Cosmetic Business 2025: Berg + Schmidt flags global demand for fast-absorbing creams
13 Jun 2025 | Berg + Schmidt
Berg + Schmidt presents its Texture and Sensory Compass at Cosmetic Business 2025 in Munich, Germany. The tool is designed to help formulators fine-tune products by guiding them to the desired texture and skin feel. Anne Stieler, marketing manager at Berg + Schmidt, tells us that sensory preferences are often region-dependent but that there is a global search for minimal ingredients and that light, fast-absorbing creams are trending.
This is Sabina Waldeck for Personal Care Insights at Cosmetics Business 2025, joined by Anna Shiele, marketing manager at Bergen Schmidt.
Welcome.
So what are you presenting at Cosmetics Business?
We are presenting our new texture and sensory compass.
It's an innovative tool that's, free available on our website, and where we, yeah, try to, show diff how different emollients, can end up in different textures.
And how does the texture and sensory compass help cosmetic formulators?
It helps formulators because they can decide more faster which texture they would like to formulate, and the compass gives the textures from light to rich and from high to low viscosity.
And that makes, yeah, a different texture, and we have the formulators to choose the right emollient for that.
And what role do sensory qualities play in cosmetics and why is a sensory of a cosmetic product important?
The texture is key to consumers for their acceptance of the brand, and it's the first thing that you can touch or that you can feel on your skin.
When you use cosmetics, so it's really important for the brand acceptance, and that's why we think you should formulators should first concentrate on how, what kind of skin feel they want to have, and the compass gives the right direction from the beginning.
So you don't have to start with a lot of lab testing.
You can just start with a texture.
And how does the texture and sensory compass help keep up with consumer sensory demands when it comes to cosmetics?
The textures depend different regions like different textures.
For example, in Asian countries where you have where you have a high humidity, they like more light textures, fast absorbing, so you don't have a heavy feel on your skin.
But in like northern countries where the weather is more cold and dry, they prefer more, yeah, like butter-like textures or creams that, , yeah, protect, the skin.
And what are some sort of emerging trends, if there are any that you're seeing that consumers want more globally in terms of texture?
I would also say that it's a little bit depending on on which region we have a look, but in general you could say that people like to have textures that where you have less ingredients, minimalistic formulations.
But you have a really luxurious skin feel, so we, we can see at the moment that, like light, fast absorbing creams, yeah, are trending.
