NPD in action: Pre/Probiotics claims

Aug 2021

Microbiome personal care products are gaining momentum as they respond to consumers' demands for safety, naturality and effectiveness. Personal care products that feature a prebiotic and/or probiotic claim have witnessed an average annual growth of 73 percent these past five years (Global, CAGR 2016-2020).


L'Oréal Paris Anti-Wrinkle Plus Extra Firmness Perfume Free Moisturizing Care (Germany). This cream with probiotic extracts from natural origin, pro ceramide, active ingredients from biotechnology provides an anti-wrinkle and extra firmness. Free from fragrance and alcohol. Suitable for sensitive skin. FSC certified.