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Botanical personal care developments

Jun 2024

Innova Market Insights data indicates consumer interest in natural ingredients for personal care products continues to be impactful, with Skin Care emerging as the top category for botanical/herbal product launches. However, claims of botanical/herbal attributes are also gaining ground in the Shaving & Depilatory and Oral Care categories. Ginger and ginseng root are among the fastest-growing botanical ingredients in personal care.


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Innisfree Green Tea Plus Amino Acid Facial Cleansing Oil (US)

  • This lightweight cleansing oil infuses beauty green tea extract plus amino acid and gently cleanses without leaving the skin feeling tight after rinsing. 
  • A blend of 5 botanical oils, including green tea seed and jojoba. 
  • Dissolves makeup, sunscreen and oil-based impurities without overtripping skin. 
  • Free from paraben, phthalate, formaldehyde, mineral oil, coal tar, SLS, SLE, triclosan, gluten, synthetic colors, polyacrylamide and triethanolamine.
  • No animal-derived products. 
  • Vegan. Cruelty-free. Leaping Bunny certified.