Vegan claims innovation

Jun 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of vegan claims in personal care launches is increasing globally, featuring a +36% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a vegan claim is Skin Care (31%). In 2021, Glycerol is the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck
  2. Facial Treatments
  3. Body Lotions/Moisturizers/Oils
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+36% (2020 vs 2021)

TOP COMPANY
The Body Shop

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of GMO-Free claims in personal care launches is increasing globally, featuring a +23% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a GMO-Free claim is Skin Care (31%). In 2021, Glycerol is the leading ingredient in global personal care launches tracked with a GMO-Free claim. The top positionings of global personal care launches tracked with a GMO-Free claim in 2021 are Ethical - Animal/Fish & Bird (91%), No Animal Tested (78%), and No Animal Ingredients (73%).
The use of allergy tested claims in personal care launches is increasing globally, featuring a +24% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with allergy tested claims is Skin Care (72%). In 2021, Glycerol is the leading ingredient among global personal care launches tracked with allergy tested claims. The top positionings of global personal care launches tracked with allergy tested claims in 2021 are Dermatologically Tested (72%), Moisturizing & Hydrating (70%) and Paraben Free (54%).
The use of cosmetic colorants in personal care and beauty launches is decreasing globally, featuring a -4% year-over-year decline when comparing 2021 and 2020 launches. In 2021, the top category of global personal care and beauty launches tracked with cosmetic colorants is Lip Cosmetics (27%). In 2021, titanium dioxide (67%), iron oxide red (63%), and iron oxide black (59%) are the leading ingredients among global personal care and beauty launches tracked with cosmetic colorants. The top positioning of global personal care and beauty launches tracked with cosmetic colorants in 2021 is Long Lasting (50%).
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