Trends in color cosmetic formulations since the past five years

Sep 2023

Innova Market Insights’ data suggests cosmetic products have been expanding with an average annual growth of 3% from April 2018 to March 2023. Lipstick had the highest share of launches and Face Concealers showed a high growth of 20% within the same period. The data also shows high growth in cosmetic color formulations, significantly in those targeting men, at 174%. Free-from claims peaked with accelerated launches without GMOs, ammonia and palm oil. Synthetic beeswax is the fastest-growing ingredient. 


Chantecaille Wild Meadows Lip Chic: Carpathia (UK)

  • This lipstick is infused with hyaluronic acid, which helps to hydrate the lips. 
  • Free from gluten, phthalate, sulfate, mineral oil, petrolatum, palm oil and GMO. 
  • Vegan.
  • Cruelty-free. Leaping Bunny certified.