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Why consumers are leaving legacy brands for more transparent intimate care

Why consumers are leaving legacy brands for more transparent intimate care

Consumers are demanding more from the intimate care market, turning away from legacy brands and toward independent players whose messaging more closely aligns with their desire for transparency. This opening in the feminine care category has paved the way for brands like Honey Pot to thrive — allowing the wellness brand to target consumers’ unmet desires. 
Makeup moves: Clean ingredients, transparency & science shape trends
Makeup moves: Clean ingredients, transparency & science shape trends
The makeup market today is fast-paced, with ingredient suppliers looking far beyond “clean” ingredients and introducing additional dynamics that attract users seeking specific attributes. This active consumer trend is reshaping the industry. Personal Care Insights explores the makeup trends that are shaking up the sector.
Scalp care takeover: Skin-centric routines shape future hair care
Scalp care takeover: Skin-centric routines shape future hair care
Nutrire, a US-based personalized scalp and strand hair‑care brand, takes a “skin‑centric” approach to hair health by offering a personalized, professional-grade approach that, according to the company, is rare in this particular category.
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
Purakan™ is a patented breakthrough in natural scalp care, proven to outperform market leaders on pruritus, dandruff, itching, and flaking. It replaces synthetic options like ZPT and piroctone olamine. Clinical studies show 89.7% of participants experienced reduced dandruff and itching within just seven days.This technical paper is brought to you by Mane Kancor.
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Consumers are actively seeking natural ingredients in their skincare products, and the pressure is on formulators to deliver clean-label solutions without compromising product look and feel. In this webinar, Tate & Lyle and Innova Market Insights experts discuss how this trend is shaping innovation and how brands can tackle formulation challenges. We explore how nature-based, readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, while maintaining the desired physical and sensorial properties. Through individual product variables mapped against our ingredient data repository, we can reduce reformulation complexity and minimize the need for panel testing. Our model simplifies multivariable measurements into easy-to-interpret results — accelerating development and enabling brands to meet consumer demand for naturally derived skincare products.  Join us to say goodbye to synthetics, fast!
Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge
Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with Purpose, a new formulation kit from Ingredients + Specialties at Univar Solutions, is designed to prove that high-efficacy cleaning and responsible ingredient selection can coexist without compromise. Mauch also highlights how aspects of the beauty industry are increasingly seeping into the home care category. 

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Unilever centers financial strategy on beauty and personal care after 2025...
Unilever centers financial strategy on beauty and personal care after 2025 results
Unilever will focus more on its Beauty & Wellbeing and Personal Care sectors following the release of its Q4 and full-year financial results. Unilever’s 2025 financial release demonstrated the company’s focus on portfolio reshaping with premium personal care brand acquisitions and a demerger in the Foods segment.The report shows that underlying sales growth (USG) was modest but consistent at 3.5%, with a 1.5% volume increase. Meanwhile, Q4 posted a stronger result, with USG at 4.2% and a 2.1% volume increase. The Personal Care, Beauty, and Wellbeing segments led growth with 4.7% and 4.3% USG, respectively.
dsm-firmenich FY 2025 shows “strong” beauty & fragrance performance
dsm-firmenich FY 2025 shows “strong” beauty & fragrance performance
In its latest financial results, global player in health, nutrition, and beauty, dsm-firmenich, has reported significant growth across various sectors, with a focus on the beauty and personal care division.
Lubrizol introduces Argireline peptide for younger-looking lips
Lubrizol introduces Argireline peptide for younger-looking lips
Lubrizol’s Argireline Youth peptide has received a new application, as new data shows efficacy in lipstick formulations. The global beauty ingredient supplier is adding the peptide’s applications to lip products since a recent study suggests it can help achieve smoother, younger-looking lips.Results from a study at Lubrizol’s Shanghai Beauty Research Institute in China posit that Argireline Youth peptide can visibly reduce texture and roughness around the lips, lessening the appearance of wrinkles. The study utilized advanced imaging techniques to display efficacy in 14 days.
Beauty’s new battleground? AI and data drive skin care tech race
Beauty’s new battleground? AI and data drive skin care tech race
Beauty has entered a technology race, and cosmetic companies that do not control their own computing power and data risk becoming dependent on those who do. As AI powers product design, manufacturing, and personalization, brands’ technology infrastructure and data now determine whether they can compete in the race. AI is increasingly incorporated into all phases of the cosmetics value chain, but it requires powerful graphics processing units (GPUs) to operate at scale. GPUs are high-powered computer chips that process large amounts of data quickly to train and run AI systems. Governments are now competing to secure priority access to these chips to build large-scale AI factories. 
Kering posts double-digit revenue drop but Beauty Division transition signals...
Kering posts double-digit revenue drop but Beauty Division transition signals new growth strategy
Kering has reported a 13% decline in revenue for its full-year 2025 results. The fall reflects a challenging year for the company, as its performance was dragged down by a disappointing Q4 amid ongoing restructuring efforts — including a significant shift in its beauty division. The French luxury group behind Gucci and Yves Saint Laurent reported total sales of €14.7 billion (US$17.46 billion) last year. Kering’s 2025 revenue decreased 10% on a comparable basis. Sales from its directly operated retail network, which includes both physical stores and e-commerce, fell by 11%. 
Lallemand Health Solutions’ probiotics achieve claims for women’s health, skin,...
Lallemand Health Solutions’ probiotics achieve claims for women’s health, skin, and longevity

