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US beauty consumers prioritize ingredient transparency over brand image

US consumers increasingly prefer dermatologically and scientifically backed formulations over brand-based authority, according to an OnSkin survey. The beauty and household product ingredient checking app provider has reported that 85% of consumers find that product safety is important when choosing cosmetics. This figure is in contrast to the 26% who say brand image strongly influences their purchase decisions.  
An older and a younger woman together.
GLP-1 users and Gen Z steer collagen to skin longevity
Collagen and its anti-aging properties are now expected to work more precisely and under the messaging of longevity. The industry movement is pushed by consumers demanding scientific proof and the rising use of GLP-1 medications. The personal care industry at large is moving from correction to maintenance. Anti-aging claims are turning into well-aging, skin longevity, and resilience. This is broadening the audience from mature consumers to younger adults, building preventative routines, and using collagen to do so. 
Indie beauty person.
Vantage lowers order barriers for indie beauty via The Ingredients Store
Ingredient supplier Vantage has partnered with The Ingredients Store, a UK-based digital ingredients distribution platform, to launch a dedicated Vantage collection online. The partnership offers formulators flexible online ordering, technical support, and access to selected specialty ingredients and natural oils across Europe, the Middle East, and Africa (EMEA).
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Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
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Who masters the art of multifunctionality? We do.
Multifunctional ingredients are transforming personal care preservation by combining microbial protection with formulation efficiency, natural-origin positioning, skin benefits, sensory enhancement and easier processing. Ashland’s recent launches illustrate how preservative strategies can deliver added value, helping formulators create safer, more transparent, consumer-relevant products with stronger performance and clearer ingredient purpose.

This Technical Paper is brought to you by Ashland.
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Azitra: Functional human filaggrin for barrier support

Azitra co-founder and chief operating officer Travis Whitfill, discusses the company’s development of functional human filaggrin for topical skin care applications. The biotech-designed protein is engineered for stability and skin penetration, helping support the skin barrier, hydration, and pH balance. Whitfill also shares recent ex vivo findings on skin elasticity, plans for clinical testing on fine lines and wrinkles, and the growing role of biotechnology and the skin microbiome in skin care.

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PETA warns BEMT use will cost US beauty brands’ cruelty-free status
A guinea pigs smelling a substance out of a bottle.
PETA (People for the Ethical Treatment of Animals) will remove cosmetics companies from its Ultimate Cruelty-Free List if they use bemotrizinol (BEMT). BEMT is the US Food and Drug Administration (FDA) newly approved sunscreen active ingredient. BEMT gained authorization in June this year after over 20 years of inaction from the agency in sun care. The regulatory nod came after a decades-long push from the US beauty industry. 
Ipsy launches wellness subscription box as beauty goes holistic
A woman opening an Ipsy wellness box.
Beauty subscription box service Ipsy has entered the growing wellness category. The company says Ipsy Wellness was built on recognizing that beauty and wellness have converged into one connected routine. According to Ipsy’s 2026 Beauty Discovery Report, 66% of members surveyed are interested in wellness but feel overwhelmed by the number of options. Meanwhile, 69% say they won’t commit to a routine without sampling first — a gap the company aims to fill with its smaller format products. 
Galderma buys ZO Skin Health for US$1.5B to expand dermatological skin care
A woman holding a pot of skin cream.
Galderma has signed an agreement to acquire all of ZO Skin Health for US$1.5 billion from its shareholders, including funds managed by Blackstone Tactical Opportunities and the Obagi family. ZO Skin Health has a product portfolio of over 40 products, such as cleansers, serums, exfoliators, and toners. The physician-dispensed skin care brand is built on clinical science and protocol-based daily care. 
EU clears Kimberly-Clark US$40B Kenvue deal pending feminine hygiene divestments
period care products in a shop
The European Commission (EC) has approved Kimberly-Clark’s US$40 billion Kenvue acquisition following the beauty giant’s agreement to divest brands in the region. With the move, Kimberly-Clark has offered to offload all of its tampon and other feminine hygiene brands in the European Economic Area (EEA), effectively pulling out of the market in the region.The brands covered by the divestment are Kotex — including its sub-brand Lidie — Camelia, and Record. It also includes intellectual property rights, know-how, and associated key employees and relationships.
Boka and OliPop debut soda-inspired toothpaste
Produc launch PR image, Toothpaste and pomegranate
Oral care brand Boka and functional soda company OliPop have partnered to release a limited-edition seasonal toothpaste. The product is inspired by the latter’s Pomegranate Sparkle soda and is said to deliver probiotic oral care “with a twist.”  The Pomegranate Sparkle n-Ha Toothpaste pairs nano-hydroxyapatite (n-Ha), a biomimetic mineral that mimics tooth enamel, with gentle, plant-derived ingredients and Lactobacillus paracasei probiotics. The partnership aims to bridge the gap between the functional lifestyle appeal brought by OliPop and Boka’s science-backed oral health capabilities. 
SupplySide Global 2026: Clasado Biosciences and Probi unpack the next phase of...
Woman pouring a probiotic drink

