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Waterless product innovation

Aug 2022
ABSTRACT
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%). In 2021, glycerol, sodium... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shampoo
  2. Conditioner
  3. Shampoo & Conditioner (2 in 1)
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+157% (2020 vs 2021)

TOP COMPANY
L'Occitane

TOP CATEGORY
Hair Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

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Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
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