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Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

Clean beauty boosters

According to Innova Market Insights, clean beauty is redefining itself. Clean beauty realigns to modern-day needs, with ethical expectations driving new regulatory norms for toxin and microplastic-free solutions. As a result, free-from claims have growth 17% from April 2021 to March 2026 in personal care launches. Especially, microbead-free claims are gaining momentum.

Jojoba in the spotlight

Skin barrier breakthroughs

The Future of Fragrance

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Carrageenans uncovered

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

Natural claims for personal care

Innova Market Insights data indicates growth in natural claims, with 32% CAGR from April 2021 to March 2026 in product launches. This is underpinned by consumers increasingly seeking more natural ingredients when shopping for their beauty products. Skin care and hair care had the largest share of natural launches, while body care grew the fastest.