Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
05 Feb 2026 | Tate & Lyle
Consumers are actively seeking natural ingredients in their skincare products, and the pressure is on formulators to deliver clean-label solutions without compromising product look and feel.
In this webinar, Tate & Lyle and Innova Market Insights experts discuss how this trend is shaping innovation and how brands can tackle formulation challenges. We explore how nature-based, readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, while maintaining the desired physical and sensorial properties.
Through individual product variables mapped against our ingredient data repository, we can reduce reformulation complexity and minimize the need for panel testing. Our model simplifies multivariable measurements into easy-to-interpret results — accelerating development and enabling brands to meet consumer demand for naturally derived skincare products.
Join us to say goodbye to synthetics, fast!
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Hello and welcome to today's webinar titled Formulating Texture in Skincare, a Data-driven Approach to replacing synthetic Thickeners.
I'm your host, Sabina Waldeck, and I'm the editor of Personal Care Insights, a world-leading B2B news website published by CNS Media.
We are joined today by our expert speakers, Jacob Rocker and Tom Verjel.
Jacob Rocker is an associate principal chemist at Tate and Lyle and specializes in skincare application performance with hydrocoloids.
He has focused on formulation, physical characterization, data analysis, and modeling techniques, particularly in relation to application performance and product development.
Jacob's background includes experience and contributions in the fields of colloidal systems, complex fluids, surfactant systems, emulsions, dispersions, and suspensions.
He will walk us through Tate and Lyle's data-driven approach for replacing synthetic thickeners.
We are also joined by Tom, VP of Strategic Insights North America at Nova Market Insights.
He has over 30 years of experience in consumer packaged goods and reporting and analysis.
Tom has given presentations on new product trends at conferences globally and has a bachelor's degree in marketing from Saint Bonaventure University and an MBA from the State University of New York at Buffalo.
In a short while, the speakers will share their expertise on how consumers' desire for natural skincare ingredients pressures formulators to deliver clean label solutions without compromising product, look and feel.
The experts will examine how this trend is influencing innovation and what brands can do to address formulation challenges.
They will also discuss how nature-based readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, all while maintaining the desired physical and sensorial properties of skincare solutions.
Before we get started, I'd like to remind our listeners that they can submit questions to our speakers through the Q&A engagement tool.
Any questions we don't have time to respond to during today's session can be answered via email after the presentation.
The webinar will also be available on demand on Personal Care Insights.com.
A link to view the on-demand webinar will be emailed to you after its conclusion.
With that, let's begin today's webinar with our speakers' presentations.
All right, thanks again for the introduction, Sabine.
I appreciate it.
Again, my name is Tom Verheil.
I'm the VP of Strategic Insights North America for Nova Market Insights.
And today, we're going to kind of lead things off with kind of a deeper, deep dive look into clean label, beauty, and personal care, and, with a look at decoding clean label, what consumers want and brands need.
Now, the insights you're going to see today come from Enova Market Insights.
Enova is a Netherlands-based market research company.
We've been offering insights into innovation and consumer packaged goods for 30+ years.
We're running 11 consumer surveys a year here at Enova.
You're gonna see some results from one of those or two of those consumer surveys today, as as insights and information from our Enova database of new products.
So the good news when it comes to clean label is that we're seeing good growth in clean label product launches in beauty and personal care, but we're also seeing high levels of consumer interest.
According to the numbers here, and these, these numbers come from Enova's beauty and personal care survey 2025, over a quarter of all consumers globally say that in the past 12 months, they've chosen beauty and personal care products.
That are making a clean label claim.
Now, looking at what the concept of clean label is.
This is something that consumers have a view of clean label and manufacturers have a view of clean label.
We're looking at a decent increase in new product launches globally.
That 14% figure on the slide indicates the average annual growth rate for new product introductions in skincare.
