Weekly Roundup: Brenntag goes digital, Givaudan upgrades mood-enhancing fragrance platform

11 Nov 2022 --- This week in personal care news, Brenntag launched its new logo and branding to align with the company’s ongoing transformation to a data-driven company. Givaudan unveiled an upgraded version of its platform for fragrance and oral care design, dubbed MoodScentz+, building upon the company’s existing neurobiology innovation. Additionally, L’Oréal’s Colorsonic earned the designation as one of the TIME 2022 Best Inventions in the beauty tech category.

Business news
Brenntag, the global chemicals and ingredients distribution player, launched its new brand to express the company’s “refreshed identity.” The rebranding is a move to reflect its development beyond chemical and ingredients distribution to providing innovation support, value-add services, application know-how, environmentally sustainable products and solutions on a global scale. The rebranding will also showcase its ongoing transformation to a data-driven company with a digital customer experience. The company also announced a multi-year project with Amazon Web Services to accelerate the integration of digital processes and services and unlock the value of its data.

Croda International joined over 200 of the world’s leading environmentally sustainable companies as the newest member of the World Business Council for Sustainable Development (WBCSD). The company also announced its aim to become Net Nature Positive by 2030 through an increased focus on preserving and restoring natural ecosystems in its supply chains, minimizing the water impact of its operations and helping accelerate sustainable and regenerative agriculture. Croda’s ambition is aligned with WBCSD’s Vision 2050: Time to Transform – a vision of a world where by 2050, more than nine billion people can live well within planetary boundaries.

Colorsonic features post-consumer recycled plastic, reusable gloves and reduced shipping packaging.Peace Out Skincare received a US$20 million growth investment from 5th Century Partners to expand domestically and internationally, roll out new products, ramp up operations and marketing spend and make key hires. This marks Peace Out Skincare’s first external investment.

Symrise fragrance ingredients production facility in Colonel Island, US, had a fire breakout during the regular production hours for the manufacture of fragrance ingredients. Environmental risks and risks to the health of employees and residents were ruled out as the situation was controlled promptly by local authorities.

Regulatory news
The European Commission Safety Gate notified that skin lightening lotion and oil with the chemical risk of hydroquinone were withdrawn from the market in Italy. In the Czech Republic, perfume containing butylphenyl methylpropional and body cream with methylchloroisothiazolinone and methylisothiazolinone were withdrawn. Additionally, a liquid foundation presenting a risk of microbiological contamination due to the detection of Pseudomonas aeruginosa was removed and recalled in Germany.

Launches and releases
Givaudan unveiled an upgraded version of its platform for fragrance and oral care design, dubbed MoodScentz+, which builds upon the company’s existing neurobiology innovation. The platform allows perfumers and oral care flavorists to create compositions that enhance emotions, covering a range of moods such as “Relax & Unwind, Invigorate & Recharge and Happy & Blissful.” The upgraded platform broadens the potential for mood enhancement by unlocking a deeper understanding of consumer needs. It covers an “extensive” olfactive palette supporting all product categories and measures real-time emotional response using the company’s InSituScanz brain-imaging capability.

Quadpack, the international beauty packaging manufacturer and provider, is supplying a cork cap for Petit Bateau’s latest fragrance launch, ‘Eau Soilogne.’ The French brand of children’s clothing especially developed the fragrance for toddlers as a “care cologne” with a hypoallergenic, alcohol-free formula made with 97% natural ingredients. The monomaterial cork cap fits in with the vegan fragrance’s concept of environmental sustainability and is sourced from sustainably-managed forests.The Beauty Health Company and Glytone's AHA Resurfacing Cellular Booster.

Carestia, a part of the Arcade Beauty group, introduced the ScentLy collection, with two concepts of eco-friendly customizable diffusers: ScentLy-Car and ScentLy-Home. Made of recyclable cardboard and cork from industrial waste, these two innovations can be customized in terms of shapes, sizes, deco and die cuts. ScentLy-Car diffuses a subtle scent throughout the day with a diffusion power lasting up to three weeks, as per performance tests. Meanwhile, the ScentLy-Home diffuser comes in the form of a customizable box (round, square, rectangular and hexagonal) and uses impregnated cork whose self-locking lid can be adjusted in height to control the intensity of the diffusion.

The Beauty Health Company unveiled an exfoliating booster co-created with the dermatological skincare brand, Glytone. The Glytone AHA Resurfacing Cellular Booster leverages a combination of three alpha hydroxy acids and is delivered with Hydrafacial’s patented Magic Wand handpiece and vortex fusion technology. The Booster is formulated with mandelic, lactic, polyhydroxy acid blend, mucor miehei extract, beta glucan and moringa seed extract to improve the appearance of skin surface and texture, leaving skin smooth, soft and healthy looking.

Events and conferences
The Global Shea Alliance announced its second Asia conference at the sideline of COSMOPROF Asia in Singapore. The theme “Women’s Gold: From Africa to Asia: Unveiling the Value of Shea for the Asian Beauty Industry” introduces shea as a multi-functional, renewable and environmentally sustainable ingredient and highlights its importance to the livelihoods of millions of rural women across Africa. The conference on November 17 will open up opportunities for global cooperation to increase direct Africa-Asia shea trade and contribute to the industry’s sustainable development.

Blake Gray joined the Clarins event to plant one of the 8,000 trees at Replant Love 2022.Clarins in partnership with The Malibu Foundation and the National Park Service, hosted the third annual community Replant Love event at Paramount Ranch, with the mission to advance biodiversity by replanting more than 8,000 native trees and plants lost in the Woosley Fire in 2018 on the weekend of the event – for a total of over 21,000 plants in the ground since the inaugural Replant Love event in 2019. In addition to planting trees and shrubs, volunteers at Replant Love spread sunflower seeds – a key ingredient in several Clarins skincare products and a plant native to the area.

Awards and recognitions
L’Oréal Colorsonic earned the designation as one of the TIME 2022 Best Inventions in the beauty tech category. Launched during the COVID-19 pandemic in response to consumer needs, Colorsonic is a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home. L’Oréal plans to launch Colorsonic to consumers in the US in 2023.

The Estée Lauder Companies (ELC) and Springer Nature announced the winners of this year’s Inspiring Women in Science Awards, which promote gender equality in scientific research and STEM outreach. ELC and Springer Nature announced the Inspiring Women in Science Awards winners at a ceremony held at ELC’s UK&I headquarters in London. The Scientific Achievement award was presented to Kizzmekia Corbett, Ph.D., for her direct contribution to developing the Moderna COVID-19 vaccine. The Scientific Outreach award was presented to The Tem Menina no Circuito initiative, which three female physics professors founded at Universidade Federal do Rio de Janeiro in Brazil, for weekly hands-on activities designed to bring out the playful and creative aspects of science in schools in low-income regions in a girls-only environment.

By Radhika Sikaria

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