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Symrise invests in Cellibre to boost fermented cosmetic ingredient innovation
Breaking news: Kimberly-Clark to acquire Kenvue in US$48.7B deal
L’Oréal sales growth lags but US and China show recovery
Key trends
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Symrise invests in Cellibre to boost fermented cosmetic ingredient innovation
Breaking news: Kimberly-Clark to acquire Kenvue in US$48.7B deal
L’Oréal sales growth lags but US and China show recovery
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Symrise invests in Cellibre to boost fermented cosmetic ingredient innovation
Breaking news: Kimberly-Clark to acquire Kenvue in US$48.7B deal
L’Oréal sales growth lags but US and China show recovery
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Symrise invests in Cellibre to boost fermented cosmetic ingredient innovation
Breaking news: Kimberly-Clark to acquire Kenvue in US$48.7B deal
L’Oréal sales growth lags but US and China show recovery
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Symrise invests in Cellibre to boost fermented cosmetic ingredient innovation
Breaking news: Kimberly-Clark to acquire Kenvue in US$48.7B deal
L’Oréal sales growth lags but US and China show recovery

Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

Ocean-derived beauty

Innova Market Insights data shows a 13% increase in personal care product launches mentioning marine, sea, or ocean claims & ingredients. More than half of these ocean-derived personal care launches were in Europe. While ocean-derived claims were most common in skin care products, there is also an increase in NPD in hair care.

Cosmetics trends

Men’s care trends

Clean beauty champions

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Carrageenans innovation

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

Trends in ethical aesthetics

Innova Market Insights data shows an increase in cosmetics launches with ethical claims. Specifically, there is a +7% average annual growth in beauty product launches with ethical claims from June 2020 to July 2025. The Face/Body Cosmetic category had the largest share of launches with ethical claims.