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Eco-friendly solutions innovation

Apr 2024
ABSTRACT
Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shower Products
  2. Facial/Neck - Moisturizers
  3. Shampoo
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+9% (2023 vs 2021)

TOP COMPANY
L’oreal

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2023 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body CosmeticsInnova Market Insights data indicates that anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
Innova Market Insights data suggests that cosmetic colorants are rising globally, growing at +7% yearly from July 2021 to June 2023. Face/Body Cosmetics took the lead (39%) in launches featuring these colorants from July 2022 to June 2023. Titanium Dioxide was the star ingredient (92%) during this period.
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