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The three trends transforming beauty tech

Personal care technology giant Philips has identified three technology trends revolutionizing the beauty industry: personalized guidance, at-home devices, and human connection. The central theme connecting the three is everyday routines evolving into moments of care. Philips says personal care has become a meaningful part of daily well-being, with people making intentional choices about how they begin their mornings, unwind in the evening, and care for themselves throughout the day. The company identifies that technologies are fostering more personalized, supportive, and meaningful relationships between people and products. 
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Skinification spreads to scalp and body as consumers demand proof and prevention
Consumers are bringing skin care expectations to the rest of their beauty routines. From scalp treatments to body care and makeup, ingredient suppliers and brands need to deliver credibly-backed benefits consumers can see and feel. This is causing them to turn to all-over personal care solutions that are rooted in skin care principles, called “skinification.” Industry experts say that the next phase of “skinification” is putting body care, scalp health, and sensory appeal in the spotlight. Beauty companies are responding with multifunctional ingredients and targeted delivery systems designed to support long-term skin health while maintaining lightweight, appealing textures. 
AIMPLAS scientist testing eye mask
AIMPLAS explores bacterial cellulose for sustainable after-sun face masks
AIMPLAS (Asociación de Investigación de Materiales Plásticos y Conexas) is investigating bacterial cellulose for after-sun facial masks. The Plastics Technology Centre is exploring the uses of the biodegradable material as a carrier for active ingredients in skin care formulations. Bacterial cellulose is a 100% natural biopolymer produced by certain bacteria, which AIMPLAS argues could be used to develop facial masks based on renewable hydrogels. 
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Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
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Who masters the art of multifunctionality? We do.
Multifunctional ingredients are transforming personal care preservation by combining microbial protection with formulation efficiency, natural-origin positioning, skin benefits, sensory enhancement and easier processing. Ashland’s recent launches illustrate how preservative strategies can deliver added value, helping formulators create safer, more transparent, consumer-relevant products with stronger performance and clearer ingredient purpose.

This Technical Paper is brought to you by Ashland.
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EvanHealy: Botanical beauty and fostering farmer relationships

David Gordon, co-founder and CEO at EvanHealy, talks to us about building a botanical skin care brand in an increasingly crowded market. He explains how EvanHealy’s approach to ethical sourcing centers on personal relationships with farmers and producers, trust, and working with people who have a deep understanding of the land. We also explore the impact of climate change on botanical skin care and why direct engagement with farms is becoming increasingly important to ensure an ethical relationship with botanical sourcing.

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US FDA sets out mandatory cosmetic recall process in final MoCRA guidance
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The US Food and Drug Administration (FDA) has issued the final guidance on its power of mandatory cosmetics recalls under the Modernization of Cosmetics Regulation Act of 2022 (MoCRA). The agency sets out when and how it can order companies to pull products from the market. To order a recall, the FDA must determine that there is a reasonable probability that a cosmetic has been adulterated, misbranded, or that using or being exposed to it will cause serious adverse health consequences or death. 
Bath & Body Works debuts Feel Good store for personalized fragrance discovery
bath and body works store front
Bath & Body Works has opened its first Feel Good concept store in Charlotte, North Carolina, US, for fragrance discovery that caters to the evolution of how consumers find products. The Feel Good format caters to shoppers’ demands for easier product discovery and clearer communication of benefits. Its open floor plan, straightforward product information, fragrance testing stations, and staff guidance give consumers tailored suggestions.
Omnibus VI vote grants cosmetic companies grace periods for CMR withdrawals
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The European Parliament has approved revised rules under the Omnibus VI chemicals package, giving cosmetic manufacturers in the EU more time to withdraw products containing carcinogenic, mutagenic, or reprotoxic (CMR) substances. The changes give beauty brands more room to plan reformulations and run down existing inventory, while keeping the ban on CMR ingredients in place. However, consumer safety advocates warn that longer withdrawal periods could leave potentially harmful products on shelves for longer. 
Dermacosmetics drive L’Oréal and Galderma growth amid beauty market resilience
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L’Oréal and Galderma have posted strong growth in their nine-month 2026 financial reports as dermacosmetic demand continues to rise. L’Oréal has reported €35.33 billion (US$39.55 billion) in the first three quarters of 2026, representing 7.7% reported and 6.9% like-for-like growth. The French beauty conglomerate’s numbers were driven by “remarkable” performances in its Dermatological Beauty and Professional Products divisions. Fragrances and hair care were the primary drivers of growth, while skin care also accelerated. 
BASF reportedly lifts Evonik bid above €11 billion with job pledges
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BASF has reportedly increased its bid to take over Evonik to over €11 billion (US$12.3 billion). The German chemical giant previously offered Evonik about €22.15 (US$25.16) per share, valuing Evonik’s equity at roughly €10.3 billion (US$11.7 billion). However, that was reportedly declined as too low. 
Suppliers warn GLP-1 companion category risks credibility gap without evidence
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Nutrition Insight

