In-cosmetics Global 2026: Pharmalinea showcases beauty-from-within solutions
19 May 2026 | Pharmalinea
Jernej Klopcic, business development director at Pharmalinea, highlighted the company’s beauty-from-within supplements targeting wellbeing, sleep, and women’s health. Featured in the trade show’s inaugural “Inner Beauty Zone,” these products support physiological processes and complement topical solutions. Klopcic explained how Pharmalinea helps clients navigate the complex regulatory landscape of nutricosmetics, providing formulation guidance, regulatory support, and marketing expertise.
This is Ella Janell for Personal Care Insights at In Cosmetics Global 2026, joined by Jene Klops, the business development director of Pharmalinea.
Hello.
Hi.
So jumping right in, you're part of the inner beauty zone at In Cosmetics Global this year.
Which nutricosmetic solutions or ingestible beauty concepts are you highlighting, and how do they complement, topical personal care innovations?
So for us it's the first time that we are attending the show.
It's something new.
We are seeing quite a big trend in beauty from within, and this is why we've joined the show and we are presenting a couple of solutions that actually could complement the topical area of cosmetics.
The very first one we are showcasing today is hydration.
With hydration, we created a product that it's meant for the general population, so it's not a sports nutrition.
It has no sugar, just to fit to the general population's concern about the additional intakes of sugar.
As we remove the sugar, we have to create some new technology to replace the functionality of sugar, which is the increase of absorption of electrolytes.
So we have created a technology called amino absorb which increases the absorption and hydration, and with hydration we as achieve better hydration of the skin and thus we go directly into the area of beauty from within.
Then we have some other solutions such as sleep products.
We have created some time ago the complete line of products that are enhancing the sleep quality, so we are not actually offering a product that would help consumers to fall asleep, but rather to improve the quality of sleep.
With this, we also see a big connection directly to beauty from within due to quality of sleep indirectly, you are enhancing as the production of collagen, the better hydration, and so on.
And then we have a couple of other products that are maybe less connected directly to the area, but still we have some products for women's health, where we have products to deal with hormonal balance.
We have products for glucose management that could contribute to the weight management that has a direct impact on how we perceive beauty.
OK, thank you very much.
And how are these concepts bridging the gap between ingestible supplements and topical solutions from the physiological point of view, because as mentioned, all these solutions have a tendency to improve some physiological processes in the body and as such are contributing to either better hydration, to better production of collagen, and.
Just a complementary product line to what topical solutions are actually doing.
Yes, and clinical evidence and substantiation are major differentiators in this sector.
How are you partnering with brands to translate scientifically validated nutraceutical benefits into compelling beauty from within claims?
This is one of the biggest challenges when it comes to the nutraceutical industry.
There is a very strict regulation imposed by EFSA as of what claims you can actually use on the box, despite the fact that you might have clinical evidence on the product.
You're pretty limited with what you can say on the box.
Luckily there is a set of different vitamins and minerals that have pre-approved EFSA claims, and we, as we use some of those elements in the product, we can then connect.
Our products directly to those EFSA approved clinics.
On the other side, when we support our brands with products that are clinically supported, we provide them with a complete communication tool on how to communicate this directly to consumer or to doctors or through some online communication that they are pursuing as when it's outside the packaging.
The rules get a little bit more flexible and you are not free to say anything, but you have better flexibility to package the claims of the clinical studies into certain messages, and we as a producer, we are of course providing to our clients different communication tools on how to be the most efficient when communicating to consumers all the benefits that clinical studies are.
And what major emerging trends in -being, hydration, skin health, or longevity, for example, are you seeing influence consumer demand, and how are your products and concepts positioned to address these in the coming years?
First off, we are quite happy to attend this show.
So over the past couple of days we have actually seen what We suspected that the trends in beauty form within is increasing.
We see this or we saw this in the past couple of days by speaking to numerous brands that are traditionally selling cosmetics and are now coming to us saying that they want to enter the nutraceutical industry as by having some solutions that could help them to complement what they offer in the topical range.
Obviously we are following all different kinds of market trends as.
We see the big cosmetical brands going into the nutraceutical industry such as L'Oreal, and this is something we follow up closely.
We are monitoring all different kinds of market data where we see that the consumer demand is.
Following the trends that are being set by the cosmet brands, having seen all these trends emerging now and being developed, we are focusing a lot on creating new additional solutions that will be supporting the trends as mentioned today, we are presenting the hydration.
Not only hydration itself, but we have also products containing collagen, so hydration plus collagen to further tackle with the, let's say skin health, health, and so on.
We see also that the beauty segment and skin skin health segment is really one of the key concerns of the consumers when it comes to the segment of nutraceuticals as.
So this part of the of the.
Of the market is growing quite rapidly by 17%.
OK.
And for my final question, for brands, brand partners looking to expand into integrated beauty routines, what kind of formulation, regulatory, or market support does Pharma Linnea provide to accelerate concept to market?
We are not a typical, so we support our clients and the brands we work with end to end.
So it starts normally with you know, guiding the the the brand towards the selection of the product.
We try to find the most appropriate solution for for whatever need they have.
We have a team of regulatory experts that would be a part of the process when the brand is trying to register the product on the market, so we provide them with expertise that we have in-house and with all the experience we have on on various markets globally.
We have a scientific team that would be advising more on the formulations.
So if we are speaking of custom-made product, they would be the one who would be developing the product.
They would be the one answering.
More in-depth questions.
They would be also joining our brands on different doctors symposiums to explain upon the product's benefits and the way how it should be communicated to the audience.
Last but not least, we have marketing team.
That are actually supporting our clients from the communication point of view, so they will be very much involved in the process of how and what to say to the scientific audience on the other side, to the consumers.
They would bring all the best practices we have from.
Different Markets to the table so the brand that starts working with us does not have to go from the scratch.
So we bring to the table all the solutions that the brand might need in order to be successful in the communication towards their audience.
Thank you very much for joining us at Personal Care Insights.
