Sky-rocketing gender-inclusive cosmetics

Jul 2022

The gender-inclusive cosmetics claims witnessed a positive performance, showing an average annual growth of +266% (Global, CAGR 2017-2021). Face and body cosmetics is the top category, used in 74% of new gender-inclusive cosmetic launches in 2021 (Global, 2021). The face foundation subcategory is growing fast, with an average annual growth of +367% (Global, CAGR 2017-2021).


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Make Up for Ever HD Skin Undetectable Stay True Foundation: 1Y18 (Spain). Make Up for Ever HD Skin Undetectable Stay True Foundation in 1Y18 shade comes in a 30 ml glass pump bottle. It corrects and blurs imperfections for a result of great perfection without cracking for 24 hours. This long-lasting makeup base foundation with medium to high coverage leaves a natural semi-matte finish on the skin. The first micro skin system that fuses with the skin follows the natural movements of the face. Waterproof, sweat-resistant and does not rust. Ideal for normal, combination and oily skin. No animal ingredients. Suitable for men. Its packaging is designed with a bio-sourced cap, a 40% recycled and recyclable glass bottle. The outer packaging complies with the FSC standard.