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Brain, body & beauty: The rise of cognitive longevity in women’s wellness

Brain, body & beauty: The rise of cognitive longevity in women’s wellness

Make Time, a US-based wellness company, aims to close a critical gap in women’s brain health by integrating “brain, body, and beauty” through innovation. The company centers on the idea that to look good, you have to feel good.Consumers increasingly interact with beauty as a holistic ritual. Make Time is tapping into the movement by targeting women’s brain health. The company aims to support cognitive function and help women look and feel good in their bodies. Personal Care Insights sits down with Make Time to discuss the crucial gaps in women’s cognitive care and how brain care innovation can create influential ripple effects for personal care. 
Makeup moves: Clean ingredients, transparency & science shape trends
Makeup moves: Clean ingredients, transparency & science shape trends
The makeup market today is fast-paced, with ingredient suppliers looking far beyond “clean” ingredients and introducing additional dynamics that attract users seeking specific attributes. This active consumer trend is reshaping the industry. Personal Care Insights explores the makeup trends that are shaking up the sector.
Scalp care takeover: Skin-centric routines shape future hair care
Scalp care takeover: Skin-centric routines shape future hair care
Nutrire, a US-based personalized scalp and strand hair‑care brand, takes a “skin‑centric” approach to hair health by offering a personalized, professional-grade approach that, according to the company, is rare in this particular category.
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
Purakan™ is a patented breakthrough in natural scalp care, proven to outperform market leaders on pruritus, dandruff, itching, and flaking. It replaces synthetic options like ZPT and piroctone olamine. Clinical studies show 89.7% of participants experienced reduced dandruff and itching within just seven days.This technical paper is brought to you by Mane Kancor.
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Consumers are actively seeking natural ingredients in their skincare products, and the pressure is on formulators to deliver clean-label solutions without compromising product look and feel. In this webinar, Tate & Lyle and Innova Market Insights experts discuss how this trend is shaping innovation and how brands can tackle formulation challenges. We explore how nature-based, readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, while maintaining the desired physical and sensorial properties. Through individual product variables mapped against our ingredient data repository, we can reduce reformulation complexity and minimize the need for panel testing. Our model simplifies multivariable measurements into easy-to-interpret results — accelerating development and enabling brands to meet consumer demand for naturally derived skincare products.  Join us to say goodbye to synthetics, fast!
Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge
Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with Purpose, a new formulation kit from Ingredients + Specialties at Univar Solutions, is designed to prove that high-efficacy cleaning and responsible ingredient selection can coexist without compromise. Mauch also highlights how aspects of the beauty industry are increasingly seeping into the home care category. 

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New York’s Beauty Justice Act could force companies “out of state or out of...
New York’s Beauty Justice Act could force companies “out of state or out of business”
New York, US, lawmakers are advancing the Beauty Justice Act, which would ban or strictly limit certain chemicals and trace substances in cosmetic products sold statewide. The bill is positioned as a public health intervention that addresses the exposure to dangerous cosmetics disproportionately faced by communities of color. However, beauty industry groups argue that the legislation is overly restrictive and could create costly compliance challenges for brands. According to beauty industry voices, the Beauty Justice Act would impose stricter limits on trace substances in cosmetics than those applied to food and dietary supplements.
Scalp-first and curly-centered innovation reshapes hair care launches
Scalp-first and curly-centered innovation reshapes hair care launches
The last month has seen various hair care innovations, ranging from scalp-centric care from Creme of Nature to new additions to the curly girl repertoire from Cantu and Kaleidoscope Hair. Meanwhile, Head & Shoulders has launched three new collections to cater to different hair care needs.
VitaDeal drives Clarena growth in high-demand North American and Gulf beauty...
VitaDeal drives Clarena growth in high-demand North American and Gulf beauty markets
VitaDeal Global has expanded the availability of Clarena’s skin care solutions across North America and Gulf markets. The US-based international e-commerce distributor says the move supports the growing demand for premium European skin care. Consumers in the Gulf region have demonstrated strong interest in high-performance anti-aging solutions and advanced skin care systems, according to VitaDeal. Meanwhile, North American markets continue to prioritize professional-grade cosmetic innovation. 
Why consumers are leaving legacy brands for more transparent intimate care
Why consumers are leaving legacy brands for more transparent intimate care
Consumers are demanding more from the intimate care market, turning away from legacy brands and toward independent players whose messaging more closely aligns with their desire for transparency. This opening in the feminine care category has paved the way for brands like Honey Pot to thrive — allowing the wellness brand to target consumers’ unmet desires. 
Unilever centers financial strategy on beauty and personal care after 2025...
Unilever centers financial strategy on beauty and personal care after 2025 results
Unilever will focus more on its Beauty & Wellbeing and Personal Care sectors following the release of its Q4 and full-year financial results. Unilever’s 2025 financial release demonstrated the company’s focus on portfolio reshaping with premium personal care brand acquisitions and a demerger in the Foods segment.The report shows that underlying sales growth (USG) was modest but consistent at 3.5%, with a 1.5% volume increase. Meanwhile, Q4 posted a stronger result, with USG at 4.2% and a 2.1% volume increase. The Personal Care, Beauty, and Wellbeing segments led growth with 4.7% and 4.3% USG, respectively.
Beyond probiotics: Syringe-wielding gut bacteria inject protein to influence...
Beyond probiotics: Syringe-wielding gut bacteria inject protein to influence immune pathways

