Vegan claims innovation
Jun 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of vegan claims in personal care launches is increasing globally, featuring a +36% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a vegan claim is Skin Care (31%). In 2021, Glycerol is the leading... More 
TOP 3 SUB-CATEGORIES
- Facial/Neck
- Facial Treatments
- Body Lotions/Moisturizers/Oils
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+36%
2020 VS 2021
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+36% (2020 vs 2021)
TOP COMPANY
The Body Shop
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+36% (2020 vs 2021)
TOP COMPANY
The Body Shop
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
The use of GMO-Free claims in personal care launches is increasing globally, featuring a +23% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a GMO-Free claim is Skin Care (31%). In 2021, Glycerol is the leading ingredient in global personal care launches tracked with a GMO-Free claim. The top positionings of global personal care launches tracked with a GMO-Free claim in 2021 are Ethical - Animal/Fish & Bird (91%), No Animal Tested (78%), and No Animal Ingredients (73%).
Allergy-tested innovation
Apr 2022
The use of allergy tested claims in personal care launches is increasing globally, featuring a +24% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with allergy tested claims is Skin Care (72%). In 2021, Glycerol is the leading ingredient among global personal care launches tracked with allergy tested claims. The top positionings of global personal care launches tracked with allergy tested claims in 2021 are Dermatologically Tested (72%), Moisturizing & Hydrating (70%) and Paraben Free (54%).
Cosmetic colorants innovation
Mar 2022
The use of cosmetic colorants in personal care and beauty launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2021 and 2020 launches. In 2021, the top category of global personal care and beauty launches tracked with cosmetic colorants is Lip Cosmetics (27%). In 2021, titanium dioxide (67%), iron oxide red (63%), and iron oxide black (59%) are the leading ingredients among global personal care and beauty launches tracked with cosmetic colorants. The top positioning of global personal care and beauty launches tracked with cosmetic colorants in 2021 is Long Lasting (50%).
