Revieve: Leveraging AI for consumer trust and R&D agility
22 Dec 2025 | Revieve
Younger consumers are accustomed to highly personalized experiences, such as curated playlists on streaming platforms. Irina Mazur, chief marketing and product officer at Revieve, says Gen Z expects the same from skin care. They want tools that consider their local climate, skin concerns, lifestyle habits, and ethical preferences to give a holistic recommendation. Mazur explains that while Revieve’s AI tools can provide hyper-personalized routines to consumers, companies also benefit from the technology by using the data to identify portfolio gaps and refine their marketing strategies.
