No7 day creams outperform other US brands, skin hydration study finds
09 Mar 2022 --- UK skincare company No7 is gaining popularity among US consumers as its day cream product was found to offer better hydration at a fraction of the price compared to other competitors in the region.
This is according to a skin hydration study conducted by No7 that unveiled the company outperforms its high-end competitors in the US with its popular age-defying day creams. The No7 Lift & Luminate Triple Action Day Cream, in particular, hydrates better than other top US moisturizers, the study finds.
“The study assessed the moisturization properties of No7 Day Creams versus competitor luxury day creams by corneometry – measurement of skin hydration,” Anisha Raghavan, chief marketing officer, North American No7 Beauty Company, tells PersonalCareInsights.
“The corneometer uses the principle of capacitance, measuring changes in the dielectric constant between probe and surface layers of the skin, caused by changes in the level of moisturization or hydration in those surface layers to a depth of 10-20 μm.”
“These new studies reinforce that No7 creates products that offer visible results, without the high price tag.”
Zoning in on the cream range, packaging and tech
The No7 age-defying cream range consists of Protect & Perfect Intense Advanced Day Cream SPF 30, Lift & Luminate Triple Action Day Cream SPF 30 and Restore & Renew Face & Neck Multi-Action Day Cream SPF 30.
“The products are produced using advanced technology, including the Matrixyl 3000+ peptide blend, to target key skin needs to help improve the appearance of lines and wrinkles over time.”
No7 day creams were found to hydrate better than moisturizers that cost ten times more (Credit: No7).
No7 day and night creams are now available in glass jars and lids that are fully recyclable and include 30% post-consumer recycled (PCR).
The packaging for No7’s extra product offerings – face serums, body serums and eye creams – have also been modified.
Investigating the effectiveness of the day cream
No7 age-defying day creams were shown to offer dramatically younger, healthier-looking skin in the company’s recent four-week customer study.
“Our team of scientists in the UK developed the No7 portfolio of age-defying day creams over a decade ago and our products continue to outperform the competition,” claims Atilla Cansun, global chief marketing officer at No7 Beauty Company.
This study inspired the new No7 Challenge, which encourages people to try No7 to see the visual improvements, and if they aren’t satisfied, they may return the product for a full refund.
“The No7 Challenge not only allows US citizens to see how No7 products work firsthand but also shows why the brand is popular among the British population,” adds Raghavan.
This month, the brand will expand the No7 Challenge to over 14,000 Walgreens, Target, Walmart and Ulta Beauty stores around the country through events and education.
Echoing the studies, Dr. Mike Bell, head of science research at No7 Beauty Company, adds: “The No7 anti-aging product ranges, including both serums and day creams, have undergone clinical trials to ensure they work to their full potential and provide results.”
Previously No7 collaborated with Perfect Corp to create a virtual foundation color match.
By Nicole Kerr
