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LeNose targets Gen Z...

LeNose targets Gen Z home luxury with perfumer-crafted hand soaps

25 Sep 2026 | LeNose

LeNose CEO Caroline Valentini discusses the launch of Soap de Parfum, a five-product hand-wash range combining luxury fragrance with vegan, cruelty-free, and “endocrine-conscious” formulations. She tells us about the brand’s Gen Z and Millennial focus, accessible pricing, and why this launch was an important first step into personal care for the company.

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