Ectoin natural skincare ingredient banner by bitop, made in Germany, promoting the active with a “More information” link.
Applying lip gloss.

Bridging food & beauty: Howtian’s stevia platform expands to lip care

Stevia, a widely used natural sweetener in food and beverage applications, is now finding a new role in personal care. The move to lip care applications, driven by Howtian, a supplier of natural ingredients, based in Shandong province, China, is being fueled by an industry-wide demand for plant-derived clean label sensory solutions.
woman with clear skin
Neurocosmetics and microbiome science redefine skin barrier solutions
The personal care sector is increasingly putting repair, longevity, and holistic solutions at its forefront. These are placing skin barrier integrity and barrier health as a central concern for skin care, rather than approaching skin concerns as symptomatic fixes later on.For skin barrier support, industry players are moving from surface-level hydration to deeper solutions with biological functions, focusing on longevity, and investing in scientifically backed dermocosmetical solutions. Additionally, with the increased demands for minimalist skin care, or “skinimalism,” that does not disrupt the barrier’s natural microbiome, formulators are striving toward multifunctional ingredients that address multiple needs at once.
Brown hair vitality.
Active Concepts debuts kit for “hairspan” and long-term vitality
Active Concepts has launched Hairspan, Longevity Defined, a framework targeting hair longevity and health. As the wellness industry continues to shift from reactive repair toward proactive, prevention-first thinking, hair care is now poised for the same transformation that has already reshaped skin care.
Mane Kancor Technical Paper
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
Purakan™ is a patented breakthrough in natural scalp care, proven to outperform market leaders on pruritus, dandruff, itching, and flaking. It replaces synthetic options like ZPT and piroctone olamine. Clinical studies show 89.7% of participants experienced reduced dandruff and itching within just seven days.This technical paper is brought to you by Mane Kancor.
In-cosmetics Global 2026 dsm-firmenich video thumbnail: Trade show booth with dsm-firmenich branding, reception desk staff assisting visitors, and circular inset portrait of a smiling woman
In-cosmetics Global 2026: dsm-firmenich discusses its advances in well-being

The president of dsm-firmenich Beauty&Care, Parand Salmassinia, told us on the show floor of In-cosmetics Global 2026 about the company's strategy to help beauty brands succeed in a rapidly evolving landscape. She discussed, the practical takeaways from its "Dream-Led Science. Beautiful Reality." concept, and its latest breakthroughs in sun care. Salmassinia also highlighted Alpaflor Neurosooth, a climate-adaptive care ingredient for holistic well-being. 

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In-cosmetics Global 2026 review: Data-driven beauty and biotech reshape ingredient innovation
At In-cosmetics Global 2026 in Paris, France, the personal care industry leaned into biotech, multifunctionality, and data-driven development. Across the show floor, brands emphasized clinically backed actives, circular ingredients, and AI-powered formulation tools, alongside a growing focus on scalp health, emotional benefits, and long-term resilience. Major industry players highlighted solutions built around resilience, functionality, and real-world efficacy. We round up the event’s key innovators and what they showcased.

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Lustriva boosts quality of life with visible hair and skin benefits, study finds
woman with curly hair
Everwell Health has reported improved consumer self-confidence with the use of its beauty-from-within hair, nail, skin complex, Lustriva. In a “first-of-its-kind” study, the functional wellness solutions company evaluated the real-world effects of Lustriva, in addition to its benefits to hair and skin appearance.The recently completed open-label study found that, alongside the improvements participants reported around their appearance, they observed improved quality of life and self-esteem. 
Croda creates evolution to Matrixyl peptide technology for anti-aging
an older woman looking at camera
Croda has launched Matrixyl Neolide, the latest iteration of Matrixyl, a peptide technology commonly used in skin care. The new ingredient aims to build on Matrixyl’s three-decade-long history as an anti-aging skin care ingredient.Matrixyl Neolide is said to combine efficacy, sustainability, and commercial compatibility, bolstering Croda’s peptide portfolio and growth in the Consumer Care sector — especially in premium skin care and advanced treatment formulations.
AI beauty boom sparks trust, privacy and false advertising concerns
Woman touching a big phone's screen
Beauty brands are racing to roll out AI-powered advisors and marketing tools to personalize the consumer journey, but experts warn the same technology could blur the line between aspirational beauty and deception. As AI use becomes more entrenched in consumer-facing materials, brands are presented with fresh questions about privacy, trust, and false advertising. According to Ceren Canal Aruoba, managing director of consulting firm BRG, the beauty industry is already under scrutiny for exaggerated product claims and promoting unrealistic beauty standards.
L’Oréal fragrance and hair bolster Q1 growth, outpacing global beauty market
colorful hair
L’Oréal Group has reported strong top-line growth in Q1 of 2026, with fragrance and hair as the primary segments driving growth. For the first financial quarter, the company achieved 7.6% like-for-like growth, or +6.7% adjusted. The group cashed in the first quarter with €12.15 billion (US $14.21 billion). Overall, L’Oréal grew faster than the global beauty market, which sits at approximately +3.8%, indicating market share gains.
Estée Lauder reportedly pursuing €5 billion boost for Puig merger
ELC store
Estée Lauder Companies (ELC) is reportedly arranging €5 billion (US$ 5.84 billion) in funding for its potential merger with Spanish beauty group Puig.The beauty conglomerate is said to have commissioned investment banking firm JP Morgan to structure a financing package to fund its acquisition of Puig, sources told Spanish newspaper, Expansion. Following the alleged report, Puig’s stock soared by over 5% on Tuesday.
Balchem encourages nutrition industry to engage with social media health...
Athletic young man recording video for bodybuilding vlog