Body care and sun care launches as reported by the Enova database of new products that are making some sort of a clean label claim, and you can see toward the bottom of the slide here, clean label is a concept, at least from Enova, that encompasses products making a natural claim, an organic claim, talking about biodegradability, ethical claims, and these include things like , environmental claims and so on and so forth, as as free from claims, and we'll talk quite a bit about that in the next couple of slides.
The product we're looking at here is a suncare product from Japan, and notice the product claims that it's making.
These are one and a number of a variety of clean label claims.
The product is free from various ingredients like mineral oil, alcohol, which can dry the skin, parabens, these are preservatives that are often synthetic in nature.
As as petroleum-based surfactants and fragrance, seeing a lot of innovation in fragrance-free products these days, but what consumers are actually looking for globally is they're looking for products that have simplified ingredient lists, which means fewer ingredients are better than more ingredients.
They also want to recognize the ingredients that are being used for skincare and beauty products.
If it's something they're familiar with, there's a greater level of trust there.
But, in closing, clean label skincare is something we're definitely seeing a lot of innovation against, and it is a hot area of innovation within the beauty and personal care market.
So, what we're looking at here is we're actually asking consumers to give us an idea of what they consider to be clean label.
On the left hand side of the slide here, we're looking at the results from Enova's beauty and personal care survey asking consumers, what do you perceive to be clean when it comes to beauty and personal care, and you can see the results here.
Majority of consumers globally indicate that natural ingredients are a key component for clean label, beauty and personal care.
A similar amount, near similar amount of consumers also believe that products that are free of pollutants, and there's a number of them mentioned here, products that are free from parabens, sulfates, silicon, alcohol, and more are also clean label.
Now, one area that is a growing area of concern is microplastics.
If you look at launch growth over time since 2021 to 2025, you're looking at product launch growth rates of 30, 40, 50% in beauty and personal care products that are claiming that they're free of microplastics.
So that's something that consumers are reading more about these days.
You're looking at a high level of concern here.
Over 1/3 of consumers globally believe that products that are free of microplastics, as in beauty and personal care products, are perceived by them to be clean.
Some other claims here are also quite important for consumers.
No animal testing and cruelty free.
These are claims that have been around for 2 or 3 decades, certainly popularized by a number of retailers and so on and so forth.
And then organic ingredients, also a key component of clean label beauty and personal care.
Now the other things we're looking at here in the slide are that consumers globally care about other characteristics that kind of feed into the concept of clean label beauty, and sustainability is one of those key concepts.
You see the number here, a majority of consumers globally saying that they care about sustainability.
While buying beauty and personal care products, and that's the global figure.
If you look at this in some key markets, Europe, for instance, you're looking at that percentage rising to 60%, which means that 6 in 10 consumers there believe and care about sustainability when buying beauty and personal care products.
Consumers are also very concerned about avoiding synthetic chemicals when it comes to these products.
So nearly 4 in 10 consumers globally say that sustainable sustainable beauty for them means products that are natural and products that are avoiding these synthetic chemicals.
So it's also interesting to look at the product launches themselves to see where the path of innovation is taking us when it comes to innovation in beauty and personal care products.
So what we're looking at here.
Is the percentage of product launches, new product launches in skin care, body care, and sun care globally for the year period noted that are making specific clean label claims.
Now we've highlighted a couple of key claims here, paraben-free and natural, because over a quarter of all product launches during this year period.
In beauty and personal care, the categories we're noting here, skin care, body care, and sun care, are making these specific clean label claims, so those are very prominent.
We're also seeing a lot of support, a lot of market share for other claims that telegraph to the consumer that these products are clean label, dye-free.
Hearing a lot about dyes in food products these days, and consumers are seeing that elevated as a concern in all kinds of consumer packaged goods.
Fragrance-free, another very important claim, thalate-free.
Now consumers may not know the intricacies of the issues that may be caused by phthalates that are plasticizers that may be used in product packaging and more, but it sounds like something they should avoid.
You can see some other things here, mineral oil-free, silicon-free, and also organic.
