NPD in action: Vegan claims in Hair Care

Nov 2021

While skin care is the number 1 category for vegan claims, many other categories like hair care are embracing this claim too, (Global, H2-2020 – H1-2021). Vegan claims occur in 19% of all hair care launches (Global, H2-2020 – H1-2021) and are on a growth path with an average annual growth of +46% (Global, H2-2016 – H1-2021).


Superzero Sulfate Free Shampoo Bar Thinning Hair (United States). Superzero Sulfate Free Shampoo Bar Thinning Hair cleanses hair while addressing scalp discomfort for optimum balance and maximum lightness, softness and shine. It works to strengthen the hair and stimulates the scalp, promoting healthy-looking hair with every wash. This long-lasting shampoo bar has a luxuriously sudsy lather and refreshing rosemary and peppermint scent. Plant-based. Vegan. Cruelty-free. Free from sulfate, soap, silicone, paraben, phthalates, DEA and palm. PH balanced.