On-the-go formats in oral care

Mar 2022

Toothpaste remained in the top subcategory in oral care, accounting for 74% of new oral care launches tracked (Global, 2021). However, new formats in the oral care category added convenience to the product, making is easy to use anytime and anywhere. Examples are toothpaste tablets, mouth sprays and foams that can be used on-the-go.


4/10

Happybrush Natural Super Clean Fluoride All Round Protection Toothpaste Tabs (Germany). Happybrush Natural Super Clean Fluoride All Round Protection Toothpaste Tabs gives four-fold protection for caries, tartar, plaque, fresh breath. The tabs have a fresh mint flavor. Free of microplastics, palm oil, triclosane and sodium lauryl sulfate. Natural and vegan. Green dot certified. Climate neutral product. Package made of FSC-certified paper with a thin, protective plastic film inside. This saves up to 55% plastic. Chew one to two tabs thoroughly until a pleasant foam is formed. Then brush your teeth as usual.