Beauty’s new battleground? AI and data drive skin care tech race
Beauty has entered a technology race, and cosmetic companies that do not control their own computing power and data risk becoming dependent on those who do. As AI powers product design, manufacturing, and personalization, brands’ technology infrastructure and data now determine whether they can compete in the race. AI is increasingly incorporated into all phases of the cosmetics value chain, but it requires powerful graphics processing units (GPUs) to operate at scale. GPUs are high-powered computer chips that process large amounts of data quickly to train and run AI systems. Governments are now competing to secure priority access to these chips to build large-scale AI factories.Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with Purpose, a new formulation kit from Ingredients + Specialties at Univar Solutions, is designed to prove that high-efficacy cleaning and responsible ingredient selection can coexist without compromise. Mauch also highlights how aspects of the beauty industry are increasingly seeping into the home care category.
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Men’s personal care trendsFeb 2026
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Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with...






























