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Waterless product innovation

Aug 2022
ABSTRACT
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%). In 2021, glycerol, sodium... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shampoo
  2. Conditioner
  3. Shampoo & Conditioner (2 in 1)
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+157% (2020 vs 2021)

TOP COMPANY
L'Occitane

TOP CATEGORY
Hair Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

The use of bio-active ingredients for skin health benefits in skin care launches is increasing globally, featuring a +1% compound annual growth rate when comparing July 2018 to June 2019 and July 2022 to June 2023 launches. In the last year, nearly half (46%) of global skin care launches tracked with bio-active ingredients for skin health were Facial/Neck – Moisturizers. During the same period, the top positionings of global skin care launches tracked with bio-active ingredients were Brightening/Illuminating (48%), Anti-aging (48%), and Reduces fine lines/Wrinkles (30%).
Innova data shows that cosmetic launches with Botanical/Herbal claims are increasing globally, featuring a 34% average annual growth from Apr 2018 to Mar 2023. The top subcategory of global cosmetic launches with Botanical/Herbal claims was Lipsticks (38%), and Sunflower (54%) was the leading plant ingredient from Apr 2022 to Mar 2023.
Personal care launches with anti-aging claims increased globally, featuring a 6% year-over-year growth when comparing the period between April 2021 and March 2023. Skin Care (64%) was the leading category featuring aging well claims. The top positionings used along the anti-aging claims were Moisturizing and Hydrating (65%), Reducing Fine Lines/Wrinkles (59%) and Brightening/Illuminating (45%).
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