Now the good news here is looking at the new product innovation trends, tremendous growth in biodegradable, natural, and plant-based claims for beauty and skincare launches over the last 5-year period.
So that 25% is not the increase from one year to another.
That's the average annual increase each year of the five year period we're looking here, beginning in October 2020 and ending in September 2025.
So, clearly, the innovation is growing, and this is a key area of new product innovation.
Now, looking at a great example of the type of innovation we're seeing here at Anova Market Insights is the smoothing.
Night cream product.
Now, if you look at this product, it's made with vegan-friendly, plant-based ingredients, so the vegan claim is kind of new-ish.
If you look at the bloom photo, the image on the product packaging there, I believe that's a white tea flower photo, so that's indicating to the consumer that there's plant-based content for the product.
But what's really interesting about this product is that it's talking about the fact that its texture is very important.
And as we go to the next speaker, Jacob is going to talk a lot more about texture, but look at the claim that the product is making here.
It's rich and has a velvety formula, so those are great words to describe how that product is going to go onto the skin.
So you are seeing increases here in texture-led innovation.
We're seeing more and more launches that are talking about this.
We believe that this is going to be kind of the next stage of clean label, new product innovation and beauty and personal care, including the product categories we're looking at here, skin care, body care, and sun care.
So, looking and kind of peeling back the layers of the onion to see where the product innovation is taking place in these key beauty and personal care product categories.
We're looking at the three main categories we're looking at and the percentages there.
Represent the compound annual growth rate and new product introductions for the five-year period we're looking at here, October 2020 to September 2025, when it comes to products making clean label claims.
So, You're seeing a lot of growth in body care.
And what is body care?
That includes body lotions, creams, jellies, and so on, including the Nivea product that you see here, the Nivea baby product.
Now, the it's a little bit hard to see here, but the green callout is indicating the product consists of 97% natural ingredients.
So, the ingredients are of natural origin.
Notice too the product is vegan and biodegradable, so this is clearly a major area of innovation when it comes to body care.
Sun care, another area where we're seeing a lot of innovation in clean label.
Now, the product we're looking at here is basically a lip balm product, SPF 50, so that's pretty high on the scale there.
And notice some of the ingredients they're talking about here, kind of romancing the ingredients, especially the botanical ingredients the product contains.
This particular product, that, Tahitian ingredient there is a gardenia flower type ingredient, also contains organic alfalfa, so, Kind of a reference to organic, another key area of innovation there, and it's also a formula that's biodegradable.
Now, skincare, we're seeing high levels of innovation there, but not quite the same level of growth rate for clean label skincare as we're seeing for the other two.
Product categories, body care and sun care.
So the product we're looking at here, skin friendly, biodegradable, that's important to consumers.
The product is also free from harsh chemicals and of course if you want a good skincare product, you want to be making a claim like that.
It also is a product that does not have potential environmental pollutants, so, that's certainly a great feature.
I believe that this product is also.
From a company that's a certified B corporation, so that's all about, how the company does business, and I believe that the product is made in a facility that uses green energy.
So it's kind of an all-around kind of environmentally friendly positioning for the company making this particular product and the product itself.
So what do we think is going to be happening next?
What's the next stage of innovation when it comes to clean beauty?
Texture, texture is clearly a key feature that consumers are looking for in skincare and body care products.
You see the percentage here, again, coming from the Enova beauty and personal care survey.
We do this survey annually here at Enova.
So over 20%.
Of consumers globally say that texture and consistency of the product is most influential for them when they're buying hand and body skincare products.
And clearly that matters to consumers.
If you have a bad consumption experience, if you have a product that goes on and it doesn't absorb into the skin properly, if it leaves a greasy feeling behind, you're going to be less enamored with the product and less likely to repeat your purchase of that product.
So we wanted to point out.
Some innovation opportunities for new product marketers when it comes to texture and clean label, and we've outlined 5 innovation opportunities here.
First off, consumers are, you know, moving beyond clean label, giving you an indication of this.
