Insights into Western beauty trends

Feb 2024

Innova Market Insights data indicates a 2% growth in personal care and beauty launches in Western countries from October 2018 to September 2023. Face/Body Cosmetics had the leading share of launches, especially Face Foundations/Illuminators. The top claims were Moisturizing & Hydrating and Long-Lasting. Traceless cosmetic claims are gaining ground, especially with a 71% average annual growth in the last five years.


La Prairie Platinum Rare Rejuvenation Protocol (France)

  • This serum is enriched with the exclusive platinum multi-peptide complex, a combination of powerful peptides fused by the power of platinum. 
  • It is formulated with the exclusive cellular complex and cell signaling molecules to restore the skin. It visibly rejuvenates the skin, helping to repair age-related loss and damage.