Nutrition Insight

A new study has found that gut bacteria can inject proteins into human cells to trigger immune responses. The discovery enhances understanding of gut-immune interactions, where microbes directly modulate pathways alongside metabolites. The research points out that this communication mechanism between gut bacteria and human cells has not yet been recorded, which helps explain the gut microbiome’s role in inflammatory diseases.
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Tech & Innovation
Beauty’s new battleground? AI and data drive skin care tech...
Beauty has entered a technology race, and cosmetic companies that do not control their own computing power and data risk becoming dependent on those who do. As AI powers product design, manufacturing, and personalization, brands’ technology infrastructure and data now determine whether they can compete in the race. AI is increasingly incorporated into all phases of the cosmetics value chain, but it requires powerful graphics processing units (GPUs) to operate at scale. GPUs are high-powered computer chips that process large amounts of data quickly to train and run AI systems. Governments are now competing to secure priority access to these chips to build large-scale AI factories. 
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Business News
Tariffs and K-beauty bruise French cosmetic exports to US
Tariffs and K-beauty’s global popularity have led to a contraction in French cosmetic exports to the US for the first time since 2008, excluding the pandemic. Meanwhile, French imports of beauty products rose around 6%, mainly due to online purchases from China and South Korea. According to data from the French Ministry of Customs, the country’s perfumes and cosmetics exports to the US fell by 25% between Q4 2024 and Q4 2025. The decline accelerated after the US introduced new tariffs in August 2025.
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Business News
K-beauty effect: Diving into Sephora’s sales, buys &...
Sephora has expanded its Korean beauty offerings amid its shoppers’ preference for cost-effectiveness and growing competition from other major retailers. A report from Navigo Marketing shows that online consumers are favoring price-conscious choices, value for money, and quality over prestige. The review revealed that Sephora’s own product line is growing. The in-house brand positions itself as a bridge between drugstore and prestige. 

Personal care focus

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Biodegradable beauty boostersFeb2026

Innova Market Insights data indicates a 14% compound annual growth in beauty product launches with biodegradable ingredients between October 2020 and September 2025. Mascara was the top category in th...

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Makeup ingredient moves Feb 2026

Innova Market Insights data shows that consumers put trust in new ingredients & technologies when choosing their personal care and makeup. The modern consumer invests in research, transparency, and verifiable results, and the trend is extending into makeup.

Trend analysis

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Men’s personal care trendsFeb 2026

According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.

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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with...

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Webinars40:12
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
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Video06:46
IFF and Chemist Confessions: Bringing osmolytes to the forefront
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Balchem: Sulphur enters beauty-from-within formulations
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