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Avocado in Personal Care

May 2022

The demand for natural and plant-based ingredients in personal care is increasing. Personal care products with avocado offer powerful natural benefits, where the avocado is often featured as a hero ingredient on the packaging.

Isana
CVS Avocado
Quench
Nivea
IDC Institute
DM Balea
Sunsilk
Ponds
Kruidvat Natures
Avocado Toast

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Isana Soft Skin Avocado Oil Cream Oil Scrub (Germany). Isana Soft Skin Avocado Oil Cream Oil Scrub comes in a 250 ml plastic PET (1) jar with a fruity fresh avocado scent that gently frees the skin from excess skin cells. This scrub has high quality formula with shea butter, avocado oil and sugar crystals which ensures that the skin feels soft and cared for. Skin compatibility dermatologically approved. The recipe is 100% microplastic free. Vegan.

The oils category witnesses a positive performance showing an average annual growth of +52% (Global, CAGR 2017-2021). Aromatherapy is the leading claim, used in 59% of new oil launches in 2021 (Global, 2021). Mood-enhancing benefits of specific ingredients are more actively promoted within oils, highlighting calming, relaxation and stress relief claims.
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Toothpaste remained in the top subcategory in oral care, accounting for 74% of new oral care launches tracked (Global, 2021). However, new formats in the oral care category added convenience to the product, making is easy to use anytime and anywhere. Examples are toothpaste tablets, mouth sprays and foams that can be used on-the-go.
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Consumers take a more holistic approach to their well-being, it’s natural that they are taking a similar approach to their beauty and skincare. A ‘healthy glow’ is a holistic concept which can be achieved through the right balance of skin care and beauty-from-within factors.
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Choosing sustainable packaging materials in personal care products is becoming more important, as consumers are increasingly opting for brands that are kind to both their bodies and the planet. Since plastic pollution is an important environmental concern, reducing the amount of plastic in personal care packaging is observed widely by, for example, altered packaging materials or refillable packaging.
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The demand for natural ingredients in personal care is increasing, evidenced by the extended use of botanical and herbal ingredients in formulations. With 43% of all personal care launches with botanical/herbal claims, skin care is pegged as the top category (Global, Jan 2021 – Oct 2021). Moreover, skin care launches with a botanical/herbal claim are increasingly globally, with an average annual growth of +10% (CAGR Nov 2016 – Oct 2021).
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While skin care is the number 1 category for vegan claims, many other categories like hair care are embracing this claim too, (Global, H2-2020 – H1-2021). Vegan claims occur in 19% of all hair care launches (Global, H2-2020 – H1-2021) and are on a growth path with an average annual growth of +46% (Global, H2-2016 – H1-2021).
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