Nutrition Insight

The role of social media health influencers has become a force that can no longer be ignored by industry suppliers and brands. Gen Z’s health supplement choices are increasingly being encouraged by online content creators, where the risk of misinformation is prevalent. On this issue, Nutrition Insight speaks with Balchem Human Nutrition and Health about dangers, especially to young people and GLP-1 users, while discussing the role of ingredient suppliers to make science accessible.
Highlighted features
photograph from in-cosmetics skin GPT
Personal Care Insights News
In-cosmetics Global 2026: Well-being demands fuel...
In a society increasingly defined by technology and fast-paced lifestyles, consumers are searching for moments to unwind and connect, and the beauty industry is offering a solution. At In-cosmetics Global 2026 last week, exhibitors tapped into neurocosmetics, which is shaping up to be the next buzzword in beauty. Luciana Mangerona, global marketing manager, Personal Care at Eurofragance, told Personal Care Insights on the show floor that cosmetics that promote mental well-being are taking off due to the ever-evolving digital world. 
Gelita Stand at in-socmetics
Personal Care Insights News
In-cosmetics Global 2026: Beauty-from-within taps wellness...
For the first time, the In-cosmetics Global trade show debuted an Inner Beauty Zone, revealing that beauty-from-within is gaining momentum as a segment in the personal care industry. Increasing consumer desire for improvements in overall health, alongside demand for visible results, is driving the growth of nutricosmetic concepts and diversity in their applications. Last week at In-cosmetics Global 2026 in Paris, France, provided a touch point for an industry overview of the beauty-from-within trend through various showcases. The show provided a variety of product innovations for supplements such as gummies, soluble sachets, or food applications for solutions that engage beauty results via overall health.
Woman wearing a hijab and holding an Iranian flag
Business News
How personal care leaders are navigating Iran war supply...
The Iran war is impacting the personal care sector, causing many companies in the industry to increase their pricing — however, some businesses are skirting the impact. The conflict has led to a strain on the availability of raw materials for chemical suppliers and disrupted global supply chains, leading to a rise in costs. Suppliers, including Wacker Chemie, Dow, Lanxess, Nouryon, BASF, and Ashland, have implemented price increases across silicones, preservatives, and peroxide-based products. The companies cite sustained increases in energy, raw material, and freight costs linked to geopolitical disruption. These adjustments reflect a broader recalibration across the chemical sector, where pricing actions are being enacted to protect margins.

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Skin barrier breakthroughsApr2026

Innova Market Insights data shows that consumers increasingly look for barrier-repair benefits when choosing moisturizers. From 2021 to 2025, personal care launches with microbiome-related claims grew...

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Next-gen neurocosmetics Apr 2026

Innova Market Insights’ survey data indicates that 39% of global consumers are interested in clinical beauty. As demand for stress-relief and mood-enhancing beauty rises, neurocosmetics are emerging, blending wellness positioning with measurable skin performance.

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Botanical flower powerApr 2026

Innova Market Insights data indicates that in the past three years, there has been a 15% increase in growth for personal care launches with botanical/herbal claims. This aligns with consumers’ interest in products with botanical ingredients. Asia led these launches, while gotu kola extract launches show potential for innovation.

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In-cosmetics Global 2026 dsm-firmenich video thumbnail: Trade show booth with dsm-firmenich branding, reception desk staff assisting visitors, and circular inset portrait of a smiling woman
Video03:26
In-cosmetics Global 2026: dsm-firmenich discusses its advances in well-being

The president of dsm-firmenich Beauty&Care, Parand Salmassinia, told us on the show floor of In-cosmetics Global 2026 about the company's strategy to help beauty brands succeed in a rapidly evolving landscape. She discussed, the practical takeaways from its "Dream-Led Science. Beautiful...

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Video06:13
In-cosmetics Global 2026: Syensqo tackles scalp care and ceramide delivery
Franziska Wandrey, Mibelle Biochemistry
Video05:21
In-cosmetics Global 2026: Mibelle Biochemistry debuts skin and hair care longevity ingredients
Elke Pateet, Nouryon
Video04:11
In-cosmetics 2026: Nouryon talks “skinification” and multifunctional hair care
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