Fluus has launched the “world’s first” flushable period pad to redefine menstrual care in a market that prioritizes convenience over sustainability. The feminine hygiene brand says the launch meets the growing demand for sustainable products, led by millennials and Gen Z. Its mission is to provide a circular hygiene solution to the category’s most significant challenge — waste disposal. Fluus reports that 200,000 tons of period products end up in landfills yearly, with 14% incinerated, leading to toxic emissions and long-term environmental harm.
