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April in review: Personal care policy changes, In-cosmetics Global 2025, Beef fat in beauty

April in review: Personal care policy changes, In-cosmetics Global 2025, Beef fat in beauty

This month, personal care industry players collided with policymakers worldwide. Beauty companies opposed the European Commission’s proposal to reclassify ethanol and ban it from cosmetic formulas. The US FDA said it was planning to phase out animal testing for some drugs, but the Personal Care Products Council (PCPC) pushed for the measures to go further and cover cosmetics.
Beauty companies turn to biodegradable ingredients for planetary and human health
Beauty companies turn to biodegradable ingredients for planetary and human health
Biodegradable cosmetic ingredients are becoming more popular amid climate change concerns and increased focus on how traditional personal care products impact environmental and consumer health. The industry’s move toward biodegradable ingredients has the potential to meet rising ecological demands while achieving sustainability goals. 
PCPC discusses global adoption of non-animal testing methods for cosmetics
PCPC discusses global adoption of non-animal testing methods for cosmetics
Growing consumer demand for transparency in the personal care industry and scientific advancements facilitating more ethical practices are putting pressure on regulators to enforce stricter policing on brands and formulators. Animal cruelty in the industry has long been of public concern, and as New Approach Methodologies (NAMs) gain credit, in vivo assessments are becoming less necessary to determine a product’s or ingredients’ safety.
Boosting Collagen Formulations: The Power of OptiMSM®
Boosting Collagen Formulations: The Power of OptiMSM®

The collagen ‘boom’ doesn’t show any signs of slowing. So how can brands stand out in such a saturated market? Read Balchem’s new whitepaper to uncover how OptiMSM®, the industry-leading source of methylsulfonylmethane (MSM), can be combined with collagen to enhance your beauty-from-within formulations – with MSM + collagen improving skin thickness, roughness and hydration better than collagen alone.[1]


[1]Pogačnik T, et al., J Func Foods 2023; 110: 105838.

Technical Paper brought to you by Balchem


In-cosmetics Global 2025: Vytrus Biotech uses Clarivine to deliver glass skin and longevity
In-cosmetics Global 2025: Vytrus Biotech uses Clarivine to deliver glass skin and longevity

Vytrus Biotech tapped into the glass skin and longevity trends with its new ingredient, Clarivine, at In-cosmetics Global 2025. Clarivine is an active ingredient sourced from grapevine stem cells. Alejandro Guirado, the biotechnology company’s marketing manager, told us on the trade show floor about the award-winning ingredient and how Vytrus Biotech works with exosomes to combat skin aging.

In-cosmetics Global 2025 review: Natural ingredients, holistic well-being, and AI shape beauty
In-cosmetics Global 2025 review: Natural ingredients, holistic well-being, and AI shape beauty
At In-cosmetics Global 2025 in Amsterdam, the Netherlands, the personal care industry gathered to showcase its latest beauty ingredient innovations. Standout trends included longevity, clean beauty, and personalized experiences. AI-driven solutions, from market research and ideation to ingredient discovery and product formulation, were prevalent on the show floor. We look back at the event’s top innovators and their latest solutions.

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TikTok plans entrance into Japan’s e-commerce market targeting cosmetics
man holding phone selling beauty on e-commerce TikTok Shop in Japan
TikTok Shop is reportedly expanding its e-commerce market to Japan. The platform is a middle party between brands and users, where those using the app can buy products. It also allows content creators to earn commission by selling products through live streams and videos. Perfumes, skin care, hair products, and makeup top the list of products sold, driven by viral content from influencer reviews.  
Spoiled for choice: Sephora campaign spotlights “overwhelmed” consumers
sephora logo on building screen in city square
Sephora has launched a campaign, titled Skin Obsessed, to position itself as a destination for consumers seeking clarity and support in an increasingly crowded skin care market.
Univar Solutions partners with Phenbiox for natural personal care distribution in Brazil
Brazillian flag on womans face
Global chemical distributor Univar Solutions has announced it will be the sole distributor of cosmetic ingredients from Phenbiox in Brazil. The Italian manufacturer of natural and active ingredients says that through the partnership with Univar, it will get a boost into one of the world’s largest cosmetic markets while offering sustainable personal care solutions.  
Pure Trade equips Valentino with premium aluminum lipstick case
metal case
Pure Trade, a US-based personal care packaging provider, has designed an aluminum square clutch bag to house three lipsticks from the Spike Valentino collection. The bag is gold-colored with a removable cardboard wedge lined with recycled PET (rPET). A black, silk-screened cardboard case, embossed and signed with the Valentino logo, protects the clutch bag.
SCCS warns of endocrine disruptors and genotoxic ingredients in cosmetics
woman crying yellow tears
The European Commission’s Scientific Committee on Consumer Safety (SCCS) has published a preliminary opinion on the safety of Benzophenone-2 (BP-2) and Benzophenone-5 (BP-5) in cosmetic products. The SCCS says BP-2 may pose a risk to consumers due to possible genotoxic and endocrine activities, but BP-5 is considered safe when used under specific concentration limits.
Exploring DNA and genomics to unlock personalized nutrition and longevity
Scientist doing DNA research