Looking at the innovation in the sector, if you look at a a claim like natural, it's almost become kind of a point of entry for products when it comes to clean labels.
So it's kind of lost its uniqueness.
To some degree, what is more unique is talking about the sensory experience of using the product.
Texture, of course, is part of that sensory experience.
It's becoming a critical factor.
So this speaks to the performance of the product, smoothness, absorption, and how the product feels after it applies.
These are all going to play a central role when it comes to purchase decisions and.
These markets tend to be markets that are quite fragmented.
There's so many product offerings out there, so how do you differentiate one offering from another?
You're looking at products that can perform against these key metrics.
The good thing here too is the better sensory characteristics the product has.
The more likely consumers can perceive this product to be luxury and compatible for their skin and so on.
So, strong texture features give brands an edge, and certainly that's important in today's economic environment where consumers are trying to watch their spending.
They've been stung by inflation, the effect of tariffs, and so on and so forth.
So they're looking at products that can deliver great value and offer better value over private labels.
So, looking at some of the other things to be concerned about, when it comes to clean label innovation and beauty and skincare, there are challenges.
There are challenges around stability, texture, shelf life.
Talked about parabens before, and products moving away from ingredients like that, so those can present some challenges.
So, The idea here, the objective for innovators is to achieve appealing textures, high levels of absorption, high skin protection factor rates, and so on to meet the needs of consumers that are more ingredient aware than ever.
So that concludes the Enova portion of today's webinar.
We're gonna turn things over to the second speaker today.
Jacob is gonna talk about and really delve into in much greater detail, the issues we've talked about today from Enova.
Thank you.
All right.
Thank you, Tom.
Really appreciate that intro.
And, and Sabine, thank you for the intro as.
OK.
So we're gonna take a look at formulating texture and skincare, and specifically, we're gonna look at Tate and Lyle's data-driven approach to replacing synthetics.
And we're here because the industry, like Tom was getting at with the great market insights, we're seeing some shifts.
You're probably aware of things like macra and of course, the clean label demands that are so important.
We also know that replacing synthetics is not gonna be an easy 1 to 1 swap.
And so, while hydrocolloids are fully capable of matching synthetic textures, they do require, specific adjustments and formulation and processing.
And so, today, I'm gonna walk you through how Tate and Lyle uses a quantitative data-driven methodology to navigate these challenges, and this helps to ensure that when you're reformulating, you won't have to compromise on sensory performance.
So, I hope that you find a lot of confidence in this approach and decide to get in touch with us to help reformulate synthetics out of your product.
Let's start off with why formulating for texture is so important.
For consumers, it really is deeply personal.
It's an immediate sensory cue that drives their preference, and importantly, they also use it as a subconscious proxy for functionality.
So something like a rich cohesive cream is really all about deep repair, and a quick thinning gel, implies hydration.
So if the texture doesn't align with that functional promise, the consumer perceives the product is a bit ineffective, regardless of whatever is on the label.
This is also a challenge for producers.
So, for decades, we relied on synthetic thickeners because they're robust and forgiving and easy to use.
But now we have the task of removing these synthetic backbones, especially to meet those clean, clean label demands.
We also can't compromise on the experience.
So, a big part of our goal here is to replicate that familiar synthetic feel, using hydrocolloids.
But keep any differences in texture down.
OK.
So, let's talk about how we're starting to do things or how we are doing things a bit differently now.
Before, cosmetic formulation was more experience-based and it relied really heavily on the intuition of the individual formulator.
And that's valuable, but it also has risks associated with it.
It's highly subjective, it's difficult to transfer to new team members.
And the success is really hard to nail down because it's more defined by a personal feeling, than concrete numbers.
And so now, we use more of a data-driven approach to create a universal target that we aim for.
And so, we translate those subjective sensations into usable numbers like yield stress and storage modulus.
And the results speak for themselves.
Data-driven decision making reduces the number of prototypes and helps to accelerate the speed to market.
