Weekly Roundup: Coty sells partial Wella stake for US$426.5M, Garnier launches clean hair care line at Walmart

08 Oct 2021 --- This week in industry news, Coty sold a 9% stake in Wella to KKR, with the transaction valued at approximately US$426.5 million. Garnier and Walmart partnered up to co-create a clean hair care collection that targets residue-related issues. Meanwhile, Branded acquired plant-based household cleaning brand Puracy.

Business news
Coty sold a 9% stake in hair care company Wella to global investment company KKR at a 50% valuation premium versus initial Wella sale in exchange for approximately half of the preferred Coty shares owned by KKR. The sale of Wella is a transaction valued at approximately US$426.5 million. The transaction simplifies Coty’s capital structure by reducing KKR’s as converted ownership of Coty to 5.2%. Coty will continue to own 30.6% of Wella, with a US$1.38 billion implied value for the retained stake.

Consumer goods e-commerce company, Branded acquired Puracy a plant-based household cleaning and personal care brand. The acquisition will support growth and further establish Puracy’s presence in the botanics-based personal care market. Branded will bring extensive experience and centralized resources to allow Puracy to grow and develop in a competitive environment, the companies say.

High Time Acquisitions purchased High Time Products and its men’s grooming brand, Bump Stopper. The acquisition of High Time Products will advance Bump Stopper’s economic development and attract capital investments in low-income communities, spur economic growth and create new jobs. The company relocated to Mississippi, US. “We see enormous opportunity for Bump Stopper in Clarksdale, Mississippi. We have brought jobs to the community, especially for people of color,” states Eric Brown, leader of High Time Products.The Super Antioxidant Booster and Super Peptide Booster are formulated to boost clients’ NuFace microcurrent treatments.

Launches and releases
Garnier and Walmart co-created a haircare collection focused on the scalp, Garnier Fructis Pure Clean Hair Reset. The co-creation of this hair and scalp product line provides a solution for residue-related issues, from pollution and dirt to oil and styling product build-up. It removes approximately 100% of residue. The range consists of six products ranging from in-shower hair care to a leave-in. It is formulated with eco-designed natural ingredients, including aloe vera, charcoal, peppermint and citric acid, micro-exfoliants and micellar agents.

Bloomeffects unveiled the Black Tulip skincare collection infused with a black tulip complex. The brand uses upcycled petals of the black tulip that offer hydrating and regenerative properties of the tulip. The petals of the black tulip have a high concentration of free-radical-fighting flavonoids, leading to greater antioxidant protection of the skin and allowing for long-term clinical-grade anti-aging benefits. The skincare collection features Black Tulip Overnight Retinoid Serum, Black Tulip Eye Treatment and Black Tulip Facial Treatment.

Derma E unveiled a Vitamin C Glow Face Oil and limited-edition skin illuminating sticks. The face oil will be an addition to the vitamin C product line and was designed to absorb quickly as it nourishes skin with the mineral mica, allowing for instant hydration and a natural glow. The lightweight oil blend is also infused with turmeric to even out skin tone, sea buckthorn oil for anti-aging benefits, and red raspberry to improve skin elasticity.The tulip skincare collection uses upcycled petals of the black tulip that offer hydrating and regenerative properties.

CeraVe released Skin Renewing Nightly Exfoliating Treatment, a gentle and effective chemical exfoliating serum formulated to help brighten skin, boost hydration and minimize the appearance of fine lines and wrinkles. The addition of the new AHA serum treatment expands the brand’s line of anti-aging products.

Desert Botanicals completed its SonoranShine propylene glycol-free product line, now a full-wet line, including a sulfate-free shampoo, conditioner, leave-in glosser and detangler. Incorporating natural ingredients from the Sonoran Desert and the latest polymer-science technology, SonoranShine delivers hair care protection, conditioning and management.

Trestique launched what is touted as the world’s first 100% refillable zero-waste beauty system. Trestique seeks to reduce its carbon impact by offsetting each product’s carbon footprint, including shipping, individually by supporting Carbonfund.org’s carbon offset projects. Every trestique component is designed to buy once and refill “forever,” customizable and reusable while being sustainably packaged in a Forever Case made from 100% recycled material.

No7 Beauty Company, part of Walgreen Boots Alliance, expanded its retinol 1.5% complex night concentrate product with the expansion of the new Pure Retinol Collection. No7 Pure Retinol Night Eye Cream and Night Cream improve the appearance of fine lines and wrinkles, uneven pigmentation, dark circles and other common skin concerns. Specially formulated to be gentler, the Pure Retinol line features a slow-release encapsulation technology that steadily penetrates through the skin’s surface layers, minimizing irritation commonly associated with retinol.

Microcurrent skincare technology company NuFace added two super booster serums to its ionized skincare line. The Super Antioxidant Booster and Super Peptide Booster are formulated to boost consumers’ NuFace microcurrent treatments, further customizing the at-home facial to their individual skin goals. Each clean formula is infused with the blend IonPlex, a combination of electrolytes and glacial water to prepare the skin for the NuFace’s technology.

Miscellaneous
Considering the “International Day of the Girl” on October 11th, German-based manufacturer of personal care products, Beiersdorf expanded its “Empowering Girls” mission to Europe to further strengthen its approach. The expansion also comes with a partnership with the Ashoka social entrepreneur network. The expansion to Europe will ensure financial support to address COVID-19-related challenges for girls and women in their countries.

Aprisa, a provider of scientifically-based luxury skincare products, has chosen Covectra’s StellaGuard to serialize its luxury cosmetic skincare products. With StellaGuard’s smart label and mobile authentication solution, Aprisa can now protect consumers from purchasing or using fraudulent beauty skincare products by allowing them to more easily and quickly verify their purchases from Aprisa are authentic and original.

By Nicole Kerr