Beyond Beauty BASF
Key trends

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

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Home fragrance focus

Innova Market Insights data indicates a 37% compound annual growth rate in home air care launches between April 2020 and March 2025. Air fresheners accounted for over half of household air care products, and 50% of total launches carried a long-lasting claim. Fresh remains the leading fragrance, while American-inspired scents are emerging.

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Biodegradability claims increase for personal care

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Children’s care launches

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Beauty of aging

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