Nutrition Insight

Clasado Biosciences and Probi will feature their biotics at the upcoming SupplySide Global trade show (Oct 28–30), as consumer demand for gut health expands to more targeted solutions. The companies tell Nutrition Insight about trends shaping the biotics market. At the event in Las Vegas, Nevada, US, Clasado Biosciences will showcase its flagship prebiotic galactooligosaccharide (GOS) ingredient, Bimuno GOS, while Probi will highlight its pro- and postbiotics, such as the Lactiplantibacillus plantarum LP299V strain. 
Highlighted features
father and son cleaning kitchen
Home Care Products
SEPAWA 2026: Home care innovators target sustainability and...
Personal care players at the ongoing SEPAWA (Soap, Perfume, Cosmetic, and Detergent Specialists) Congress 2026, in Berlin, Germany (October 14–16) are highlighting multifunctional and sustainability-focused home care innovations.  Ingredient suppliers are coming together at Europe’s largest trade fair for the detergent, cosmetics, and perfumery industries to highlight their advancements in home care that cater to rising ecological demands. The innovations also emphasize multifunctionality as buyers’ desire for formulations that achieve more with fewer ingredients continues to gain momentum. 
A phone that says LVMH on it.
Business News
LVMH beauty sales hold steady in Q3 as Sephora drives...
LVMH (Moët Hennessy Louis Vuitton) has reported organic growth in its Perfumes & Cosmetics business and Selective Retailing, led by Sephora, in Q3 2026. Perfumes & Cosmetics was stable on an organic basis in the first nine months of 2026. The company says it maintains a highly selective distribution and that its historic brands performed well. 
The outside of a Boots store with people walking by.
Business News
Breaking news: Boots sold to Weston family’s Wittington...
Boots has been sold to Wittington Investments for US$8.9 billion. The purchase includes assumed debt. Wittington will acquire Boots’ retail operations in the UK and Ireland, Boots Opticians, No7 Beauty Company, and its Thailand and franchised businesses. 

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Anti-aging collagen solutionsOct2026

Innova Market Insights data shows that consumers worldwide are increasingly interested in collagen as part of their diet, with aging-related concerns emerging as an important area of focus. Reflecting...

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Biocell Collagen

Product innovation

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Next-level “skinification” Oct 2026

Innova Market Insights data indicates a 38% growth in skincare-related claims in hair and body product launches from July 2021 to June 2026. This trend highlights the growing convergence of skincare and haircare, as brands increasingly apply skincare-inspired ingredients, technologies, and targeted benefits to products for the hair, scalp, and body.

Trend analysis

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Sustainable beauty solutionsOct 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

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Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
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Azitra: Functional human filaggrin for barrier support

Azitra co-founder and chief operating officer Travis Whitfill, discusses the company’s development of functional human filaggrin for topical skin care applications. The biotech-designed protein is engineered for stability and skin penetration, helping support the skin barrier, hydration, and pH...

Woman wearing glasses and a white shirt beside LENOSE scented hand soaps displayed on green tiles with bubbles.
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LeNose targets Gen Z home luxury with perfumer-crafted hand soaps
Vantage body care ad featuring a woman applying a body scrub, with the message “Body care meets faceification. High-performance, head to toe
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Body care meets faceification. High-performance, head to toe
Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
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Consumer Reports: States urged to regulate braiding hair amid federal silence
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