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Summer care & trends

Jul 2024

Summer is approaching, and the personal care industry is responding with a wave of summer care products designed to meet the season's unique demands. From advanced sunscreens with broad-spectrum protection to lightweight, hydrating moisturizers in eco-friendly packaging or convenient format, this season’s NPDs are embracing practices to keep skin healthy, radiant and protected throughout the summer months. 

Pears
Cetaphil
Charlotte Tilbury
Summer Fridays
Eudora
Oriflame
Amend
Clean Reserve
Sachajuan
Missha

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Pears Soft and Fresh Bathing Bar: 98% Pure Glycerin and Mint Extracts (India)

  • This bathing bar is made for summer and is infused with 98% pure glycerin and mint. It uses pears to preserve natural beauty even in summer. Stay fresh and young. 
  • It has been tested for dermatological safety and found safe for human skin. 
  • It comes in recyclable PAP (20) packaging and has the Tidyman symbol.
  • The bathing bar comes in a 100g carton tuck flap box.
According to Innova Market Insights, brands explore cutting-edge technology with AI and the metaverse to create engaging consumer innovations. AI is transforming beauty, with 76% of consumers emphasizing the importance of makeup products tailored to their skin type. Beauty brands also include digital influences in their product development. This also aligns with nearly half of global consumers believing that new ingredients and technologies enhance the effectiveness of personal care products.
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Innova Market Insights data indicates consumer interest in natural ingredients for personal care products continues to be impactful, with Skin Care emerging as the top category for botanical/herbal product launches. However, claims of botanical/herbal attributes are also gaining ground in the Shaving & Depilatory and Oral Care categories. Ginger and ginseng root are among the fastest-growing botanical ingredients in personal care.
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Consumers are paying more attention to the beauty-from-within aspect of personal care. Innova Market Insights data indicates a 21% average annual growth in the Hair, Skin & Nail supplement launches globally from Apr 2019 to Mar 2024. Various ingredients for skin benefits are growing, such as vitamin D2, phytosterols and wheatgrass.
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According to Innova Market Insights more than half of consumers globally said that they think it is important that beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in Personal Care & Beauty from 2019 to 2023.
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Innova Market Insights data indicates that skin care launches with ethical claims have experienced a notable average annual growth rate of 20% between October 2018 and September 2023. Facial/Neck Moisturizers were the leading sub-category launches with ethical claims, while Eye treatment was the fastest growing. The top ethical claim in skin care launches was Ethical – Animal/Fish & Bird, with two-thirds of global launches. Meanwhile, Ethical – packaging claims in skin care launches are gaining traction.
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Innova Market Insights data indicates that there is a surge of personal care launches that mention skin barrier with a 27% growth from October 2018 to September 2023. 72% of these launches were in Skin Care category. Additionally, with the alignment with the skinification trend there is a steep increase in skin barrier health claims for hair care with a 47% growth in the five years. 
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