Sweetch Impact Beauty banner promoting bio-based ingredient technologies, featuring a woman seated among wildflowers.
dyson pic

AI toothbrushes, free-from formulas and sweet flavors reshape oral care

The once stagnant oral care industry is experiencing surging interest with tooth tech in the spotlight. The industry is also tapping “free-from” claims and flavors appealing to Gen Z as brands move into the thus-far under-utilized sparse market. Dyson and Usmile have unveiled AI-assisted electric toothbrushes that use embedded cameras to tackle oral hygiene blind spots.  
Woman with a flower in her mouth
Plant-based beauty grows as regulators scrutinize natural sourcing
Plant-based cosmetic claims are evolving from a niche marketing tactic to a central pillar of product innovation. However, with upcoming legislation targeting how plant-based beauty is allowed to go to market, the category is entering a phase of scrutiny. The plant-based movement in personal care is experiencing sustained growth, driven primarily by shifting consumer preferences.
woman washing hair
Kale Care expands Turkey surfactant capacity amid supply chain pressures
Beauty industry supply chains are under strain from raw material shortages exacerbated by climate stressors and logistical access barriers due to rising geopolitical tensions. Therefore,  cosmetic companies are turning to localized suppliers in strategic regions. Kale Care Chemicals, a Turkish chemical raw materials and specialty ingredients company, has invested in surfactant production with a second facility in Gebze, Turkey, boosting the company’s total annual production capacity to 100,000 metric tons.
Image
Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
Woman in a white sleeveless top flexing her arms with a turquoise resistance band against a bright blue background featuring Ashland branding.
Who masters the art of multifunctionality? We do.
Multifunctional ingredients are transforming personal care preservation by combining microbial protection with formulation efficiency, natural-origin positioning, skin benefits, sensory enhancement and easier processing. Ashland’s recent launches illustrate how preservative strategies can deliver added value, helping formulators create safer, more transparent, consumer-relevant products with stronger performance and clearer ingredient purpose.

This Technical Paper is brought to you by Ashland.
Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
Azitra: Functional human filaggrin for barrier support

Azitra co-founder and chief operating officer Travis Whitfill, discusses the company’s development of functional human filaggrin for topical skin care applications. The biotech-designed protein is engineered for stability and skin penetration, helping support the skin barrier, hydration, and pH balance. Whitfill also shares recent ex vivo findings on skin elasticity, plans for clinical testing on fine lines and wrinkles, and the growing role of biotechnology and the skin microbiome in skin care.

Latest headlines

View more
UK consumers want regulatory oversight on aesthetic treatments
A woman getting an injection into her face.
Superdrug has found that most UK consumers want clear safety information about aesthetic treatments and believe that the government or professional medical bodies should be responsible for oversight. The health and beauty retailer is calling for more safety and accountability in the UK non-surgical aesthetics industry. Its Back Street To High Street campaign underlines face-to-face consultations as an essential first step before treatments such as dermal fillers and Botox. 
Brenntag extends Givaudan distribution to Australia and New Zealand
Hands holding a serum dropper.
Brenntag has expanded its distribution agreement with Givaudan Active Beauty to Australia and New Zealand. The deal gives local beauty and personal care manufacturers access to Givaudan’s cosmetic actives and specialty ingredients. The pair is extending its existing partnership running in Thailand, Malaysia, Singapore, and Vietnam. They are also adding technical formulation support. 
Estée Lauder boosts water resilience at Belgium site
ELC belgium site
The Estée Lauder Companies (ELC) has invested €5.7 million (US$6.37 million) in water circularity infrastructure at its Oevel site in Belgium. The site is said to advance manufacturing resilience and prep ELC for future innovations. The company cites growing pressures for manufacturers across Europe to remain competitive while meeting sustainability and resource efficiency goals.  
EU cosmetics face PFHxA limits as REACH transition ends
A woman wearing makeup and holding her face.
The EU restriction on the “forever chemical” undecafluorohexanoic acid (PFHxA) in cosmetics applies tomorrow. Starting October 10, cosmetic products may no longer be placed on the market or used in the EU if they contain 25 parts per billion (ppb) or more of PFHxA and its salts combined. The restrictions also apply to 1,000 ppb or more of PFHxA-related substances combined. 
AI personalization and longevity shape Indonesian beauty market
Indonesian woman sitting in front of Batik tapestry
Indonesia’s beauty market is increasingly embracing holistic and individualized skin care through tech-enhanced personalization and multifaceted longevity care.Rohto Laboratories Indonesia has launched an AI-powered skin analyzer to bring personalized skin care recommendations to Indonesian consumers. In partnership with global AI-driven beauty technology provider, Reveive, the tool is designed to help Indonesian consumers better understand their skin and offer them tailored solution recommendations.
Aker BioMarine warns omega-3 demand could outstrip fish oil supply next year
Man selecting omega supplement

