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Croda dominates AI beauty ingredient discovery as suppliers face GEO gaps

The Pitman Comms Visibility Index Report has named Croda as the winner in the beauty industry’s behind-the-scenes Generative Engine Optimization (GEO) search results. The B2B consultancy analysis of ChatGPT’s beauty sourcing recommendations highlights wide disparities across AI visibility.  The UK-focused test posed ChatGPT with six unbranded supplier-discovery questions, focused on buyers’ cosmetic ingredient search specifications across five ingredient categories. Croda stood out with a clear lead as the only company to achieve consistent recognition across all five categories. 
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Skinification spreads to scalp and body as consumers demand proof and prevention
Consumers are bringing skin care expectations to the rest of their beauty routines. From scalp treatments to body care and makeup, ingredient suppliers and brands need to deliver credibly-backed benefits consumers can see and feel. This is causing them to turn to all-over personal care solutions that are rooted in skin care principles, called “skinification.” Industry experts say that the next phase of “skinification” is putting body care, scalp health, and sensory appeal in the spotlight. Beauty companies are responding with multifunctional ingredients and targeted delivery systems designed to support long-term skin health while maintaining lightweight, appealing textures. 
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Rajani MD launches laser and LED cap as men prioritize hair loss prevention
Rajani MD has released a hat for hair regeneration using laser and LED light therapy. The at-home hair care device is a cordless system that combines focused laser light with broader LED illumination to support a multi-technology approach to hair growth and scalp care. PlasmaGLO Hair+ Cap is designed for men looking to take a more proactive approach to hair health. The launch reflects consumers’ growing interest in noninvasive hair-growth technologies. 
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Healthy aging heroes
Innova Market Insights indicates steady growth in personal care launches with anti-aging claims, with a 4% CAGR from July 2021 to June 2026. Consumers are open to the idea of aging well: Globally, 46%  say they look better as they age. Skin care dominates at 88% of launches, with facial and neck moisturizers the top subcategory.
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Who masters the art of multifunctionality? We do.
Multifunctional ingredients are transforming personal care preservation by combining microbial protection with formulation efficiency, natural-origin positioning, skin benefits, sensory enhancement and easier processing. Ashland’s recent launches illustrate how preservative strategies can deliver added value, helping formulators create safer, more transparent, consumer-relevant products with stronger performance and clearer ingredient purpose.

This Technical Paper is brought to you by Ashland.
EvanHealy video thumbnail: Smiling bearded man alongside Evanhealy organic skincare products, including facial tonic, purifying infusion and eye balm, set among autumn leaves
EvanHealy: Botanical beauty and fostering farmer relationships

David Gordon, co-founder and CEO at EvanHealy, talks to us about building a botanical skin care brand in an increasingly crowded market. He explains how EvanHealy’s approach to ethical sourcing centers on personal relationships with farmers and producers, trust, and working with people who have a deep understanding of the land. We also explore the impact of climate change on botanical skin care and why direct engagement with farms is becoming increasingly important to ensure an ethical relationship with botanical sourcing.

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Amorepacific and Proya share overseas push but Q3 results split on brand costs
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Two of Asia’s largest beauty groups grew sales in the third quarter of 2026, but only one turned the growth into greater profits. South Korea’s Amorepacific Group lifted operating profit by nearly a quarter, while China’s Proya Cosmetics saw net profit drop over 60% as marketing costs climbed. Amorepacific Group reports Q3 revenue of KRW 1.2073 trillion (US$900 million), up 8.9% year-on-year, and operating profit of KRW 130.1 billion (US$97 million), up 24.7%. Proya reports Q3 revenue of RMB 2.25 billion (US$339 million), up 29.8%, while net profit attributable to shareholders fell 61.2% to RMB 88.2 million (US$13.3 million). 
October in review: Boots sold for US$8.9B, Omnibus VI approved, luxury beauty...
The outside of a Boots store with people walking by next to a gavel photo.
In October, Wittington Investments agreed to acquire Boots for US$8.9 billion. The European Parliament approved Omnibus VI, giving cosmetics makers more time to withdraw products containing carcinogenic, mutagenic, or reprotoxic (CMR) substances. Luxury beauty players pushed beyond their core categories as Puig posted record third-quarter revenue and Chanel sold its majority stake in Capsum. Global beauty companies also shifted from selling into India to building there, with investments spanning the value chain. 
US FDA clears LRM to test growth factor injection for under-eye hollows
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Lynch Regenerative Medicine (LRM) has secured the US Food and Drug Administration’s (FDA) green light to advance to Phase 2b clinical trials on the efficacy and safety of its injectable platelet-derived growth factor (PDGF) for under-eye hollowing applications. The clinical trials on the Investigational New Drug (IND) will evaluate injectable recombinant human platelet-derived growth factor-BB (rhPDGF-BB) in adults with infraorbital hollowing (IOH). LRM defines IOH as an aging-related thinning of the skin and loss of supporting tissues under the eyes, which can cause a tired appearance.  
CPL Aromas debuts desirability fragrance tech to push sensual scent from...
Woman flipping hair applying perfume on her body.
CPL Aromas has launched AromaWellness Desirability, the latest addition to its AromaWellness technology platform, exploring how fragrance can support feelings of desirability and attraction through scientifically demonstrated emotional benefits. The release responds to an evolving fragrance and wellness landscape in which consumers are looking increasingly toward scents associated with confidence, attraction, and emotional connection. CPL Aromas says that AromaWellness Desirability sits at the intersection of these three emotional territories. 
Fame to formulas: Celebrities deepen beauty push with approachable routines
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The celebrity beauty landscape is becoming increasingly crowded as household names across the music and film industries sign on to cosmetics. While star-studded ambassadorships and ad campaigns have been an industry norm, recent launches show a wave of entrepreneurial spirit from A-listers. This week alone, actress Jeniffer Lawrence debuted her hair care brand, and singer Dove Cameron of Disney Channel fame launched a skin care line with Curology.  
Danone research finds health and digestibility drive plant-based dairy...
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Nutrition Insight

