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Why L’Oréal Paris, Nyx and MAC are dominating TikTok beauty

A recent report ranking the top 100 beauty brands on TikTok in the UK and Europe shows that success on the platform not only hinges on posting more content, but on how strongly audiences respond to it. Makeup and skin care content are ranking higher than fragrance, but outlier brands suggest the category has growth potential. The Kolsquare report analyzes the performance of TikTok posts in Q4 of 2025, using data from the company’s own platform to track influencer posts mentioning beauty brands. In total, 247,173 TikTok posts were analyzed from October to December last year.
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Future of fragrance: How industry innovates for next-generation consumers
The fragrance industry is bridging the gap between ethical sourcing and the demands of a new generation of consumers. At the same time, industry experts highlight that, rather than hurdles, these pressures represent opportunities for innovation and collaboration that will help companies adapt to current and emerging olfactory trends.Personal Care Insights looks at some of the latest fragrance innovations and sits down with experts from IFF Scent and Axe & Dove Men+Care to better understand the future of fragrance.
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Turning staples into status objects: Unilever revamps Vaseline
Unilever is upgrading Vaseline to make the legacy brand more desirable, sensorial, and culturally fluent. The recently released Gluta-Hya Lip Serum Gloss contains tripeptide and hyaluronic acid, and aims to capture Gen Z and Gen Alpha’s attention by meeting their demand for skin care that bridges credibility and color. However, behind the shine of the product launch, Vaseline’s reengineered positioning reflects changing consumer behavior rather than a simple portfolio expansion. The strategy behind the gloss signals that cultural currency, rather than just efficacy, is influential for lip care.
Mane Kancor Technical Paper
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
Purakan™ is a patented breakthrough in natural scalp care, proven to outperform market leaders on pruritus, dandruff, itching, and flaking. It replaces synthetic options like ZPT and piroctone olamine. Clinical studies show 89.7% of participants experienced reduced dandruff and itching within just seven days.This technical paper is brought to you by Mane Kancor.
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Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Consumers are actively seeking natural ingredients in their skincare products, and the pressure is on formulators to deliver clean-label solutions without compromising product look and feel. In this webinar, Tate & Lyle and Innova Market Insights experts discuss how this trend is shaping innovation and how brands can tackle formulation challenges. We explore how nature-based, readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, while maintaining the desired physical and sensorial properties. Through individual product variables mapped against our ingredient data repository, we can reduce reformulation complexity and minimize the need for panel testing. Our model simplifies multivariable measurements into easy-to-interpret results — accelerating development and enabling brands to meet consumer demand for naturally derived skincare products.  Join us to say goodbye to synthetics, fast!
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IFF: Tapping robotics for faster fragrance development
Beauty companies are under growing pressure to shorten cosmetics development cycles. To keep pace, fragrance houses are investing in automation that can cut sampling and formulation timelines while also improving precision. International Flavors and Fragrances’ (IFF) installation of its Colibri smart-dosing robot in Singapore reflects the wider industry shift toward modernized operations. The company tells us how its high-tech intervention can accelerate time-to-market in Asia’s fast-moving beauty landscape.

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Derma and health drive Beiersdorf’s 2025 growth amid market volatility
Nivea blue hand cream tub
Beiersdorf’s 2025 full-year financial results showed that the company maintained growth despite the stagnating market. It outperformed key competitors, remaining the fastest-growing skin care company in the market.Group sales reached €9.9 billion (US$11.49 billion) with 2.4% organic growth. While the growth is modest in absolute terms, it remains above the global skin care market’s growth rate. Profitability remained consistent, with EBIT excluding special factors increasing to €1.4 billion (US$1.62 billion), up 14% from 13.9% in 2024.
Beauty giants seek refunds after US tariffs ruled unlawful
A drawing of a hand giving money to another.
Beauty multinationals are filing claims to recover costs tied to US tariffs, after the Supreme Court ruled that levies imposed under emergency powers were unlawful. L’Oréal, Sol de Janeiro, and Dyson are among thousands of companies that lodged complaints with the US Court of International Trade in February, seeking refunds on duties paid under tariffs introduced during President Donald Trump’s second term. 
AeroFlexx equips Aveda with lightweight refill packaging
refillable packaging
AeroFlexx has partnered with Aveda, an Estée Lauder-owned plant-based skin care company, to introduce a refillable and recycled packaging solution. The product is lightweight, integrating an airframe structure that is said to use up to 70% less plastic than two 250 mL Aveda bottles.Peter Messacar, vice president for Commercial and Business Development at AeroFlexx, says: “By integrating AeroFlexx’s packaging technology into its portfolio, Aveda is setting a new precedent for how major prestige beauty brands can reduce plastic and enhance the consumer experience simultaneously.”
February in review: K-beauty proliferates, Cosmetic tech battleground, Beauty’s...
Feb 2026 written with two images of women underneath.
Last month, K-beauty continued to snowball across the personal care industry, driven by advancements in R&D, retail, and exports. Meanwhile, we examined the Middle Eastern beauty market and what lessons global brands can learn from cosmetic companies that thrive in the volatile environment. AI and electronic-driven products emerged as a new battleground for beauty, and experts discussed that brands’ technology infrastructure and data now determine whether they can compete in the technology race. 
Lancôme positions longevity as luxury skin care’s next frontier
woman with glowy skin looks into camera
Lancôme has entered a new phase of its longevity-in-beauty ethos through a partnership with Timeline, a Swiss longevity biotech startup.The cosmetics heritage giant’s parent company, L’Oréal Group, began investing in Timeline in 2024 to centralize longevity in the global cosmetics industry. As the group’s investment ripens alongside the rapidly growing longevity discourse in the industry, Lancôme is bringing this partnership into the spotlight with a new skin care range.
Global Omega-3 Day: Advances in ocular health and cancer prevention potential
Omega-3 oil