Nutrition Insight

As personalized nutrition gains momentum, genomics can help consumers fine-tune supplementation strategies based on their genetic makeup. We meet with a functional medicine expert who advocates using genetic insights to optimize health with tailored interventions. Bryce Wylde, co-founder of The DNA Company, tells Nutrition Insight that genomics is the study of genes, collectively known as the genome, and how they interact with each other and the environment. “It goes beyond genetic traits — it explores how your genes influence health, predict disease risk to some degree, and guide personalized nutrition and lifestyle strategies.” 
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Business News

Price hikes, layoffs and alternative markets: Personal care navigates US tariff troubles

Personal care companies are deliberating on how to address the massive rollout of US tariffs and navigate an uncertain economic climate. Some are passing the extra costs to consumers, while others turn their attention to different international markets and cut operating expenses, including employees.  

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Regulatory News

European Commission records all-time high of dangerous cosmetics from China

Cosmetic products from China have hit an all-time high in the European Commission’s (EC) safety alert system, leading the governing body to issue a warning. The alerts outline products that threaten human health and safety. 

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Personal Care Insights News

Beef fat in beauty: Heritage ingredient returns but dermatologists flag drawbacks

Beef tallow moisturizer is a viral social media trend gaining traction in the sector due to its reported skin-enhancing benefits and natural formulation. However, the industry has yet to place it on the clean and sustainability scale due to the potential ethical and safety concerns linked to its animal origins. Tallow, or “rendered fat,” is the fatty tissue surrounding an animal’s organs that has been removed, heated, and clarified. It is typically white and hard at room temperature. It is often used in cooking, frying, or as a flavor enhancer, but it also has heritage roots in ancestral skin care. 

Personal care focus

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Makeup maestrosMar2025

Innova Market Insights data indicates that half of consumers worldwide seek more multifunctional face cosmetics, with nearly 50% of new multifunctional makeup launches happening in Europe. Multi-use s...

Product innovation

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Jojoba highlights Apr 2025

Innova Market Insights data indicates a 10% compound annual growth in beauty & personal care launches with jojoba between 2020 and 2024. One out of three launches with jojoba was lip cosmetics. The top three positionings in launches with jojoba were long-lasting, hydration support/increase and no animal ingredients. 

Trend analysis

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Antiperspirant advancementsApr 2025

Innova Market Insights data shows a 6% increase in global antiperspirant launches from 2020 to 2024. While consumers prefer spray antiperspirants, roll-on launches are also on the rise. Additionally, there is a growing emphasis on microplastic-related claims in NPD.

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In-cosmetics Global 2025: Vytrus Biotech uses Clarivine to deliver glass skin and longevity

Vytrus Biotech tapped into the glass skin and longevity trends with its new ingredient, Clarivine, at In-cosmetics Global 2025. Clarivine is an active ingredient sourced from grapevine stem cells. Alejandro Guirado, the biotechnology company’s marketing manager, told us on the trade show floor...

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In-cosmetics Global 2025: Groupe Berkem harnesses plant extracts for personal care
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In-cosmetics Global 2025: BASF looks to longevity with new personal care ingredients
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In-cosmetics Global 2025: Eurofragance celebrates anniversary with “gratitude” and “togetherness” scents
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