And we move from a process that asks, does this feel right to me as an individual formulated, formulator to something that is scalable and we can answer the question, does this scientifically match what the consumer wants to feel?
So let's go ahead and.
Take a peek into Tate and Lyle's approach.
So first we have our formulations library.
This is.
Our historical data to where we don't have to start from scratch on each project.
We're able to leverage information that we already have about many chassis and, and many measurements involving those chassis, so we're able to start with something, stable and compatible.
From that, we take a look at design of experiment, which I'm sure many of you are familiar with.
And we use this as the framework to guide our experiments and data collection as.
And so, it doesn't really matter whether you're looking for, changing one factor at a time and measuring one factor at a time, or changing multiple factors and measuring multiple things at a time.
DOE really provides that framework.
From there, we go and take a look at our results and performance database.
And so, this is kind of like our catalog of all past resort, results that will help us to figure out, how to get from where we are texture-wise to where we want to be.
So, finally, we use high-dimensional performance mapping.
And so this uses techniques like PCA and like multiple-factor analysis, along with other techniques and different types of modeling and regression.
And this allows us to take our entire data set and kind of visualize that in 2D or 3D space, and it also helps to reveal hidden correlations and effectively provides a GPS for moving around the texture space.
So before we get into a couple of case studies, let's take a little bit of a closer look at some of the measurements and how they line up with the sensory experience.
OK.
So here, we have different phases of applying the product to the skin as as measurements that line up to each of those different phases.
For the initial phases of, product usage like pickup, we use texture profile analysis or TPA.
And so you can think of this kind of like as a finger dip test of what does the product feel like?
What's your first impression right when you dip your finger into the bottle?
And so we can quantify things like firmness and cohesiveness and stringiness.
And this really tells us if the consumer is gonna perceive the product as a rich, solid cream, or if it's gonna be something lighter weight, a nice airy gel.
So next, we take a look at rheology, and this is more for the application and spreading phases of using the skincare product.
And so by measuring viscosity and viscoelasticity under different shear rates and different conditions, we can predict how the product.
Thins out and breaks down and spreads on the skin.
All right.
For the final stages of application, which are really more like the rub-in and afterfeel, once you've gotten past some of that absorption, we tend to look at tribology as a good measurement method, which tends to measure the friction and lubrication between surfaces.
So, this directly correlates to the afterfeel, once the product begins to absorb and helps us to answer questions like, Does it leave a velvety smooth finish, or is it more tacky and draggy and something that we need to think about changing?
So tribology really helps to quantify those specific residual skin sensations.
OK, so finally, at the end of this process, we validate everything with sensory evaluation.
So, machines are precise, but it's the human experience that we want to build up, like it can measure all across the board, all different ways, but how does it really feel to a person?
So, the trained sensory panels really serve as the ultimate reality check on this method, and that helps us to make sure that the firmness that is measured by something like the TPA or the slit measured by Tribology really does translate into the premium sensory experience for the user.
All right.
Let's take a look at the first of our two case studies.
To consider a case study, and prove this methodology, we looked at creating a lightweight daily moisturizing lotion, and the goal here was specific, and it's to replace the synthetic thickener, but the real story is how we did it.
So we wanted to prove that using our data-driven approach, that we could achieve a sensory match without the heavy lifting of iterative sensory panels during the development phase.
So the whole point here was to leave out the sensory until the very end and then finally use that as a validation step.
So before even starting any samples, we took a look at our formulations library and we identified a promising chassis.
We reviewed that with our performance database and made sure to be able to select specific hydrocolloids able to mimic the properties that we're looking for.
OK.
So taking a look at some of the graphs on the screen here, you can probably see the, the viscosity flow curves at the left.
And you're probably familiar with viscosity, where if you measure viscosity at different mixing speeds, you can make a curve like this that tells you how quickly a product thins out, with faster mixing or faster spreading on the skin.
