Beiersdorf invests €220M in new cosmetic products plant in Leipzig
21 Sep 2021 --- Personal care heavyweight Beiersdorf is investing €220 million (US$258 million) in a new plant, based in Leipzig, Germany, for the production of cosmetic products.
Up to 450 million cosmetic products will come off the production line each year at the new 32.000 m2 plant, in particular deodorants, hair sprays, and shaving foams for the entire European market and for export.
Depending on the market and business development, capacities could still be expanded.
“This is a unique project for Beiersdorf,” says Vincent Warnery, Beiersdorf CEO. “To build a completely new production plant for Central Europe in Germany is a great opportunity for us and – as we believe – also for the region.”
Sustainable growth
The new plant creates 200 jobs and the capacity for long-term, sustainable growth in Beiersdorf’s production network.
Up to 450 million cosmetic products will come off the production line each year at the new 32.000 m2 plant.A new logistics hub for the company is to be built in the immediate vicinity. With these projects, Beiersdorf is making its largest investment in one location worldwide for a future-proof supply chain infrastructure in the heart of Europe.
“Beiersdorf’s investment in a new plant in Leipzig is another major success for Saxony as a business location,” says Prime Minister of Saxony, Michael Kretschmer.
“The modern production center creates new attractive jobs and ensures additional value creation in the region. In conjunction with the planned logistics center, the industrial structure in the Leipzig metropolitan region will become even stronger and more diverse. I am very pleased that Beiersdorf is making its largest investment to date at a location in Saxony.”
Flexibility and automation
In building the plant, the focus is on innovation capacity and a modular, flexible design. This allows the production center to react agilely to new technologies, consumer demands and market developments in the future as well.
A high degree of automation allows for the interaction of the production steps as well as high efficiency and productivity – from the delivery of raw materials to the finished product in the high-bay warehouse.
The new building meets high environmental standards and contributes to Beiersdorf’s CARE BEYOND SKIN sustainability agenda with numerous aspects.
The plant is expected to be completely carbon neutral through the use of renewable energy. It is equipped with a photovoltaic system as well as charging points for e-cars and has the ability to recover and process heat, wastewater and ethanol.
With the new building, Beiersdorf is aiming for LEED Gold certification as part of its commitment to sustainability.
The new plant also contributes to sustainability at the product level: The new technical conditions make it possible to bring innovative, sustainable packaging solutions to the market – for example, aerosol cans made from recycled aluminum.
By Kristiana Lalou
