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Pomegranate and botanical extract bottles promoting natural plant CO₂ extracts by FLAVEX, with SEPAWA Congress 2026 booth details.

Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

Home fragrance trends

Innova Market Insights data indicates that more than half of global consumers are motivated by scent when purchasing household fresheners. The market is responding with new product launches, with air fragrance products growing at a 23% CAGR from July 2021 to June 2026. Fresh fragrances led launches, while Brazilian fragrance influences gained momentum with their warm, distinctive profiles.

Eco-conscious cosmetics

Women’s wellness trends

Clean beauty boosters

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

K-beauty’s global impact

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

Sustainable beauty solutions

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.