Aging-Well Claims innovation
Dec 2021
ABSTRACT
The use of aging-well claims in personal care launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with an aging-well claim is skin care (84%). In 2020, glycerol is the... More 
TOP 3 SUB-CATEGORIES
- Facial/Neck – Moisturizers
- Facial Treatments
- Eye Treatments
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-4%
2020 VS 2019
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-4% (2020 vs 2019)
TOP COMPANY
Beiersdorf
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-4% (2020 vs 2019)
TOP COMPANY
Beiersdorf
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Bio-Surfactant innovation
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Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
Eco-friendly solutions innovation
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Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023. Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Sustainable cosmetics innovation
Mar 2024
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.