The metabolic health trend has accelerated GLP-1 companion innovations. However, the rapid expansion has raised questions about whether products designed to support nutrition during rapid weight loss are grounded in evidence, given that the developments are in the early stages. To learn how the industry is responding to the momentum with responsible science, Nutrition Insight speaks with Roquette, Probi, FrieslandCampina Ingredients, and HTBA.
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Business News
China’s beauty paradox: Exports catch up to K-beauty...
China’s domestic online beauty sales are falling as C-beauty companies are ramping up export efforts and moving into international retail channels. The gap suggests a deliberate pivot from C-beauty toward overseas growth, targeting the categories and regions that K-beauty has spent the past decade winning over.According to Jefferies’ China online beauty tracker, the country recorded a 6% year-on-year cosmetics sales decline in September 2026. Skin care fell 6.1%, while color cosmetics went down 5.2%. 
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Research & Science news
Cosmax and Harvard Med eye weight-loss market as beauty and...
Cosmax is using its microbiome research to enter the wellness and pharmaceutical markets through a partnership with Harvard Medical School researchers. The Korean beauty manufacturer’s push beyond cosmetics into biotech and medicine comes as demand for weight-loss drugs and clinical anti-aging rises. Cosmax signed a joint research agreement with Mass General Bingham (MGB), a Harvard-affiliated hospital network based in Boston, US, according to the Korean Times. Under the project, the partners aim to develop health supplement ingredients and drug candidates for weight management, metabolic health, and anti-aging. It will run through 2029.
A woman wearing luxury clothes and makeup.
Business News
Luxury beauty in business: Puig, Dolce & Gabbana and Capsum...
Luxury giants are looking beyond their established strongholds for their next phase of growth, pushing into makeup and skin care with planned US and Asia expansions. Puig posted record third-quarter net revenue of €1.39 billion (US$1.56 billion), up 5.6% like-for-like, with makeup, niche fragrances, and dermocosmetics among the categories delivering double-digit growth. 

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Anti-aging collagen solutionsOct2026

Innova Market Insights data shows that consumers worldwide are increasingly interested in collagen as part of their diet, with aging-related concerns emerging as an important area of focus. Reflecting...

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Product innovation

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Next-level “skinification” Oct 2026

Innova Market Insights data indicates a 38% growth in skincare-related claims in hair and body product launches from July 2021 to June 2026. This trend highlights the growing convergence of skincare and haircare, as brands increasingly apply skincare-inspired ingredients, technologies, and targeted benefits to products for the hair, scalp, and body.

Trend analysis

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Sustainable beauty solutionsOct 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

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EvanHealy video thumbnail: Smiling bearded man alongside Evanhealy organic skincare products, including facial tonic, purifying infusion and eye balm, set among autumn leaves
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EvanHealy: Botanical beauty and fostering farmer relationships

David Gordon, co-founder and CEO at EvanHealy, talks to us about building a botanical skin care brand in an increasingly crowded market. He explains how EvanHealy’s approach to ethical sourcing centers on personal relationships with farmers and producers, trust, and working with people who have...

Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
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Azitra: Functional human filaggrin for barrier support
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LeNose targets Gen Z home luxury with perfumer-crafted hand soaps
Vantage body care ad featuring a woman applying a body scrub, with the message “Body care meets faceification. High-performance, head to toe
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Body care meets faceification. High-performance, head to toe
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