Weekly Roundup: DKSH supplies EFPBiotek for personal care, MAC launches limited-edition makeup for trans awareness

02 Dec 2022 --- This week in personal care news, DKSH expanded its distribution agreement with EFPBiotek to support the personal care industry. Babor launched Babor Skin Coach in partnership with Revieve to enhance customer loyalty. In celebration of Trans Awareness Week, MAC Cosmetics launched limited-edition inclusive makeup by Joseph Harwood.

Business news
Perfect Corp. announced that it extended the partnership with the beauty brand Avon to launch a virtual try-on (VTO) online shopping experience in the UK, South Africa, the Philippines, Italy, Poland, Russia, Romania, the Czech Republic and Turkey. The immersive shopping experience is powered by Perfect Corp.’s technology, allowing customers to experiment with various beauty products virtually to find their perfect product match. The virtual try-on experience will provide Avon shoppers with an interactive and personalized shopping experience. Perfect Corp.’s true-to-life AR try-on utilizes patented AgileFace technology to automatically identify users’ facial features, such as eye and eyebrow shapes, to deliver the most realistic virtual try-on experience. Integrating Perfect Corp.’s precise VTO solution will allow Avon to offer its shoppers a hyper-realistic virtual beauty experience.Elyssa Cosmetique has introduced Lisage Bresilien containing rich active ingredients suitable for all hair types.

DKSH expanded its exclusive distribution agreement with EFPBiotek, a leading Iberian (Portuguese and Spanish) supplier of ingredients from sea and vegetable origin for use in cosmetic, nutraceutical, pharma, fine chemical and animal feed applications in the UK and Ireland. DKSH will provide business development, marketing, sales, logistics and distribution services for all EFPBiotek products for the personal care industry and their food supplement and fish oil products.

Y-Brush announced a €6 million (US$6.3 million) round of funding for its toothbrush. With a technology designed in France, Y-Brush offers a toothbrush composed of a Y-shaped handle that conveys vibrations to a brush head composed of 35,000 nylon bristles, efficiently cleaning the teeth, gums and gum line on top of removing all dental plaque. The different models also allow users to choose the intensity of the vibrations depending on their preferences from intensive use to medium. The company launched three Y-Brush product ranges: the NylonStart, the NylonStart for kids and the NylonBlack. With a growth of 300% in 2021, Y-Brush has recently opened an electric toothbrush factory in France.

Amyris consumer brands saw 80% year-over-year growth in its direct-to-consumer (DTC) channel during this year’s Cyber Monday shopping event on November 28. Cyber Monday’s sales performance continued the strong momentum seen during Black Friday week.

Honeywell announced its Baton Rouge, LA facility doubled the production capacity of Honeywell Solstice ze (HFO-1234ze), an “ultra-low-global-warming-potential” and energy-efficient solution compared to other current technologies. This will enable an increased supply of Solstice ze for foam insulation, aerosol propellant, refrigeration and air conditioning applications to help meet strong demand.

Launches and releases
French indie brand Mimitika collaborated with Bormioli Luigi for the packaging of its new line, Skin Juice Collection, selecting the Thalassa design with rounded edges that integrates 15% post-consumer recycled glass content. Mimitika’s latest skincare range is based on targeted natural, active ingredients and includes four serums that moisturize, soothe, purify, illuminate and smoothen.Mimitika’s latest collection features Bormioli Luigi packaging that are turnkey bottles, practical to hold and particularly adapted to the dropper format.

German skincare brand Babor launched Babor Skin Coach in partnership with Revieve to enhance customer loyalty and commitment by supporting customers in setting skin goals, tracking changes in their skin over time and nurturing the customer with relevant content according to their needs. Babor is piloting the first version this December and will add the functions over time. Babor Skin Coach first is available in Germany, with all of Babor’s European e-commerce stores (Austria, Belgium, Switzerland and Netherlands) and the US to follow shortly.

French beauty and hair care brand Elyssa introduced Lisage Bresilien, an exclusive product containing keratin and cocoa, which have rehydrating properties. The collection also enables hair treatment in the privacy of the consumer’s home. The company also launched a smoothing product called Amla plex. Its formalin-free treatment, free of harmful ingredients, is touted to promote hair growth and reduce hair loss. The PCA complex also provides deep hydration for damaged hair.

Awards and recognitions
Australian biotechnology company Marinova has achieved the country’s highest innovation accolade in the Australian Organic Industry Awards. Hosted by the industry body Australian Organic Limited, the awards are now in their eighth year and have become a valued recognition of the growth in the organic sector.

Nu Skin Enterprises announced that Business Intelligence Group named its ageLOC LumiSpa iO a winner of the 2022 “New Product of the Year” award. The annual BIG Awards for Business recognizes products and companies that bring new ideas to life and seek to change how we all experience the world. With the Nu Skin Vera app, LumiSpa iO unlocks a world of personalized skincare experiences, including customized skincare options, intelligent coaching, skincare routine tracking and a selfie timeline.Powered by Revieve, Babor launched Skin Coach, a post-purchase experience that enables a personalized skin profile.

Community outreach
On the occasion of the International Day for the Elimination of Violence against Women, on 25 November, the Federation of Beauty Companies, the French Federation of Selective Perfumery, the National Confederation of Aesthetic Perfumery, the National Union of Hairdressing Companies and the Cosmetic Valley competitiveness cluster mobilized together alongside the French government to publicize the alert and support systems for victims and witnesses of violence. Through the mobilization, tens of thousands of points of sale throughout France, alongside many cosmetic brands, were able to inform their customers of the tools available to victims and witnesses of violence.

In celebration of Trans Awareness Week, Mac Cosmetics launched limited-edition inclusive makeup by Joseph Harwood – The Joseph Harwood Edit – and donated £50,000 to Mermaids Charity. Mac’s support will help Mermaids in its mission to end harmful conversion practices in the UK, disproportionately affecting the trans community.

By Radhika Sikaria

To contact our editorial team please email us at editorial@cnsmedia.com