Nutrition Insight

Today’s annual Omega-3 Day spotlights a critical deficiency affecting most of the global population. Sourced mainly from cold-water fatty fish and algae, the nutrient plays a role in a broader conversation about broad gaps in diet quality. The human body does not produce two of the most essential fatty acids, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), on its own, which drives up demand for convenient, clinically backed, and effective solutions. Nutrition Insight spotlights the latest research developments in omega-3, with insights on new cancer research, ocular health innovations, and global deficiencies from Nordic Naturals, Ocusoft, and the University of Michigan, US.
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Personal Care Insights News
Beauty’s next whitespace: What brands can capture before...
Spate has uncovered the early signals and prospects emerging across Google Search and TikTok that beauty brands can capitalize on. The 2026 Whitespace Opportunities report reveals that consumers are using these online platforms to discover, validate, and decide which strategies, products, and ingredients will help them feel — and look — their best.
Red light therapy.
Tech & Innovation
Light therapy’s biggest myth? Joylux unpacks LED count
Red light therapy is gaining traction among mainstream beauty shoppers, but experts believe consumers and brand marketing are focusing on the wrong metric.Most light mask devices are marketed by LED count, but efficacy actually depends on power density and dose. These measurements are rarely disclosed to consumers but critical to whether light penetrates tissue and produces a biological response, Joylux, a company specializing in wellness devices, tells Personal Care Insights. 
A Black woman with three foundation swatches on her cheek.
Research & Development
Future of foundation: Chromara Beauty offers on-demand...
Foundation shade ranges may become obsolete. Chromara Beauty has created a makeup solution that can concoct exact-match formulas at home, in retail, or at the point of manufacturing. Chromara provides six base pigments and creates millions of custom formulations at the point of sale. The technology allows brands to carry less inventory, customers to get an exact shade match, and the industry to build a closed-loop operating system for refillable, on-demand foundation. 

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The Future of FragranceMar2026

Innova Market Insights data indicates that global fragrance launches are increasing, with an average annual growth rate of +51 % from 2021 to 2025. Consumers globally prefer light fragrances, and thei...

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Upcycled ingredient trends Mar 2026

According to Innova Market Insights, the upcycled ingredient trend is going strong in personal care launches, with an average annual growth rate of 110% in NPD from 2021 to 2025. Consumers also pay attention to upcycled ingredients, with 16% saying they especially search for upcycled claims when choosing their beauty products. In new product launches, upcycled ingredient use has moved from organic, natural brands to more mainstream and trendy brands.

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Sustainable personal care packaging solutionsMar 2026

Innova Market Insights data indicates that the use of sustainable packaging in personal care product launches grew 20% year-over-year from 2024 to 2025, reflecting a strong demand for more eco-friendly products, inside and out.

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IFF: Tapping robotics for faster fragrance development

Beauty companies are under growing pressure to shorten cosmetics development cycles. To keep pace, fragrance houses are investing in automation that can cut sampling and formulation timelines while also improving precision. International Flavors and Fragrances’ (IFF) installation of its Colibri...

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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge
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Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
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IFF and Chemist Confessions: Bringing osmolytes to the forefront
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