Beauty Leaders Summit, Paris: Sneak peek at what’s in store with the marketing director

23 Oct 2023 --- The Beauty Leaders Summit, Paris, is set to initiate in two weeks. Ahead of the show, Personal Care Insights speaks to the marketing director, Ashley Harper, sharing what attendees can expect to see on the show floor.

“The Beauty Leaders Summit is the premier gathering for decision-makers in the skin care and beauty industry,” she says. “We aim to create a dynamic platform where industry leaders can connect, learn and collaborate.”

“With an impressive lineup of speakers, including CEOs, directors and founders, we delve into the most pressing topics and trends shaping today’s beauty world. Join us and network with over 100 skin care and beauty decision-makers from Western Europe.”

The event will host three workshops, 34 renowned speakers, 65 organizations and 110 delegates. Event speakers come from brands such as Lush, L’Occitane, La Prairie, Weleda, Gallinée and companies like DSM-Firmenich, L’Oréal, Givaudan, International Flavors & Fragrances (IFF), EveLab Insights, Roquette and Prose.

Marketing outreach efforts
Harper shares that she “stays attuned to industry changes and evolving consumer preferences through ongoing research, collaboration with experts and monitoring market trends.”The event will post three workshops, 34 renowned speakers, 65 organizations and 110 delegates.

“We leverage various marketing channels and strategies to reach our target audience. This includes active participation on platforms like LinkedIn and sending personalized email campaigns. We also promote the event through industry publications and partnerships.”

She continues: “We work closely with beauty brands, suppliers, retailers, media partners and industry associations to ensure a comprehensive representation of the sector. These collaborations enrich the event's content, discussions and networking opportunities.”

For instance, Elena Schmidt, executive director at the Roundtable on Sustainable Biomaterials (RSB) and Mark Smith, director general at Natrue are included on the speaker panel.

“Attendees can look forward to engaging panel discussions, informative keynote presentations, and the chance to interact with like-minded professionals in the industry. The summit offers opportunities for networking, knowledge sharing and building connections that can contribute to personal and professional growth in the beauty sector.”

Hot topics on panel and presentations
Further on the agenda include panel discussions, where Europe’s industry leaders from IFF, Procter & Gamble (P&G), RSB and Boeing will debate and reveal topics where attendees have a chance to ask questions on their challenges. It is titled Thinking Beyond Beauty: The role of Policy and cross-sector collaboration to Drive the transition to a Biobased Economy.

The other panel, A Holistic Approach to sustainability and Circular Innovation in Beauty — Packaging, ingredients and fragrance eco-design, will have speakers from D-Lab Industry, Floral Street, L’Occitane and DSM-Firmenich.

Some examples of Individual speaker presentations include:

• Is personalized skincare just a marketing gimmick? By Nick Howard, international strategy director at Evelab Insight.
• DIY Beauty: Empowering Consumers to use Noninvasive, Beauty Tech Solutions from the Comfort of their Homes by Boris Raspudic, general manager UK at Foreo.
• Beauty-Tech Disruption: Transforming the Beauty Industry Through Technology-Powered Services by Mauricio Henao Giraldo, global director of Services and Connected Beauty at L’Oréal.
• Breaking Boundaries: The Evolving Face of Cosmetics and Skin Science by Atoshi (Ghosal) George, head of Scientific UK at L’Oréal.
• EU Green claims transparency: a vision of the future by Caroline Bassoni, regulatory affairs director at Cosmed.
• Hero Molecules, Active Ingredients of the Future by Melanie Duprat, category manager & sustainability representative of Fragrance & Beauty at Givaudan.
• Artificial Intelligence: Marketing to Machines by Dirk Ploss, senior early innovation director at Beiersdorf.
• Ikigai for Beauty Companies and Brands: Designing Sustainable Transformation wisely by Stefan Hermann Siemer, head corporate of Sustainability at Weleda.
• Diversifying the Beauty Industry: Understanding Multicultural Beauty and its Consumers by Kelly Massol, CEO at de Les Secrets de Loly.

By Venya Patel

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