Garnier launches green beauty campaign as demand for eco-friendly NPD soars

04 Oct 2021 --- Garnier is introducing an educational campaign dedicated to sustainable consumption, reaffirming its commitment to green beauty. The brand seeks to reach 250 million people with information on how to live greener on the planet by 2025.

The move comes after a global survey by the company – Garnier Sustainability Research 2021 – revealed that although 81% of people want to be more sustainable, less than 6% have taken day-to-day action to protect the planet.

With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice.

“To realize the full power of its continuing journey toward greener beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to help make it truly accessible,” highlights Adrien Koskas, Garnier global president.

“We are doing that with plans to roll out products such as solid shampoo with fast rinse technology and cardboard integrated tubes. But this is just a start and we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener every day.”

Garnier’s environmental impact
According to a Life Cycle Analysis conducted on Garnier Ultra Doux shampoo, the company found that 80% of a shampoo’s life cycle carbon footprint comes from its use in the home.

Around 81% of consumers want to be more sustainable but less than 6% have taken day-to-day action. This makes it clear that empowering consumers to understand how they can take action themselves is critical, too, the company notes.

In the first step of this commitment, Garnier worked with National Geographic Explorers Rosa Vasquez and Imogen Napper. It tackles the important question, “can beauty go greener?”

“We are working with Garnier and helping bring this latest green beauty commitment to life,” says Nadine Heggie, vice president of brand partnerships at National Geographic.

“Bringing the passion and storytelling of National Geographic’s explorers to help tell Garnier’s stories, while inviting people to understand their own impact on the world and imagine new possibilities is what we aim at National Geographic CreativeWorks.”

Water use and eco-packs
The accessible, educational content will cover key sustainability topics related to beauty.

Subjects such as plastic and packaging, water usage and green sciences will be explained and practical advice shared, all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day-to-day lives.

The project will be revealed at the Expo 2020 Dubai. Other companies have also joined the green beauty bandwagon since consumers’ demands for eco-friendly beauty are proliferating.

Recently Henkel, L’Oréal, LVMH, Natura &Co and Unilever urged industry to co-develop an environmental impact assessment and scoring system for cosmetics products.

PersonalCareInsights spoke with the companies’ representatives, who explained what the move entails and how it will benefit the personal care sector.

Meanwhile, on Zero Emissions Day, September 21, more than 100 beauty and wellness brands used their influence to mobilize communities toward advocating for key climate policy from lawmakers through CodeRed4Climate.

PersonalCareInsights previously covered the green beauty trend, with a roundtable of experts from BASF, Cargill, Evolva and Givaudan Active Beauty speaking about the trend’s potential and its evolution.

By Kristiana Lalou

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