relief

Aug 2022

Personal care for a long time has been associated with pampering benefits that can help unwind after a stressful day. Self-care has become a way to benefit mental health and manufacturers are launching products that contain calming and relaxing scents and ingredients.

The Body Shop
Bath and Body Works
Isle of Paradise
Liz Earle
Treets
Radox
Victorias Secret
Sanctuary Spa
Rituals
Soap and Glory

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The Body Shop Sleep Lavender and Vetiver Relaxing Massage Oil (Croatia). The Body Shop Sleep Lavender And Vetiver Relaxing Massage Oil is a silky smooth, moisturizing massage oil that comes in a 100ml plastic bottle. This massage oil is enriched with lavender and vetiver. It is 100% natural and biodegradable. The oil is also a fairtrade community, non-greasy, non-sticky and suitable for all skin types. It is also vegan, vegetarian and 100% cruelty-free. It is packaged in recycled glass and has an aluminum lid.

The gender-inclusive cosmetics claims witnessed a positive performance, showing an average annual growth of +266% (Global, CAGR 2017-2021). Face and body cosmetics is the top category, used in 74% of new gender-inclusive cosmetic launches in 2021 (Global, 2021). The face foundation subcategory is growing fast, with an average annual growth of +367% (Global, CAGR 2017-2021).
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The COVID-19 pandemic has emphasized the importance of sanitation, with many industry players tapping into heightened demand for hygiene products with eco-friendly options for sustainability-conscious consumers. Within personal care, more soap bars are launched to reduce plastic packaging, moving from the typical hand soap bars into categories like shampoo, body soap and deodorant bars.
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The demand for natural and plant-based ingredients in personal care is increasing. Personal care products with avocado offer powerful natural benefits, where the avocado is often featured as a hero ingredient on the packaging.
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The oils category witnesses a positive performance showing an average annual growth of +52% (Global, CAGR 2017-2021). Aromatherapy is the leading claim, used in 59% of new oil launches in 2021 (Global, 2021). Mood-enhancing benefits of specific ingredients are more actively promoted within oils, highlighting calming, relaxation and stress relief claims.
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Toothpaste remained in the top subcategory in oral care, accounting for 74% of new oral care launches tracked (Global, 2021). However, new formats in the oral care category added convenience to the product, making is easy to use anytime and anywhere. Examples are toothpaste tablets, mouth sprays and foams that can be used on-the-go.
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Consumers take a more holistic approach to their well-being, it’s natural that they are taking a similar approach to their beauty and skincare. A ‘healthy glow’ is a holistic concept which can be achieved through the right balance of skin care and beauty-from-within factors.
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