Botanical & Herbal Personal Care innovation
Sep 2021
INNOVA MARKET INSIGHTS COMMENTARY
The use of a botanical/herbal claims in personal care launches is increasing globally, featuring a 16% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a botanical/herbal claim was skin care (34%). In 2020, citric... More 
TOP 3 SUB-CATEGORIES
- Facial Treatments
- Facial/Neck - Moisturizers
- Shampoo
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+16%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Citric Acid
Citric Acid
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+16% (2020 vs 2019)
TOP COMPANY
Unilever
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Citric Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+16% (2020 vs 2019)
TOP COMPANY
Unilever
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Citric Acid
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Plant-Based Personal Care innovation
Aug 2021
The use of a plant-based claims in personal care launches is increasing globally, with a 51% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a plant-based claim was hand, bath & shower (36%). In 2020, citric acid was the leading ingredient among global personal care launches tracked with a plant-based claim. The top positionings of global personal care launches tracked with a plant-based claim in 2020 were botanical/herbal (64%), moisturizing & hydrating (63%), and ethical - animal/fish & bird (51%).