Nutrition Insight

Lallemand Health Solutions has obtained new Canadian health claims for its longevity, prenatal health, infant microbiome development, and gut-brain-skin axis formulas. Manufacturers using the supplier’s Cerenity, Prenatis, and Cerebiome probiotics can add these authorized claims to their products. Nutrition Insight meets with Solange Henoud, Lallemand Health Solutions’ VP of Regulatory and Compliance, to discuss the importance of authorized health claims, which she says transform probiotics from a “nice-to-have wellness ingredient into a validated health solution.” 
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Business News
Tariffs and K-beauty bruise French cosmetic exports to US
Tariffs and K-beauty’s global popularity have led to a contraction in French cosmetic exports to the US for the first time since 2008, excluding the pandemic. Meanwhile, French imports of beauty products rose around 6%, mainly due to online purchases from China and South Korea. According to data from the French Ministry of Customs, the country’s perfumes and cosmetics exports to the US fell by 25% between Q4 2024 and Q4 2025. The decline accelerated after the US introduced new tariffs in August 2025.
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Business News
Color-centric brand Barry M bought out of administration by...
Iconic British beauty brand Barry M has been bought out of administration by its cosmetics competitor, Warpaint, for £1.4 million (US$1.91 million). Last year, the brand moved to appoint administrators after warning that “geopolitical issues” and rising prices weighed on its financials since they were absorbed into its cost base. However, according to its most recently released financials, Barry M generated a £17.4 million (US$23.78 million) turnover and a £172,000 (US$235,087) pre-tax profit for the year to the end of February 2024.
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Business News
K-beauty effect: Diving into Sephora’s sales, buys &...
Sephora has expanded its Korean beauty offerings amid its shoppers’ preference for cost-effectiveness and growing competition from other major retailers. A report from Navigo Marketing shows that online consumers are favoring price-conscious choices, value for money, and quality over prestige. The review revealed that Sephora’s own product line is growing. The in-house brand positions itself as a bridge between drugstore and prestige. 

Personal care focus

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Biodegradable beauty boostersFeb2026

Innova Market Insights data indicates a 14% compound annual growth in beauty product launches with biodegradable ingredients between October 2020 and September 2025. Mascara was the top category in th...

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Makeup ingredient moves Feb 2026

Innova Market Insights data shows that consumers put trust in new ingredients & technologies when choosing their personal care and makeup. The modern consumer invests in research, transparency, and verifiable results, and the trend is extending into makeup.

Trend analysis

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Men’s personal care trendsFeb 2026

According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.

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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with...

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Webinars40:12
Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
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IFF and Chemist Confessions: Bringing osmolytes to the forefront
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Balchem: Sulphur enters beauty-from-within formulations
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