Innova Market Insights data indicates a 4% compound annual growth in personal care launches with anti-pollution claims from 2020 to 2024, with Europe accounting for half of these launches. Ethical claims such as microplastic-free are growing as consumers are interested in knowing more about the circularity in packaging and production.

Innova Market Insights data shows a 6% increase in global antiperspirant launches from 2020 to 2024. While consumers prefer spray antiperspirants, roll-on launches are also on the rise. Additionally, there is a growing emphasis on microplastic-related claims in NPD.

Innova Market Insights’ data indicates a 13 % compound annual growth in personal care launches with collagen support between October 2019 and September 2024, with Europe leading the launches. Nearly one-third of launches were facial/neck moisturizers, while shower products were gaining ground. In addition, 65% of launches with collagen support also contain an anti-aging claim.  

Innova Market Insights data indicates 22% growth for ethical packaging launches for personal care globally from October 2019 to September 2024. Data also shows consumers increasing their purchases of environmentally-friendly packaging.  

Innova Market Insights data indicates a 5% global increase in women’s care product launches from July 2022 to June 2024, with Asia leading the launches. Ethical packaging was the top claim, while "allergy tested" products saw the fastest rise in new product development. 

Innova Market Insights reports that nearly 1 in 3 consumers seek repair claims for skin. Microbiome claims for facial masks and treatments surge with +43% CAGR (July 2019 to June 2024). Glycerol remains a top ingredient. Facial treatments in standing pouch packaging are on the rise, with 36% already using three or four side sealed pouches.

Innova Market Insights reports a 27% annual growth in ethical packaging claims for personal care launches (April 2019 to March 2024). Hair Care comprised 23% of launches, with 27% using bottle packaging.

Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.