Products with aging well claims have experienced a stable 5% average annual growth rate between April 2017 and March 2022. Europe is the forerunner of healthy aging personal care at 48%. Skincare dominates the healthy aging categories, and facial/neck moisturizers are the top subcategories. Sensitive skin... Read More

Personal care products are predominantly targeted toward women, but recent trends show that men are increasingly interested in their care. Product launches targeted toward men have grown by 6% in the past five years, and nearly two out of three grooming products launched for men were in Europe. In 2021,... Read More

Cruelty-free personal care product launches more than doubled from 2017 to 2021. Europe had the most cruelty-free launches at 44%. Most cruelty-free launches were within the skincare category as facial moisturizers. New product launches with cruelty-free claims were more predominant than other personal... Read More

The use of niacinamide in personal care formulations is increasing steadily, with one in two products launched with the ingredient in Europe in 2021. Between 2017 to 2021, the ingredient used in NPD had a +10% average annual growth. Niacinamide was primarily used in moisturizing and hydrating skincare... Read More

Microbiome-friendly ingredients and claims are steeply rising at an average annual growth rate of 41% since 2018. Europe leads in the global microbiome-friendly ingredients and claims at 65%. Most of the products in the category are in skincare, with hair care being the fastest-growing tracked with the... Read More

Moisturizing and hydrating claims dominate the shower product category, with nine out of ten shower products carrying the claim. The fastest growth of new shower product launches is in the Middle East/Africa. Also, ethical packaging claims retain a significant role. Further opportunities for shampoo products... Read More

New product launches in hand and nail care are on an upward trend, with an average annual global growth rate of 29% between 2021 and 2017. Moisturizing and hydrating have been in the top positioning over the last five years. Furthermore, a 180% average annual growth with aromatherapy claims was observed... Read More

Consumers are turning toward ingredients that feature pore appearance claims, with Asia and Europe leading in NPD. The majority of products with pore appearance claims include aging well products, facial treatments, sun protection as well as facial-and-neck cleansers. Glycerol is the most used ingredient,... Read More

New product launches in the body care category are increasing since 2018 with 50% coming from Europe in 2021. Moisturizing and hydrating claims have been in the top position over the past five years. Vegan and long lasting claims play a major role in rising trends.

The COVID-19 pandemic has seen a rise in hygienic product launches, especially those making anti-bacterial claims. Personal care launches making anti-bacterial claims featuring the ingredient saccharin grew by 342% from 2017-2021. Europe is leading this trend, with 36% of new products making anti-bacterial... Read More

Asia had the most product launches with skin disorder claims in 2021. Globally, skin disorder claims in products are on the rise. Products marketed with these claims saw a +10% average annual growth from 2016-2021. Coco-caprylate/caprate is the fastest-growing ingredient in items sold with these claims.

Skin care remains the top category for natural claims in the personal care arena. Globally, the growth of personal care products featuring a natural claim is on the rise. Europe is leading personal care launches with natural claims, with 58% of launches coming from the region. Meanwhile, growth of natural... Read More

Skin health claims are on an upward trend, with the fastest-growing market categories tracked with a skin health claim including, Deodrant (70%), Hygiene Care & Diapers (61%), Baby Care (34%), Oils (25%), Hand, Bath & Shower (24%). (Global, CAGR 2016-2020). Meanwhile, brightening/illuminating claims remain... Read More

Personal care products featuring organic claims are increasing rapidly, as consumers demand natural ingredients that boast environmental sustainability and naturality. Europe is the frontrunner in organic personal care launches, with Asia and North America following. Fragrances are seeing organic claims... Read More

Free-from claims are increasingly applied across varied personal care market categories, with skincare and haircare accounting for almost half the free-from launches in the segment. Body care, fragrances and oral care are also gaining ground. Fruit and floral fragrances are popular within free-from personal... Read More

While skin care products featuring a vegan claim continue to grow, many categories like hair care, nail care and fragrances are embracing this claim too. Coconut dominates the fragrance category, while jasmine and rose feature the fastest growth.