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Soap bars drive eco-friendly solutions

Jun 2022

The COVID-19 pandemic has emphasized the importance of sanitation, with many industry players tapping into heightened demand for hygiene products with eco-friendly options for sustainability-conscious consumers. Within personal care, more soap bars are launched to reduce plastic packaging, moving from the typical hand soap bars into categories like shampoo, body soap and deodorant bars.

Garnier Fructis
Nature Box
Attitude
Intuitiv
Wow
Nivea
Oriflame
Love Bar
Clarins
Foamie

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Garnier Fructis Hair Food Watermelon Revitalizing 2 in 1 Clean Plus Care Shampoo Bar Normal Hair (Mexico). Garnier Fructis Hair Food Watermelon Revitalizing 2 in 1 Clean Plus Care Shampoo Bar Normal Hair cleanses and moisturizes the hair without weighing it down. It comes in a 60 g carton folded box. This shampoo bar is infused with 94% ingredients of plant origin and 98% biodegradable. Dermatologically tested. Vegan formula. Cruelty-free. Free from preservatives, silicone, artificial colors or plastic waste. Ideal for normal hair. No plastic waste. FSC certified. Recyclable packaging.

Personal care for a long time has been associated with pampering benefits that can help unwind after a stressful day. Self-care has become a way to benefit mental health and manufacturers are launching products that contain calming and relaxing scents and ingredients.
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The gender-inclusive cosmetics claims witnessed a positive performance, showing an average annual growth of +266% (Global, CAGR 2017-2021). Face and body cosmetics is the top category, used in 74% of new gender-inclusive cosmetic launches in 2021 (Global, 2021). The face foundation subcategory is growing fast, with an average annual growth of +367% (Global, CAGR 2017-2021).
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The demand for natural and plant-based ingredients in personal care is increasing. Personal care products with avocado offer powerful natural benefits, where the avocado is often featured as a hero ingredient on the packaging.
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The oils category witnesses a positive performance showing an average annual growth of +52% (Global, CAGR 2017-2021). Aromatherapy is the leading claim, used in 59% of new oil launches in 2021 (Global, 2021). Mood-enhancing benefits of specific ingredients are more actively promoted within oils, highlighting calming, relaxation and stress relief claims.
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Toothpaste remained in the top subcategory in oral care, accounting for 74% of new oral care launches tracked (Global, 2021). However, new formats in the oral care category added convenience to the product, making is easy to use anytime and anywhere. Examples are toothpaste tablets, mouth sprays and foams that can be used on-the-go.
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Consumers take a more holistic approach to their well-being, it’s natural that they are taking a similar approach to their beauty and skincare. A ‘healthy glow’ is a holistic concept which can be achieved through the right balance of skin care and beauty-from-within factors.
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