Nutrition Insight

Aker BioMarine warns that traditional global omega-3 supplies are reaching a tipping point. The krill and algae oil supplier links these to limitations in traditional crude fish oil supplies and growing demand for omegas from consumers and industries, ranging from aquaculture to pet nutrition. In the first installment of our two-part series on the omega-3 market, Nutrition Insight meets with Ross Norris, general manager for Asia-Pacific at Aker BioMarine, who says that dependence on the Peruvian anchovy fisheries exposes the sector to supply shocks and price spikes. 
Highlighted features
The outside of a Boots store with people walking by.
Business News
Breaking news: Boots sold to Weston family’s Wittington...
Boots has been sold to Wittington Investments for US$8.9 billion. The purchase includes assumed debt. Wittington will acquire Boots’ retail operations in the UK and Ireland, Boots Opticians, No7 Beauty Company, and its Thailand and franchised businesses. 
A man putting on makeup.
Business News
L’Oréal reportedly weighs talc liability exit as lawmakers...
L’Oréal US has reportedly hired restructuring advisers to explore how to mitigate mounting legal liabilities relating to the use of talc and other chemical ingredients in some of its cosmetics. The alleged move comes shortly after Revlon faced questions by US lawmakers over adequate talc testing of its products. 
Dashboard of Pinterest homepage with pictures of women and beauty products
Health and Beauty
Pinterest tracks beauty shift from trend-following to...
Pinterest has released its first-ever Beauty Trend Report, identifying that consumers are making hyper-personal edits to beauty trends instead of copying them beat for beat. The findings point to an opportunity for brands to invest in modular, customizable, and multifunctional innovations. Pinterest says that searches on the platform are increasingly specific — “not just a red manicure, but a dark-red cat-eye manicure.”

Personal care focus

View more
Image

Plant-powered beautyOct2026

Innova Market Insights data indicates that consumers are seeking more natural ingredients in their skin care. As a result, personal care launches with plant-based ingredients are gaining ground with 9...

Brought to you by:

Innova Market Insights

Product innovation

View more
Image

Circular beauty advances Oct 2026

Innova Market Insights data indicates a +56% CAGR in personal care launches with circular claims from July 2021 to June 2026. Innovation is increasingly focused on reducing environmental impact through recycled, recyclable, and refillable packaging, as well as the use of upcycled and renewable ingredients. These approaches highlight how circularity is becoming an increasingly visible part of product development across skin care, hair care, and body care.

Trend analysis

View more
Image

Sustainable beauty solutionsOct 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

Multimedia

View more
Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
Video07:54
Azitra: Functional human filaggrin for barrier support

Azitra co-founder and chief operating officer Travis Whitfill, discusses the company’s development of functional human filaggrin for topical skin care applications. The biotech-designed protein is engineered for stability and skin penetration, helping support the skin barrier, hydration, and pH...

Woman wearing glasses and a white shirt beside LENOSE scented hand soaps displayed on green tiles with bubbles.
Video14:36
LeNose targets Gen Z home luxury with perfumer-crafted hand soaps
Vantage body care ad featuring a woman applying a body scrub, with the message “Body care meets faceification. High-performance, head to toe
Video12:03
Body care meets faceification. High-performance, head to toe
Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
Video12:12
Consumer Reports: States urged to regulate braiding hair amid federal silence
Subscribe to our newsletters
PlatformsFood Ingredients FirstNutrition InsightPackaging InsightsPersonal Care InsightsThe World of Food Ingredients
About usContact usAdvertisingSitemapArchiveEditorial team
Follow us
© CNS Media B.V 2026. All rights reserved.
Registered Office: Velperweg 18, 6824 BH Arnhem, The Netherlands
Publisher site|Privacy statement|AI & transparency
Image