Ashland promotional graphic showing a woman stretching an effisin em natural band with “who is empowered by nature?”

Alexandra Branscombe

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About the author

Alexandra Branscombe was the editor of Personal Care Insights. Covering a range of topics in the personal care field, Alexandra’s background in science writing and fact checking spurs her interest in cosmetic R&D, ingredient efficacy, product sustainability and technological developments in the industry. 

Alexandra holds an MA in communication from the University of Colorado Boulder, US, and two BS degrees in life science communication and conservation biology from the University of Wisconsin, US. She has worked previously as a science communicator for Earth science institutions primarily covering climate and weather research.

Alexandra Branscombe's articles

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January in review: AI beauty platform launches and global regulatory moves

The first month of the year saw the launch of generative AI platforms for the beauty sector, from L’Oréal’s latest tool that identifies new ingredients and formulations to a commercially available...

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Popular South Asian ingredient fenugreek shows skin care potential in lab tests

Fenugreek, a common ingredient in South Asian and North African cuisine, has been identified for its active compound potential and is a promising candidate as a skin care ingredient, according to new...

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Ingredient supplier innovations: Brenntag and Kao Chemicals expand US distribution, BASF launches encapsulated...

Global chemicals distributor Brenntag and chemical developer Kao Chemicals Europe announced they are expanding their existing US distribution agreement, saying it will enhance customer access to...

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Women’s care steers toward reducing stigma and personalizing the reproductive health journey

Getting personal is nothing new in women’s care trends, but today, this has a little more meaning as brands are witnessing a rise in demand for personalized care that can accompany women’s journeys...

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The Ordinary democratizes skin care science, launches growth factor serum

In tandem with the launch of its growth factor serum, The Ordinary has started a skin care science accessibility campaign that aims to demystify common ingredients and safety myths surrounding...

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Researchers find misinformation about acne drug in popular TikTok videos

Researchers from George Washington University (GW), US, have found TikTok videos about the hormonal acne drug spironolactone could be a useful tool for information but can also spread misinformation...

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ECHA adds cosmetic chemical to substances of concern list

The EU Chemicals Agency (ECHA) has added five hazardous chemicals to a list of substances of concern, including octamethyltrisiloxane, a chemical found in cosmetics formulations and cleaning...

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L’Oréal and IBM announce generative AI model for cosmetic formulations

L’Oréal is partnering with IBM to develop a custom generative AI model that will be used to speed up cosmetic formulation processes, adding to the growing number of generative AI applications in the...

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