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EU fragrance allergen rules take effect and more than triple disclosure list
Estée Lauder and Puig keep fragrance ambitions alive after failed merger
EU backs lab-based SPF testing as ethical and reliable alternative to human trials
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EU fragrance allergen rules take effect and more than triple disclosure list
Estée Lauder and Puig keep fragrance ambitions alive after failed merger
EU backs lab-based SPF testing as ethical and reliable alternative to human trials
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EU fragrance allergen rules take effect and more than triple disclosure list
Estée Lauder and Puig keep fragrance ambitions alive after failed merger
EU backs lab-based SPF testing as ethical and reliable alternative to human trials
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EU fragrance allergen rules take effect and more than triple disclosure list
Estée Lauder and Puig keep fragrance ambitions alive after failed merger
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EU fragrance allergen rules take effect and more than triple disclosure list
Estée Lauder and Puig keep fragrance ambitions alive after failed merger
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EU fragrance allergen rules take effect and more than triple disclosure list
Estée Lauder and Puig keep fragrance ambitions alive after failed merger
EU backs lab-based SPF testing as ethical and reliable alternative to human trials

Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button

Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

Eco-conscious cosmetics

Innova Market Insights data indicates that environmental aspects are important to consumers when purchasing beauty & personal care products. New product launches show 15% CAGR for products with ethical and sustainable claims in the period from July 2021 to June 2026. Hair care had the most share of these launches, but the most innovative category is fragrances, where eco-conscious claims had the fastest growth.

Women’s wellness trends

Clean beauty boosters

Jojoba in the spotlight

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Summer beauty essentials

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

Mushroom-derived ingredients

Innova Market Insights data shows growth in the use of mushroom ingredients in personal care launches, with a 14% CAGR from July 2021 to June 2026. Skin and hair care products featured the highest use of mushroom ingredients, while body care experienced the fastest growth in innovation. These ingredients are most commonly found in hydrating products, where they provide softening and smoothing benefits.