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Growing inclination in industry toward botanical extracts

Aug 2023

The personal care industry is experiencing a surge of interest in botanical extracts, with a remarkable annual growth rate of +5% (Global, CAGR 2018-2022). The primary category for these extracts is Facial/Neck moisturizers, making up 18% of all launches. Prebiotics are also gaining traction in these products, with an impressive annual growth rate of 68%. Aloe vera is a popular botanical ingredient, while horehound extract is the fastest-growing, with a remarkable growth rate of +53% from 2018 to 2022. 

Klairs
Pacifica
Ahava
Sand And Sky
On The Body
Payot
Aromatherapy Associates
Grow Gorgeous
The Herbal
Almora Botanica

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Klairs Freshly Juiced Vitamin Drop (Bulgaria)

  • This innovative formula combines concentrated pure vitamin C and natural ingredients to revitalize, heal and transform your skin. 
  • With the help of Centella asiatica extract and hybrid stabilization technology, this non-irritating formula protects your skin from UV damage while improving its tone and texture.
According to Innova Market Insights more than half of consumers globally said that they think it is important that beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in Personal Care & Beauty from 2019 to 2023.
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Innova Market Insights data indicates that skin care launches with ethical claims have experienced a notable average annual growth rate of 20% between October 2018 and September 2023. Facial/Neck Moisturizers were the leading sub-category launches with ethical claims, while Eye treatment was the fastest growing. The top ethical claim in skin care launches was Ethical – Animal/Fish & Bird, with two-thirds of global launches. Meanwhile, Ethical – packaging claims in skin care launches are gaining traction.
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Innova Market Insights data indicates that there is a surge of personal care launches that mention skin barrier with a 27% growth from October 2018 to September 2023. 72% of these launches were in Skin Care category. Additionally, with the alignment with the skinification trend there is a steep increase in skin barrier health claims for hair care with a 47% growth in the five years. 
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As consumers increasingly prioritize sustainability and seek products aligned with their values, the quest for petrochemical alternatives in personal care has emerged. From plant-based and botanical extracts to bio-based surfactants, the industry is witnessing a shift toward a green chemistry approach, with ingredients that are renewable, biodegradable, and environmentally responsible.
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Skinification refers to incorporating skin care principles and practices into hair care routines. Innova Market Insights data indicates a surge in skin care mentions used for hair care product launches, with a 21% average annual growth from October 2018 to September 2023. Most of the launches were noticed in hair treatments, with this category continuing to expand with 36% average yearly growth through five years.
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With the changing weather and seasonal transitions, the personal care product industry adapts to cater to the specific needs of this time of year. From lightweight moisturizers to combat warmer temperatures to floral-scented products that evoke the essence of spring, the trends in personal care during this season give insights into the art of self-care tailored for springtime.
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