Flavex natural plant CO2 extracts banner linking to in-cosmetics Global 2026 booth 2587 details.
Applying blusher.

Ipsy names beauty trends defining 2026

Ipsy has released its annual Beauty Discovery Report, calling lip care, blush, and scent experimentation as the top trends to watch this year, driven mostly by Gen Z consumers.Unveiled at The Ipsies: 2026 Beauty Awards, the report explores how discovery is reshaping beauty shopping behavior, from sampling and surprise-driven experiences to product trial and conversion. This year’s report also highlights several shifts shaping beauty purchases in 2026, from the rise of curated shopping to growing demand for performance-led products and routines. 
Black woman looking happy.
Formulating “feel-good beauty”: Unlocking the skin–brain axis for neurocosmetics
Consumer demand is moving toward beauty-from-within, holistic balance, and emotional optimization, pushing neurocosmetic innovation — where therapeutic results, sensory pleasure, and mental well-being are intertwined. Personal Care Insights speaks to Givaudan Active Beauty and Ingredients + Specialties from Univar Solutions to take a closer look at this space, addressing clinical studies and the effectiveness of neurocosmetic ingredients as the category matures.
Hands braiding a young girls hair with blonde extensions.
Inside Consumer Reports’ braiding hair investigation: Researchers urge industry action on toxic exposure
For the second year in a row, Consumer Reports (CR) has detected heavy metals and volatile organic compounds (VOCs) in popular braiding hair products. Braiding hair is widely used by Black women and girls, and may be worn for months at a time. CR says that since the hair is worn continuously and sometimes styled with heat, exposure can be cumulative. 
Woman wearing blue traditional attire adorned with white and blue flowers in her hair, statement gold jewelry, and soft glam makeup, with floral-themed branding text beside her.
Harness the power of flowers for beauty
Using proprietary technologies like Zeta Fraction™, PSR™ technology and phytofermentology™, Ashland extracts potent actives from flower sources through eco-friendly processes, ensuring both efficacy and environmental responsibility. Driven by sustainability and technological advancement commitments, this allows development of biofunctionals that harness the power of advanced technologies, artificial intelligence, and plant-based innovation.

This Technical Paper is brought to you by Ashland.
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In-cosmetics Global 2026: Innosya releases fermentation powered bioactives for “pro-aging”
At In-cosmetics Global 2026, Sandra Catarino, head of marketing at Innosya Cosmetic Ingredients shared insights into the company’s latest innovation: a trio of fermentation-derived “pro-aging” actives. These biotech-driven ingredients — Skinosya Chondro, Skinosya Salidroside, Skinosya SAG — are designed to support the skin’s natural aging process, addressing concerns like skin stress, elasticity, and menopausal aging. Developed with Lesaffre’s fermentation expertise, the clinically tested, vegan ingredients reflect a commitment to personalization, sustainability, and the growing demand for “pro-aging” solutions.
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In-cosmetics Global 2026 review: Data-driven beauty and biotech reshape ingredient innovation
At In-cosmetics Global 2026 in Paris, France, the personal care industry leaned into biotech, multifunctionality, and data-driven development. Across the show floor, brands emphasized clinically backed actives, circular ingredients, and AI-powered formulation tools, alongside a growing focus on scalp health, emotional benefits, and long-term resilience. Major industry players highlighted solutions built around resilience, functionality, and real-world efficacy. We round up the event’s key innovators and what they showcased.

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Lustriva boosts quality of life with visible hair and skin benefits, study finds
woman with curly hair
Everwell Health has reported improved consumer self-confidence with the use of its beauty-from-within hair, nail, skin complex, Lustriva. In a “first-of-its-kind” study, the functional wellness solutions company evaluated the real-world effects of Lustriva, in addition to its benefits to hair and skin appearance.The recently completed open-label study found that, alongside the improvements participants reported around their appearance, they observed improved quality of life and self-esteem. 
Croda creates evolution to Matrixyl peptide technology for anti-aging
an older woman looking at camera
Croda has launched Matrixyl Neolide, the latest iteration of Matrixyl, a peptide technology commonly used in skin care. The new ingredient aims to build on Matrixyl’s three-decade-long history as an anti-aging skin care ingredient.Matrixyl Neolide is said to combine efficacy, sustainability, and commercial compatibility, bolstering Croda’s peptide portfolio and growth in the Consumer Care sector — especially in premium skin care and advanced treatment formulations.
AI beauty boom sparks trust, privacy and false advertising concerns
Woman touching a big phone's screen
Beauty brands are racing to roll out AI-powered advisors and marketing tools to personalize the consumer journey, but experts warn the same technology could blur the line between aspirational beauty and deception. As AI use becomes more entrenched in consumer-facing materials, brands are presented with fresh questions about privacy, trust, and false advertising. According to Ceren Canal Aruoba, managing director of consulting firm BRG, the beauty industry is already under scrutiny for exaggerated product claims and promoting unrealistic beauty standards.
Aptar Beauty creates aerosol lock system for consumer inclusivity
aerosol bottles
Aptar Beauty has launched the aerosol Double Click dispensing system for enhanced user inclusivity and e-commerce reliability in personal care applications. It is compatible with the patented Twist-to-Lock collection, a range of hoodless aerosol actuators. The aerosol dispensing system audibly confirms to consumers that the actuator is securely locked. It also features tactile cues like textured finger pads or ribbed collars to ensure confidence and ease of use for consumers with different levels of mobility. 
Estée Lauder reportedly pursuing €5 billion boost for Puig merger
ELC store
Estée Lauder Companies (ELC) is reportedly arranging €5 billion (US$ 5.84 billion) in funding for its potential merger with Spanish beauty group Puig.The beauty conglomerate is said to have commissioned investment banking firm JP Morgan to structure a financing package to fund its acquisition of Puig, sources told Spanish newspaper, Expansion. Following the alleged report, Puig’s stock soared by over 5% on Tuesday.
Vitafoods Europe 2026 explores beauty supplements amid nutricosmetics boom
Vitafoods Europe 2025