So that's what the curves on the left are, and because we didn't start from scat, from scratch, we were able to quickly identify and fine-tune the ingredient concentrations, to match the sheer thinning behavior that we wanted to see, and that's why you see the lines practically overlapping each other, and matching up there on the left.
So then let's take a look at the texture profile in the middle.
For that part of it, we needed to match the bulk mechanical properties and specifically the firmness and cohesion parts.
So, because our database already correlates those metrics to sensory attributes, we were able to model the texture mathematically and we adjusted the formulation until our TPA numbers matched the benchmark profile.
And so this also goes to ensure that the product not just matches the numbers, but really does have that bouncy character in the jar that you're looking for.
Again, the critical takeaway is up to this point, we hadn't used sensory panels at all.
We didn't spend weeks running panels to describe intermediate prototypes, and we were able to trust our high dimensional performance mapping, that it was going to be accurate, that if the reality and the TPA matched, then the field would match.
And so to validate this, we did finally bring in some humans for the 3rd picture on the right that you see.
And this is a sensory panel discrimination triangle test.
We gave each panelist, 3 little samples on their arm, where 2 are the same and one is different.
We asked them to pick out which one is different.
The results were not statistically significant, and so what this means is that the panel could not detect a difference.
And this proves that we can successfully replace synthetics and achieve a commercial match purely through the data-driven process and reserve the sensory panel only for the final confirmations.
And so this approach really does reduce the development time and cost.
I think we're ready to take a look at the 2nd case study now.
OK.
The second case study is all about formulating a rich protective night cream, and the consumer expectation here is quite specific.
So they want a product that feels substantial in the jar and also provides a comforting protective sensation on the skin.
And normally this is used.
Normally, this texture is achieved by using something like cross-link polyacrylates, but we wanted to replace that synthetic ingredient.
And so in this case, we focused our instrumental analysis on two critical values here, most specifically the yield stress and storage modulus.
So the yield stress, or more broadly the yield behavior because it's not always a single point, it represents the force required to make the cream flow or begin flowing, and for that, we want a high yield stress, and that provides the initial resistance when the consumer dips their finger in the jar, and it's a sensory cue that they associate with potency and luxury.
So, at the same time, we looked at the storage modulus in the linear viscoelastic region, and that measures the internal elastic strength of the network.
And so, many naturally derived thickeners fail here.
They might be viscous, but they lack elasticity.
They lack, solid giving texture that can build body and structure.
So by selecting a specific Tate and Lyle texturizer with high water binding capacity, we were able to match the high G prime of the synthetic control almost perfectly.
So at the end of the day, a sensory panel confirmed what the data predicted, and the prototype scored very similarly to the synthetic benchmark on firmness and integrity of shape.
We were able to successfully replicate the protective substantive afterfield that consumers were looking for.
And it provides the high structure that doesn't require synthetic polymers.
All right.
And now, taking a look at some final thoughts here.
I think the takeaway is clear.
It's, it's time to say goodbye to synthetics and you don't have to navigate that transition alone.
So, by partnering with Tate and Lyle, you can ensure that you're starting with the right approach.
And as we've demonstrated, our data-driven methodology, simplifies the reformulation process, and we can help you drastically cut down on development time, minimize iterative formulation rounds.
And reduce your development costs so that you can stop guessing and start engineering your textures.
So, equally importantly is the ability to rely on naturally derived ingredients.
We've proven that nature-based texturizers, when characterized correctly, can deliver the precise texture and attributes that your consumers expect, and you can meet the market demand for clean labels without compromising on performance.
All right.
So let us bring this expertise to your bench.
And we're ready to help you replace synthetic thickeners and launch your next generation of skincare products with confidence.
Thank you.
And I think we're ready to move into Q&A now.
Yes, thank you so much for those insightful presentations.
Once again, this is Sabina from Personal Care Insights, and I'll now take you into the Q&A session with our experts.
Some great questions have already been submitted, so we can get started.
Our first question is, how is the growing focus on texture influencing the way brands position products in the clean label space?
