Perricone MD expands popular No Makeup Skincare Collection with blurring primer moisturizer

11 Oct 2023 --- Manufacturer of skin care and wellness products Perricone MD has launched the No Makeup Instant Blur Priming Moisturizer within its bestselling No Makeup Skincare Collection.

“The No Makeup Collection is held to the same standards as skin care. Each product in this collection is rooted in a skin care first, color second mindset,” says Jennifer Trovel, CMO at Perricone MD. 

“The launch of the No Makeup Instant Blur Priming Moisturizer was our way to tactically extend our successful Instant Blur into a new format and texture that delivers on what customers expect from a primer and includes the added benefit of hydration. As a personal user of this product, the instant, visible results are incredible.”

Instant and long-term effects
The No Makeup Instant Blur Priming Moisturizer consists of “nature’s most powerful antioxidant,” alpha-lipoic acid, a fatty acid in the human body that minimizes the appearance of pores, lines, redness and wrinkles over time.

It also includes glycerin to moisturize and protect the skin barrier, alongside Perricone MD’s Natural Blurring Complex — a blend of moisturizing ingredients that diffuse and reflect light to make the skin look blurred and smooth for an even makeup application.No Makeup Skincare Collection.

The No Makeup Instant Blur Priming Moisturizer is meant to be used as a last step in a skin care regimen to create long-lasting makeup.

Consumer satisfaction
In a 28-day No Makeup Instant Blur Priming Moisturizer test, 93% of 105 women said that it “controls shine and mattifies skin.”

In the same study, 83% found that the primer blurred the appearance of imperfections, pores and redness.

In another consumer study of 86 women for seven days, 90% said the No Makeup Instant Blur Priming Moisturizer created an even base for makeup application.

“We launched our original ‘No Foundation Foundation’ makeup franchise in 2012, with the philosophy that healthy skin should be seen, not covered,” shares Robert Koerner, president at Perricone MD. 

“Eleven years later, with consumers still seeking the minimalist, natural look, we continue to embrace this ‘skin first’ ideal. Our new No Makeup Instant Blur Priming Moisturizer elevates the pre-makeup priming routine with a multi-tasking formula that creates a perfect canvas while delivering true skin care results.”

Edited by Venya Patel