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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Men’s personal care trends
Feb 2026
Innova Market Insights data indicates that men globally pay attention to their skin and personal care needs. Over the years, product launches in this segment have increased, with new and exciting innovations appearing in the fragrance sector. Meanwhile, there is also growth in male-targeted body care and conditioners.
Microbiome in focus
Jan 2026
Innova Market Insights data indicates a rapid rise in microbiome claims for Personal Care launches globally, with a 33% annual increase from October 2020 to September 2025. Of these launches, 60% were in Europe. Skin Care was the leading category, but there has been an increase in microbiome claims for other products, such as Shaving and Depilatory products, as well as Hair Treatments.
Home care champions
Dec 2025
Innova Market Insights data indicates a 16% year-over-year growth in household product launches between October 2023 and September 2025. Europe was the leading region, accounting for one-third of global launches. Air fresheners were the top category, while cotton bud launches are growing rapidly.
Trends in ethical aesthetics
Nov 2025
Innova Market Insights data shows an increase in cosmetics launches with ethical claims. Specifically, there is a +7% average annual growth in beauty product launches with ethical claims from June 2020 to July 2025. The Face/Body Cosmetic category had the largest share of launches with ethical claims.
