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A man holding a makeup palette and a makeup brush.

Modern man’s makeup: Male grooming evolves beyond the basics

Men are exploring the world of beautification. What used to be a toe in the water has expanded into men wading about knee deep in personal care. Men grooming themselves is not news, but the manner in which they are doing so is shifting. Men have always cared about their appearance, from clean-shaven aesthetics of the 1920s to rocker mullets of the 1980s. The change now is the permission given. 
Three tubes with green plants in them.
Engineering cosmetic credibility: How biotech is maturing marine beauty
Ocean-derived beauty is moving from niche positioning and into the mainstream, where biotechnological advancements and clinical validation are key to the category’s claim to fame. As consumers increasingly demand that cosmetics meet their sustainability standards, ingredient suppliers are innovating advanced platforms to cultivate marine ingredients rather than harvest them at scale. Consumers are also no longer satisfied with blue imagery, and are pressuring brands to back product claims with measurable data. 
A woman holding a gummy that looks like a raspberry.
TopGum targets “trailblazing” beauty enthusiasts with inside-out wellness gummies
TopGum Industries has released a line of beauty-from-within gummies to address consumers’ growing desire for holistic solutions that maintain skin health and appearance. The range of functional gummies is infused with natural ingredients that address specific hair, skin, and nail (HSN) benefits. The functional gummy supplements company says the line came from a deep dive into the demographics of gummy consumers. It was observed that young adults were the dominant consumers, and that newcomers to the beauty and self-care space were entering at much younger ages than previous generations. 
Mane Kancor Technical Paper
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
Purakan™ is a patented breakthrough in natural scalp care, proven to outperform market leaders on pruritus, dandruff, itching, and flaking. It replaces synthetic options like ZPT and piroctone olamine. Clinical studies show 89.7% of participants experienced reduced dandruff and itching within just seven days.This technical paper is brought to you by Mane Kancor.
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Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Consumers are actively seeking natural ingredients in their skincare products, and the pressure is on formulators to deliver clean-label solutions without compromising product look and feel. In this webinar, Tate & Lyle and Innova Market Insights experts discuss how this trend is shaping innovation and how brands can tackle formulation challenges. We explore how nature-based, readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, while maintaining the desired physical and sensorial properties. Through individual product variables mapped against our ingredient data repository, we can reduce reformulation complexity and minimize the need for panel testing. Our model simplifies multivariable measurements into easy-to-interpret results — accelerating development and enabling brands to meet consumer demand for naturally derived skincare products.  Join us to say goodbye to synthetics, fast!
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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with Purpose, a new formulation kit from Ingredients + Specialties at Univar Solutions, is designed to prove that high-efficacy cleaning and responsible ingredient selection can coexist without compromise. Mauch also highlights how aspects of the beauty industry are increasingly seeping into the home care category. 

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Solabia acquires Mibelle Biochemistry to boost beauty and wellness leadership
Person buying cosmetics.
Mibelle Biochemistry is set to be sold to Solabia Group. Persán, a European player in home and personal care, has entered into an agreement to sell the ingredients supplier.
CH-Bioforce combats unsustainable hairstyling with microplastic-free biopolymer
closeup of hair with polymer image over it.
CH-Bioforce has launched Hairforsense Technology, a bio-based polymer system designed to replace conventional fossil-based styling polymers. The company specializing in hairstyling ingredients is tackling sustainability in hair care with its release. The biopolymer is derived from renewable biomass and is said to support “more responsible” use of raw materials in line with circular economy principles.
Gen Z wants wellness and enjoyment in home care, Clorox reports
young person stands on table in the middle of a bright and fresh room. Looking around admiringly.
The Clorox Company’s Home Care Redefined report has revealed that US consumers approach home care as a source of enjoyment and well-being. Simplicity, versatility, and visible results are highlighted as key features of younger consumers’ cleaning product preferences. The report is described as a “first-of-its-kind” insight into the shifting culture of home care. Consumers are approaching home care as a form of self-care and a way to fulfill routine rather than as chores to be begrudgingly completed. Younger generations’ wellness-focused and proactive approaches to home care are increasing the home’s influence on family health. Sentiments around convenience in home care are also shifting toward ease and pleasure rather than speed.
Grolman rolls out Seprify SPF ingredient across European cosmetics arena
Person applying sun cream.
Swiss-based manufacturers of cellulose-based materials, Seprify and Grolman Group, have rolled out Seprify’s SilvaLuma ingredient. The move supports the adoption of the skin care ingredient at scale across the European cosmetics industry.
Longevity’s golden thread: Cellular wellness steers anti-aging innovation
young woman looks into camera with neutral expression
Personal care products that focus on cellular-level wellness are growing so quickly that the category is earning its own name: “cellness.”  A considerable number of recent product launches are making claims of inside-out efficacy, epigenetic beauty, or cellular vitality. Thus, holistic wellness products that promise cellular repair rather than surface-level cosmetic intervention are appearing to become an industry standard.The beauty offerings that make “cellness” claims are permeating the personal care industry. Products with epigenetic postulations range from hair care and skin care to supplements and neurological care. Commonly, the products target biological aging and the genetic components that contribute to it. 
Outdated probiotics failing infants? Atlas reveals missing gut microbiome...
baby playing with globe on yellow background

Nutrition Insight

International researchers have mapped infant gut bacteria into an atlas, revealing opportunities for creating new, tailored probiotics. The global atlas includes diverse strains of over 4,000 bacterial genomes from 48 countries, some of which are not found in commercial probiotics. The authors point out that current probiotic strains on the market come from outdated bacterial populations and may not effectively colonize modern infants’ guts. The team identified and linked 36 strains to specific regions globally.
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Face scanning using AI technology.
Personal Care Insights News
Revieve launches LiveAR to revolutionize skin analysis with...
Beauty and wellness technology company Revieve has unveiled LiveAR, a real-time skin visualization technology that transforms digital skin analysis from static diagnostics into an interactive experience. Elevating traditional digital skin analysis by bringing clinical results to life, LiveAR allows consumers to see their skin benefits in real time through a virtual try-on.
women lies peacefully with eyes closed
Health and Beauty
Brain, body & beauty: The rise of cognitive longevity in...
Make Time, a US-based wellness company, aims to close a critical gap in women’s brain health by integrating “brain, body, and beauty” through innovation. The company centers on the idea that to look good, you have to feel good.Consumers increasingly interact with beauty as a holistic ritual. Make Time is tapping into the movement by targeting women’s brain health. The company aims to support cognitive function and help women look and feel good in their bodies. Personal Care Insights sits down with Make Time to discuss the crucial gaps in women’s cognitive care and how brain care innovation can create influential ripple effects for personal care. 
A Honey Pot product being pumped into hands.
Health and Beauty
Why consumers are leaving legacy brands for more...
Consumers are demanding more from the intimate care market, turning away from legacy brands and toward independent players whose messaging more closely aligns with their desire for transparency. This opening in the feminine care category has paved the way for brands like Honey Pot to thrive — allowing the wellness brand to target consumers’ unmet desires. 

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Biodegradable beauty boostersFeb2026

Innova Market Insights data indicates a 14% compound annual growth in beauty product launches with biodegradable ingredients between October 2020 and September 2025. Mascara was the top category in th...

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Ocean-derived beauty Feb 2026

According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry. 

Trend analysis

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Men’s personal care trendsFeb 2026

According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.

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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with...

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Webinars40:12
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
IFF & Chemist Confessions
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IFF and Chemist Confessions: Bringing osmolytes to the forefront
Balchem beauty-from-within
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Balchem: Sulphur enters beauty-from-within formulations
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