Biotin-based supplements lead beauty-from-within launches
Mar 2023Supplements with skin health claims have had an annual growth of 31% (Global, CAGR 2018 to 2022). Capsules (27%) lead the product launches, but most innovations are in gummy format, with an annual growth of 64% (Global, CAGR 2018 to 2022). Biotin is the top ingredient for these supplements targeting beauty purposes (35%).
What's Up Beauty Dietary Supplement: Strawberry Flavor (India)
- Beauty dietary supplement to support hair, skin and nail health.
- Contains biotin, protects the skin and strengthens our hair and nails.
- Contains zinc, making hair thicker and reducing troublesome skin issues like acne.
- Contains folic acid, responsible for healthy cell growth, making hair and nails grow faster.
- Contains aloe vera, deeply nourishes the skin and makes hair lustrous.
- Contains grape seed extract, improves collagen levels and helps reduces signs of aging by making the skin firmer.
- Contains sea buckthorn, hydrates the skin protecting it from UV rays and replenishes hair and nails.
- Gluten-free. Suitable for vegans. No added preservatives or artificial colors. FSSAI approved. 100% vegetarian.
- Comes in 30 strawberry-flavored gummies held in a cardboard tub.
Summer care & trends
Jul 2024Summer is approaching, and the personal care industry is responding with a wave of summer care products designed to meet the season's unique demands. From advanced sunscreens with broad-spectrum protection to lightweight, hydrating moisturizers in eco-friendly packaging or convenient format, this season’s NPDs are embracing practices to keep skin healthy, radiant and protected throughout the summer months.
Beauty AI and tech innovations
Jul 2024According to Innova Market Insights, brands explore cutting-edge technology with AI and the metaverse to create engaging consumer innovations. AI is transforming beauty, with 76% of consumers emphasizing the importance of makeup products tailored to their skin type. Beauty brands also include digital influences in their product development. This also aligns with nearly half of global consumers believing that new ingredients and technologies enhance the effectiveness of personal care products.
Botanical personal care developments
Jun 2024Innova Market Insights data indicates consumer interest in natural ingredients for personal care products continues to be impactful, with Skin Care emerging as the top category for botanical/herbal product launches. However, claims of botanical/herbal attributes are also gaining ground in the Shaving & Depilatory and Oral Care categories. Ginger and ginseng root are among the fastest-growing botanical ingredients in personal care.
Consumers are paying more attention to the beauty-from-within aspect of personal care. Innova Market Insights data indicates a 21% average annual growth in the Hair, Skin & Nail supplement launches globally from Apr 2019 to Mar 2024. Various ingredients for skin benefits are growing, such as vitamin D2, phytosterols and wheatgrass.
Gender neutral personal care
May 2024According to Innova Market Insights more than half of consumers globally said that they think it is important that beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in Personal Care & Beauty from 2019 to 2023.
Sustainable skin care
May 2024Innova Market Insights data indicates that skin care launches with ethical claims have experienced a notable average annual growth rate of 20% between October 2018 and September 2023. Facial/Neck Moisturizers were the leading sub-category launches with ethical claims, while Eye treatment was the fastest growing. The top ethical claim in skin care launches was Ethical – Animal/Fish & Bird, with two-thirds of global launches. Meanwhile, Ethical – packaging claims in skin care launches are gaining traction.