PCI Product Trends – Botanical and Herbal Claims

Dec 2021

The demand for natural ingredients in personal care is increasing, evidenced by the extended use of botanical and herbal ingredients in formulations. With 43% of all personal care launches with botanical/herbal claims, skin care is pegged as the top category (Global, Jan 2021 – Oct 2021). Moreover, skin care launches with a botanical/herbal claim are increasingly globally, with an average annual growth of +10% (CAGR Nov 2016 – Oct 2021).


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Avalon Organics Lavender and Prebiotics Brilliant Balance Daily Moisturizer (Greece). Avalon Organics Lavender and Prebiotics Brilliant Balance Daily Moisturizer with lipo filling complex softens and balances the skin tone, offering a healthy and radiant complexion. This moisturizer is made from gentle and soothing herbal ingredients. Hyaluronic acid and organic sunflower oil restore lost hydration leaving a velvety effect. Organic lavender and grape polyphenols helps to daily irritated skin and act against free radicals. Certified organic ingredient. Hypoallergenic. Vegan. GMO-free. Dermatologically tested. Suitable for sensitive skin.