Children’s care launches

Jul 2025

Innova Market Insights data indicates a 10% average annual growth in personal care launches for children between April 2020 and March 2025. The data also shows more than half of global consumers would only use baby/children products recommended by doctors or pediatricians.

Beauty of aging

Jun 2025

Innova Market Insights data indicates +11% growth in anti-aging claims for Personal Care launches from 2020 to 2024. Skin Care is dominating the anti-aging space, but Body Care is picking up the pace.

Anti-pollution solutions

May 2025

Innova Market Insights data indicates a 4% compound annual growth in personal care launches with anti-pollution claims from 2020 to 2024, with Europe accounting for half of these launches. Ethical claims such as microplastic-free are growing as consumers are interested in knowing more about the circularity in packaging and production.

Collagen innovation

Mar 2025

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.