Top positionings in skin bio-active ingredients innovation
Dec 2023
ABSTRACT
The use of bio-active ingredients for skin health benefits in skin care launches is increasing globally, featuring a +1% compound annual growth rate when comparing July 2018 to June 2019 and July 2022 to June 2023 launches. In the last year, nearly half (46%) of global skin care launches tracked... More 
TOP 3 SUB-CATEGORIES
- Facial/Neck - Moisturizers
- Facial Treatments
- Facial/Neck Cleansers
TRENDING
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+1%
2023 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1% (2023 vs 2018)
TOP COMPANY
L’oreal
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
+1% (2023 vs 2018)
TOP COMPANY
L’oreal
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Innova data shows that cosmetic launches with Botanical/Herbal claims are increasing globally, featuring a 34% average annual growth from Apr 2018 to Mar 2023. The top subcategory of global cosmetic launches with Botanical/Herbal claims was Lipsticks (38%), and Sunflower (54%) was the leading plant ingredient from Apr 2022 to Mar 2023.
Personal care launches with anti-aging claims increased globally, featuring a 6% year-over-year growth when comparing the period between April 2021 and March 2023. Skin Care (64%) was the leading category featuring aging well claims. The top positionings used along the anti-aging claims were Moisturizing and Hydrating (65%), Reducing Fine Lines/Wrinkles (59%) and Brightening/Illuminating (45%).
Oral care formulations innovation
Sep 2023
Oral care launches have been increasing globally, featuring a +33% year-over-year growth when comparing April 2021 to March 2022 and April 2022 to March 2023 launches. In April 2022 to March 2023, the top subcategory of global oral care launches was Toothpaste (72%). In April 2022 to March 2023, Saccharin (61%) was the leading ingredient among global oral care tracked. The top selected positionings of global personal care launches tracked with oral care in April 2022 to March 2023 are Long Lasting (30%), Anti-Bacterial (30%) and No Animal Ingredients (14%).
