Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Men’s personal care trends
Feb 2026
According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.
Microbiome in focus
Jan 2026
Innova Market Insights data indicates a rapid rise in microbiome claims for Personal Care launches globally, with a 33% annual increase from October 2020 to September 2025. Of these launches, 60% were in Europe. Skin Care was the leading category, but there has been an increase in microbiome claims for other products, such as Shaving and Depilatory products, as well as Hair Treatments.
Home care champions
Dec 2025
Innova Market Insights data indicates a 16% year-over-year growth in household product launches between October 2023 and September 2025. Europe was the leading region, accounting for one-third of global launches. Air fresheners were the top category, while cotton bud launches are growing rapidly.
Trends in collagen peptides & beauty
Oct 2025
Innova Market Insights data shows that consumers trust collagen, with half globally picking it as the most effective anti-aging ingredient. Data reveals that Personal Care launches with collagen ingredients are gaining ground and have increased by 15% from July 2020 to June 2025. One in two launches with collagen were in Asia, making it the largest share of NPD.
