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Hyaluronic acid leads in skin care

Nov 2023

Innova Market Insights data suggests that hyaluronic acid is the fastest-growing skin care ingredient globally. From April 2018 to March 2023, Hyaluronic Acid Hydrolysate had an 80% average annual growth. Hyaluronic acid can attract and retain moisture, helping to keep the skin hydrated and plump and reducing the appearance of fine lines and wrinkles.

Eximia
Garnier
Lirene
L’Oréal Paris
Chronos Aqua
Dr.Jart+
Bioaqua
Dr.Alva
Biobalance
Laguna Herbals

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Eximia Hyalu Absolut C-10 Day Cream (Argentina)

  • This day cream contains a high dose of stabilized vitamin C, 4D hyaluronic acid, ethyl ascorbic acid, organic silicon and bisabolol. 
  • It delays the most common signs of aging, such as loss of elasticity, spots, dull tone and expression lines.
  • It moisturizes, fills, revitalizes and illuminates. 
  • It combines an enhanced association of four types of hyaluronic acid. 
  • Its texture is light and adapts to all skin types.
Summer is approaching, and the personal care industry is responding with a wave of summer care products designed to meet the season's unique demands. From advanced sunscreens with broad-spectrum protection to lightweight, hydrating moisturizers in eco-friendly packaging or convenient format, this season’s NPDs are embracing practices to keep skin healthy, radiant and protected throughout the summer months. 
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According to Innova Market Insights, brands explore cutting-edge technology with AI and the metaverse to create engaging consumer innovations. AI is transforming beauty, with 76% of consumers emphasizing the importance of makeup products tailored to their skin type. Beauty brands also include digital influences in their product development. This also aligns with nearly half of global consumers believing that new ingredients and technologies enhance the effectiveness of personal care products.
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Innova Market Insights data indicates consumer interest in natural ingredients for personal care products continues to be impactful, with Skin Care emerging as the top category for botanical/herbal product launches. However, claims of botanical/herbal attributes are also gaining ground in the Shaving & Depilatory and Oral Care categories. Ginger and ginseng root are among the fastest-growing botanical ingredients in personal care.
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Consumers are paying more attention to the beauty-from-within aspect of personal care. Innova Market Insights data indicates a 21% average annual growth in the Hair, Skin & Nail supplement launches globally from Apr 2019 to Mar 2024. Various ingredients for skin benefits are growing, such as vitamin D2, phytosterols and wheatgrass.
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According to Innova Market Insights more than half of consumers globally said that they think it is important that beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in Personal Care & Beauty from 2019 to 2023.
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Innova Market Insights data indicates that skin care launches with ethical claims have experienced a notable average annual growth rate of 20% between October 2018 and September 2023. Facial/Neck Moisturizers were the leading sub-category launches with ethical claims, while Eye treatment was the fastest growing. The top ethical claim in skin care launches was Ethical – Animal/Fish & Bird, with two-thirds of global launches. Meanwhile, Ethical – packaging claims in skin care launches are gaining traction.
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