And Tom, I will send this one over to you.
All right, that's a, that's a great question.
As we showed in the Enova portion of today's presentation, over 20% of consumers globally say that texture is, is certainly one of the key features they're looking for, in beauty and personal care products.
Some of the ways that companies are talking about clean label, approaches like natural and even organic have become kind of like the point of entry.
Products, they, they become parity claims, so companies are going to have to talk about more specifics when it comes to texture.
We saw that a little bit with the night cream product we, we talked about that's using certain adjectives to talk about.
How it goes on, things like rich and velvety.
Consumers are looking for an indication that these products go onto the skin nicely, that they absorb into the skin quickly.
So you may see a situation where companies are making more direct claims about how fast a product absorbs, how completely it absorbs.
As, as as indicating which ingredients, which clean label ingredients may contribute to that.
So I think that that's probably what we're going to be seeing there, the branding may be moving into, a situation where you're talking more about, , those performance characteristics versus some of the basic clean label claims that we covered earlier today.
OK.
And now, I will take us into our second question, which is how do natural thickeners perform under different processing conditions?
And Jacob, this one will go to you.
Sure.
So, hydrocolloids can be used over quite a broad range of conditions that are common in, processing for skincare products.
They can be used over a very wide range of pHs, some as wide as from pH 2 up to 12 for things like xanthan gum or dilutin.
Jallon has a slightly smaller range, maybe like pH 3, 3.5 up to about 10.
So for pH, very broad range.
As far as heat goes, they do benefit from a little bit of heat.
Many of these products already include a heat phase, for forming the emulsion.
And so, these ingredients can be brought in and benefit from that part of the process as.
Some hydrocollooids like gel and even benefit from a little bit of extra heat.
And proper mixing is really incredibly important here to, distribute, make sure that hydration is complete.
But I would say that they're, easily applicable to a wide range of skincare products and cover, they fit with a broad range of processing conditions.
Nice.
And I have another question for you, Jacob.
Are natural thickeners compatible with existing emulsifiers, surfactants, and active ingredients in the formulation?
The broad answer is yes.
And a little bit more specifically, I would say stick to ionic and non-ionic systems.
You also wanna watch out for different salt levels and electrolyte levels, because some hydrocolloids.
Can get along with very broad ranges of salts and electrolytes.
Again, things like xanthan and dilutan gum, but other hydrocolloids, whether it's the carrageenans or gins actually use certain ions or certain electrolytes.
At specific concentrations to achieve the texture and and effect that you're looking for.
So, anionic, non-ionic systems covers the vast majority of skincare products.
And besides that, I would say watch out for your, your electrolytes and salt balances.
OK.
And we have one last question to close out.
Can the method be used for different formats, for example, thick creams, lotion, and serums?
And Jacob, once again, this is for you.
OK.
Thank you, Sabine.
Yes.
I would say this also covers a wide range of skincare formats, but mostly along the lines of things like serums, lotions, and creams.
And the reason being is that we need to be able to compare these things and measure them in order to find our way around what we want.
And so, the serums, lotions and creams can all be measured in very similar ways, and so we're able to make good comparisons between them.
But if you had something like an under-eye gel or an eye mask or something, that's, that's a completely different product with a completely different, texture profile, as as consumer expectations.
So, what we're talking about today is mostly for serums, lotions, creams, bottle and jar type products, and not solid products.
All right, and unfortunately, that is all that we have time for today, but you can stay up to date with all the biggest industry developments by subscribing to Personal Care Insights' free newsletter service.
I'd like to thank today's speakers for sharing their valuable insights and all of our viewers around the world for joining us.
Associate Principal Scientist, Tate & Lyle
Editor, CNS Media
VP of Strategic Insights, Innova Market Insights
Jacob Rocker
Associate Principal Scientist, Tate & Lyle
Sabine Waldeck
Editor, CNS Media
Tom Vierhile
VP of Strategic Insights, Innova Market Insights
