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Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

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Jojoba in the spotlight

Jojoba is gaining momentum in global beauty and personal care launches as consumers increasingly seek value-driven, ingredient-led products. According to Innova Market Insights data, half of the launches with jojoba were in Europe. Skin care was the top subcategory launches incorporating jojoba oil between April 2025 and March 2026.

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Skin barrier breakthroughs

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The Future of Fragrance

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Biodegradable beauty boosters

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

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Plant-based innovation trends

Innova Market Insights data indicates a 14% average growth in plant-based claims for personal care launches from 2021 to 2025. Europe accounted for the largest share of launches, with hand, bath, and shower products leading the category. Shower products dominated, while massage oils are gaining traction.

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Botanical flower power

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Sustainable personal care packaging solutions

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Men’s personal care trends

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