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Cosmetic Business 2025: Barentz reveals personalization, AI and skinification as beauty's future

16 Jul 2025 | Barentz

Barentz showcased its new concept kit focused on timeless defense at Cosmetic Business 2025. Karine Bonnet, technical marketing director for EMEA, tells us that skin health, transparency, and sustainability will remain in the future of the personal care industry. She predicts that hyper-personalization, AI, and skinification across segments will evolve in the next five years.


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