Europe leads in bio-based NPD

Jan 2023

Personal care products are noticeably utilizing more bio-based ingredients than before. In 2022, the product categories that had the most natural and organic product launches were facial and neck moisturizers (15%), facial treatments (10%) and shower products (10%). More than half of these products were launched in Europe (54%), while North America (20%) and Asia (16%) also played an essential role in launching these types of products.


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Waken Spearmint Fluoride Zero Percent Alcohol Mouthwash (Malaysia). Waken Spearmint Fluoride Zero Percent Alcohol Mouthwash comes in a  500 ml plastic HDPE (2) bottle. It helps to protect against cavities kind to teeth and gums. It is gentle and effective. This mouthwash with fluoride blended with natural spearmint extract provides a fresh and mild experience. It provides fresh breath. Zero alcohol. 100% natural flavors. Sustainable packaging. Carbon neutral. Take care of the lovely smile. Don’t just clean. Care. Green dot certified. Plant-based plastic label. Recycled plastic bottle.