Tate & Lyle banner featuring a white cream formulation, promoting a white paper on synthetic replacement and texture differentiation.

Key trends

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

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Healthy aging heroes

Innova Market Insights indicates steady growth in personal care launches with anti-aging claims, with a 4% CAGR from July 2021 to June 2026. Consumers are open to the idea of aging well: Globally, 46%  say they look better as they age. Skin care dominates at 88% of launches, with facial and neck moisturizers the top subcategory.

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Sustainable beauty solutions

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Mushroom-derived ingredients

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Natural claims for personal care

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