Nutrition Insight

For the first time, this year’s Vitafoods Europe trade show will include a dedicated nutricosmetics spotlight, reflecting the rapidly accelerating beauty-from-within market. The event organizers note that innovation in this space is expanding beyond traditional supplements into functional foods, beverages, and longevity-focused nutrition as consumers link appearance with overall well-being. Ahead of the event on May 5–7, Nutrition Insight speaks with Francesca Berry, head of Content Programming for Vitafoods Europe, about what visitors can expect in Barcelona, Spain. 
Highlighted features
photograph from in-cosmetics skin GPT
Personal Care Insights News
In-cosmetics Global 2026: Well-being demands fuel...
In a society increasingly defined by technology and fast-paced lifestyles, consumers are searching for moments to unwind and connect, and the beauty industry is offering a solution. At In-cosmetics Global 2026 last week, exhibitors tapped into neurocosmetics, which is shaping up to be the next buzzword in beauty. Luciana Mangerona, global marketing manager, Personal Care at Eurofragance, told Personal Care Insights on the show floor that cosmetics that promote mental well-being are taking off due to the ever-evolving digital world. 
Gelita Stand at in-socmetics
Personal Care Insights News
In-cosmetics Global 2026: Beauty-from-within taps wellness...
For the first time, the In-cosmetics Global trade show debuted an Inner Beauty Zone, revealing that beauty-from-within is gaining momentum as a segment in the personal care industry. Increasing consumer desire for improvements in overall health, alongside demand for visible results, is driving the growth of nutricosmetic concepts and diversity in their applications. Last week at In-cosmetics Global 2026 in Paris, France, provided a touch point for an industry overview of the beauty-from-within trend through various showcases. The show provided a variety of product innovations for supplements such as gummies, soluble sachets, or food applications for solutions that engage beauty results via overall health.
Woman wearing a hijab and holding an Iranian flag
Business News
How personal care leaders are navigating Iran war supply...
The Iran war is impacting the personal care sector, causing many companies in the industry to increase their pricing — however, some businesses are skirting the impact. The conflict has led to a strain on the availability of raw materials for chemical suppliers and disrupted global supply chains, leading to a rise in costs. Suppliers, including Wacker Chemie, Dow, Lanxess, Nouryon, BASF, and Ashland, have implemented price increases across silicones, preservatives, and peroxide-based products. The companies cite sustained increases in energy, raw material, and freight costs linked to geopolitical disruption. These adjustments reflect a broader recalibration across the chemical sector, where pricing actions are being enacted to protect margins.

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Skin barrier breakthroughsApr2026

Innova Market Insights data shows that consumers increasingly look for barrier-repair benefits when choosing moisturizers. From 2021 to 2025, personal care launches with microbiome-related claims grew...

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Next-gen neurocosmetics Apr 2026

Innova Market Insights’ survey data indicates that 39% of global consumers are interested in clinical beauty. As demand for stress-relief and mood-enhancing beauty rises, neurocosmetics are emerging, blending wellness positioning with measurable skin performance.

Trend analysis

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Botanical flower powerApr 2026

Innova Market Insights data indicates that in the past three years, there has been a 15% increase in growth for personal care launches with botanical/herbal claims. This aligns with consumers’ interest in products with botanical ingredients. Asia led these launches, while gotu kola extract launches show potential for innovation.

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Video07:12
In-cosmetics Global 2026: Innosya releases fermentation powered bioactives for “pro-aging”

At In-cosmetics Global 2026, Sandra Catarino, head of marketing at Innosya Cosmetic Ingredients shared insights into the company’s latest innovation: a trio of fermentation-derived “pro-aging” actives. These biotech-driven ingredients — Skinosya Chondro, Skinosya Salidroside, Skinosya SAG — are...

In-cosmetics Global 2026 dsm-firmenich video thumbnail: Trade show booth with dsm-firmenich branding, reception desk staff assisting visitors, and circular inset portrait of a smiling woman
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In-cosmetics Global 2026: dsm-firmenich discusses its advances in well-being
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In-cosmetics Global 2026: Syensqo tackles scalp care and ceramide delivery
Franziska Wandrey, Mibelle Biochemistry
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In-cosmetics Global 2026: Mibelle Biochemistry debuts skin and hair care longevity ingredients
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