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Surging skinification

Mar 2024

Skinification refers to incorporating skin care principles and practices into hair care routines. Innova Market Insights data indicates a surge in skin care mentions used for hair care product launches, with a 21% average annual growth from October 2018 to September 2023. Most of the launches were noticed in hair treatments, with this category continuing to expand with 36% average yearly growth through five years.


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L'Oréal Paris Elvive Hyaluron Plus Pure 72H Purifying Shampoo (US)

  • This shampoo is infused with pure known skin care molecules, salicylic and hyaluronic acids.
  • It dissolves excess oil and removes buildup and impurities to refresh the scalp while nourishing the lengths.
  • Instant results lasting up to 72 hours deliver fresh roots and airy, healthy-looking lengths.