Surging skinification
Mar 2024Skinification refers to incorporating skin care principles and practices into hair care routines. Innova Market Insights data indicates a surge in skin care mentions used for hair care product launches, with a 21% average annual growth from October 2018 to September 2023. Most of the launches were noticed in hair treatments, with this category continuing to expand with 36% average yearly growth through five years.
L'Oréal Paris Elvive Hyaluron Plus Pure 72H Purifying Shampoo (US)
- This shampoo is infused with pure known skin care molecules, salicylic and hyaluronic acids.
- It dissolves excess oil and removes buildup and impurities to refresh the scalp while nourishing the lengths.
- Instant results lasting up to 72 hours deliver fresh roots and airy, healthy-looking lengths.
Shifts in Spring Care & Trends
Mar 2024With the changing weather and seasonal transitions, the personal care product industry adapts to cater to the specific needs of this time of year. From lightweight moisturizers to combat warmer temperatures to floral-scented products that evoke the essence of spring, the trends in personal care during this season give insights into the art of self-care tailored for springtime.
Transforming Asian beauty trends
Feb 2024Over the past five years, the Asian beauty landscape has continuously transformed. Between October 2022 and September 2023, Lip Cosmetics took center stage, dominating the new product launches. Notably, long-lasting formulations claimed the top position with 71% of these launches. The market has also witnessed a rising trend in multifunctional makeup items and a surge in sustainable and clean beauty products. Formulas without animal ingredients, emphasizing plant-based alternatives and boasting free-from claims are growing fast. This signals a shift toward eco-conscious and ethical beauty choices in the Asian market.
Insights into Western beauty trends
Feb 2024Innova Market Insights data indicates a 2% growth in personal care and beauty launches in Western countries from October 2018 to September 2023. Face/Body Cosmetics had the leading share of launches, especially Face Foundations/Illuminators. The top claims were Moisturizing & Hydrating and Long-Lasting. Traceless cosmetic claims are gaining ground, especially with a 71% average annual growth in the last five years.
Exploring Skin-Gut Axis
Jan 2024As consumers seek more personalized supplements, brands consider that the skin-gut axis plays a pivotal role in the efficacy of supplements. Innova Market Insights data indicates that supplements for skin and digestive health are booming, with a 20% growth globally from October 2018 to September 2023. Most of these launches (39%) were in North America (USA and Canada).
Top ten trending ingredients
Jan 2024Consumers are becoming more interested in skin care ingredients that meet their personal needs. Functional actives, skin barrier-repairing ingredients and plant-based, natural ingredients are all on trend. Innova Market Insights names the top ten ingredients to watch out for in the next year.
Hyaluronic acid leads in skin care
Nov 2023Innova Market Insights data suggests that hyaluronic acid is the fastest-growing skin care ingredient globally. From April 2018 to March 2023, Hyaluronic Acid Hydrolysate had an 80% average annual growth. Hyaluronic acid can attract and retain moisture, helping to keep the skin hydrated and plump and reducing the appearance of fine lines and wrinkles.