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Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button

Key trends

Personal care focus

In-depth analytical report providing insight into the trends and ingredients driving innovations in the global beauty, cosmetic and personal care industry.

Skin barrier breakthroughs

Innova Market Insights data shows that consumers increasingly look for barrier-repair benefits when choosing moisturizers. From 2021 to 2025, personal care launches with microbiome-related claims grew by an average of 33% annually. While most of this activity has been in skin care, other categories, such as hair care, are rapidly stepping up innovation in this space.

The Future of Fragrance

Biodegradable beauty boosters

Unlocking Sustainable Beauty

Product innovation

A curated spotlight on emerging trends showcasing innovative products in the beauty, cosmetic and personal care markets.

Ethical beauty elevated

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights that are shaping the beauty, cosmetic and personal care industry.

Plant-based innovation trends

Innova Market Insights data indicates a 14% average growth in plant-based claims for personal care launches from 2021 to 2025. Europe accounted for the largest share of launches, with hand, bath, and shower products leading the category. Shower products dominated, while massage oils are gaining traction.