Waterless beauty: Everist launches paste concentrate body wash
05 Oct 2021 --- US-based beauty start-up, Everist has launched Waterless Body Wash Concentrate tapping into waterless beauty and environmental sustainability trends.
The Waterless Body Wash Concentrate has a paste formulation and is formulated with a blend of essential oils instead of synthetic fragrance. With notes of orange peel, bergamot, peppermint, rosemary and clary sage, the body wash is both “refreshing and uplifting,” and it creates a creamy lather.
“The launch of our body wash is set to revolutionize the category,” asserts Jessica Stevenson, CEO of Everist.
“Nowadays, we all recognize that we need to live more sustainably, but these choices can be overwhelming. As a brand, we believe that we are not only accountable for the waste our products create, but we are also accountable for providing solutions that make eco easier for that mainstream beauty customer.”
“Beauty Goes Waterless” has been pegged as one of the top five clean beauty trends of 2021, according to the Whole Foods Market’s Trends Council.
Eco-conscious solution
The start-up is shifting the way people look at low-waste beauty and sustainability. Everist’s waterless concentrates utilize plant-based ingredients and come in infinitely recyclable aluminum packaging, moving away from single-use plastic and petrochemical-derived ingredients.
The brand is also launching a 100% biodegradable and home compostable Konjac Sponge made of natural konjac plant fiber as a partnering accessory.
The Waterless Body Wash Concentrate has a waterless paste formulation and includes essential oils.
The “eco-conscious” brand patent-pending body wash concentrate launch follows the brand’s waterless hair care concentrate launch earlier this year. Therefore, Everist now offers consumers its trio of shower essentials.
Similar to the hair care concentrates, the body wash is water-activated with a paste-to-lather gesture and offers a product that cleanses and conditions the skin.
Eco-upgrade
Everist is created to elevate the shower routine with the body wash concentrate, comments Jayme Jenkins, chief brand officer at Everist.
“Reducing the carbon and plastic-waste impact of traditional, water-filled beauty products is the premise Everist was built on. Just like hair care, traditional body washes are primarily water and packaged in single-use plastic, and so we were inspired to do better,” says Jenkins.
“With this addition to our product lineup, we combine the benefits of skincare ingredients with gentle cleansing properties to encourage customers to eco-upgrade their routine,” she says.
The company is a 1% for the Planet member and fully carbon-neutral, as certified by Climate Neutral. Its closed-loop CapBack program is an example of how they have chosen to build the business with a “blue-sky” approach, crafting what they believe the beauty company of the future should look like.
Everist uses infinitely recyclable aluminum packaging, moving away from single-use plastic.
Receiving recognition
Everist has seen rapid growth since its launch in February 2021, building both a customer base and a retail expansion strategy.
Most recently, the e-commerce-first company secured distribution deals with Credo Beauty, a US clean beauty retailer, the Allure Store, an online and IRL beauty destination in New York, Well.ca, a Canadian wellness online shop, and Verishop, an e-commerce platform.
Everist plans to continue building brand momentum and growing awareness within the industry and with beauty consumers.
A crucial part of its long-term strategy involves the strategic expansion of its retail presence and product development roadmap, with several other category-redefining products in the pipeline.
Edited by Nicole Kerr
