No animal ingredients innovation
Jan 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of no animal ingredients claims in personal care launches is increasing globally, featuring a +20% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with a no animal ingredients claim is skin care (32%). In 2021,... More 
TOP 3 SUB-CATEGORIES
- Facial/Neck - Moisturizers
- Facial Treatments
- Shampoo
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+20%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+20% (2020 vs 2021)
TOP COMPANY
The Body Shop
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+20% (2020 vs 2021)
TOP COMPANY
The Body Shop
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Aging-Well Claims innovation
Dec 2021
The use of aging-well claims in personal care launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with an aging-well claim is skin care (84%). In 2020, glycerol is the leading ingredient among global personal care launches tracked with an aging-well claim. The top positionings of global personal care launches tracked with an aging-well claim in 2020 are anti-aging (76%), reduces fine lines/wrinkles (39%), and firming (32%).
Aromatherapy innovation
Nov 2021
The use of aromatherapy claims in personal care launches is increasing globally, featuring a +40% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with an aromatherapy claim is Hand, Bath & Shower (39%). In 2020, lavender is the leading fragrance among global personal care launches tracked with an aromatherapy claim. The top positionings of global personal care launches tracked with a moisturizing & hydrating claim in 2020 are moisturizing & hydrating (47%), ethical – animal/fish & bird (25%), and no animal tested (21%).
Moisturizing & hydrating innovation
Oct 2021
The use of a moisturizing & hydrating claims in personal care launches is increasing globally, featuring a 15% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category of global personal care launches tracked with a moisturizing & hydrating claim is skin care (36%). In 2020, glycerol is the leading ingredient among global personal care launches tracked with a moisturizing & hydrating claim. The top positionings of global personal care launches tracked with a moisturizing & hydrating claim in 2020 are ethical - animal/fish & bird (25%), no animal tested (19%), and dermatologically tested (19%).