New research by Danone identifies health, taste, and digestibility as major drivers of plant-based dairy consumption. The company notes that plant-based yogurt and drink alternatives are becoming a more established part of everyday food choices. Danone conducted two studies with Ipsos, one examining consumption patterns and motivations related to the consumption of plant-based dairy alternatives among 42,000 adults and the second assessing the perceived overall benefits of plant-based drinks among about 2,500 regular consumers of these products. 
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Business News
Commodity costs divide Unilever and Beiersdorf on beauty...
Unilever and Beiersdorf’s respective Q3 2026 financial results reveal opposite approaches to pricing as the multinational consumer goods giants navigate rising commodity costs.Unilever raised its prices across its beauty, personal care, and home care divisions, but has reported selling more products despite higher price tags. Beiersdorf, meanwhile, is staying out of price hikes and looking to win back shoppers for Nivea, the company’s largest brand.
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Tech & Innovation
The three trends transforming beauty tech
Personal care technology giant Philips has identified three technology trends revolutionizing the beauty industry: personalized guidance, at-home devices, and human connection. The central theme connecting the three is everyday routines evolving into moments of care. Philips says personal care has become a meaningful part of daily well-being, with people making intentional choices about how they begin their mornings, unwind in the evening, and care for themselves throughout the day. The company identifies that technologies are fostering more personalized, supportive, and meaningful relationships between people and products. 
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Policy & regulation news
Omnibus VI vote grants cosmetic companies grace periods for...
The European Parliament has approved revised rules under the Omnibus VI chemicals package, giving cosmetic manufacturers in the EU more time to withdraw products containing carcinogenic, mutagenic, or reprotoxic (CMR) substances. The changes give beauty brands more room to plan reformulations and run down existing inventory, while keeping the ban on CMR ingredients in place. However, consumer safety advocates warn that longer withdrawal periods could leave potentially harmful products on shelves for longer. 

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Trends in anti-pollution solutionsNov2026

Innova Market Insights indicates growth in personal care launches with anti-pollution claims, with an 8% CAGR from July 2023 to June 2026. Europe accounts for just over half of launches at 51%, follow...

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The new era of beauty from within Nov 2026

Innova Market Insights data indicates a 1% average annual growth rate in hair, skin and nails supplement launches between July 2021 and June 2026. Vitamin C, vitamin B7 and vitamin E were the top ingredients used. A quarter of launches also contained joint health claims. Nearly one third of launches were in powder format, gel supplements showed opportunity for innovation with 65% CAGR during the same period.

Trend analysis

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Healthy aging heroesNov 2026

Innova Market Insights indicates steady growth in personal care launches with anti-aging claims, with a 4% CAGR from July 2021 to June 2026. Consumers are open to the idea of aging well: Globally, 46%  say they look better as they age. Skin care dominates at 88% of launches, with facial and neck moisturizers the top subcategory.

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EvanHealy video thumbnail: Smiling bearded man alongside Evanhealy organic skincare products, including facial tonic, purifying infusion and eye balm, set among autumn leaves
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EvanHealy: Botanical beauty and fostering farmer relationships

David Gordon, co-founder and CEO at EvanHealy, talks to us about building a botanical skin care brand in an increasingly crowded market. He explains how EvanHealy’s approach to ethical sourcing centers on personal relationships with farmers and producers, trust, and working with people who have...

Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
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Azitra: Functional human filaggrin for barrier support
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LeNose targets Gen Z home luxury with perfumer-crafted hand soaps
Vantage body care ad featuring a woman applying a body scrub, with the message “Body care meets faceification. High-performance, head to toe
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Body care meets faceification. High-performance, head to toe
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