Weekly Roundup: Firmenich approved for net-zero emissions target, Brenntag acquires Prime Surfactants

26 Aug 2022 --- This week in personal care news, Firmenich received approval from the Science Based Targets initiative for its net-zero emissions target. Brenntag acquired Prime Surfactants to add to the Personal Care and Household, Industrial and Institutional (HI&I) business unit. Meanwhile, Perfect Corp. introduced an AI Face Reshape Simulator technology for aestheticians, beauticians and med spa professionals.

Business news
Firmenich received approval from the Science Based Targets initiative (SBTi) for its net-zero emissions target, making it one of the first companies globally to receive approval from the SBTi. Firmenich has both near- and long-term science-based emissions reduction targets verified and approved by the SBTi. The Group is committed to reaching net-zero greenhouse gas (GHG) emissions across its value chain by 2039, keeping global warming below 1.5°C in line with the Paris Agreement. The company plans to reduce GHG emissions by 90% in Firmenich’s extended supply chain by 2039 from a 2021 base year. Firmenich aims to be a “positive driver of change” across its value chain and commits that 80% of its suppliers by spend will have science-based targets by 2026. 

Brenntag acquired Prime Surfactants Limited, which has estimated sales of approximately £22 million (US$25M) in the financial year 2022. Speaking about the acquisition, Henri Nejade, member of the management board of Brenntag group and COO of Brenntag Specialties, said: “[Prime Surfactants] has developed a leading position for surfactants in the personal care market in the UK and is a great addition to our Personal Care and HI&I business unit of Brenntag Specialties. This acquisition enhances our product and service offering to customers in the UK and underlines our ambition further to strengthen the specialties business of our focus industries.”

Ashunta Sheriff Beauty MagnetiEyes Day and Night Lash Set employs new magnetic liquid liner technology.Rayont, a healthcare and wellness integration company, through its subsidiary Rayont Australia, completed the acquisition of The SkinDNA Company – the brand behind skin DNA testing technology. According to the agreement, Rayont acquired 100% of all remaining shares and units of SkinDNA in exchange for PLN 750,000 (approximately US$157,725). Rayont will pay by issuing 1,524,044 of its shares. 

The United States Tennis Association (USTA) and La Roche-Posay have partnered for the latter to be the sunscreen partner of the US Open. Beginning with this year’s US Open, La Roche-Posay will offer a sun safety education booth in the South Plaza of the USTA Billie Jean King National Tennis Center, with two additional product sampling kiosks on the grounds. La Roche-Posay will be featured and sold in US Open Collection stores and will also provide products for players.

Elizabeth Arden expanded its partnership with Ulta Beauty, launching in all stores in late August. The iconic beauty pioneer will emphasize the brand’s award-winning Ceramide Capsule collection in their brick-and-mortar product assortment. Moving forward, select stores will have Elizabeth Arden skincare experts on the floor to enhance the shopping experience and educate customers on the various product offerings. The brand also plans to implement an in-store sampling and loyalty program.

Acknowledgements and certification
Codex Beauty Labs was granted the Seal of Recognition by the National Psoriasis Foundation for four additional Antü skincare products. The Seal of Recognition demonstrates that these products are safe as part of a daily skincare routine for individuals with psoriatic disease or sensitive to severely sensitive skin. “Four more of our products – the complete Antü Skin Barrier Repair Collection – have been recognized as safe to use for the roughly 8 million people in the US who have psoriasis,” says Dr. Barbara Paldus, CEO of Codex Beauty Labs. 

Launches and releases
Perfect Corp. introduced an AI simulation technology for professional use. Perfect Corp.’s new AI Face Reshape Simulator technology allows aestheticians, beauticians and Med Spa professionals to deliver accurate digital visualizations of treatments on the customer’s face. The technology provides “precise” simulations for eyebrow lifts, cheek and lip filler treatments, jaw reshaping, eyelid treatments and nose reshaping.

Celebrity makeup artist Ashunta Sheriff unveiled her conscious beauty line, Ashunta Sheriff Beauty, offering a range of innovative products and tools. The cruelty-free, vegan line of products include MagnitiEYES Magnetic Luxury Lashes, BROWzing Brow & Lash Kit, BROWzing Brow Gel Freeze, Unicorn Duochrome Highlighter, UV Vegan Liquid Liners, Unicorn Multichrome Glitter Shadow Palette, Dual Lock Adhesive Liner, Beauty Water Fix It Spray, Black Diamond Makeup Sponge and BROWzing Brow Brush. 

Evaana Wellness introduced two Indian beauty and wellness brands, EvalaBeauté and Tural Naturalis, for preteens and teenagers. Evala launched the first line of products with lip gloss and lip balm, both available in three variants. Tural introduced VIT-Sea Toner for all skin types, Mudd Off Cleanser and Glow Sea Moisturizer for oily skin and Wash-Away cleanser and I Sea You Moisturizer for normal skin. These products are natural, vegan, dermatologically tested for sensitive skin and PETA-approved.Quip's Rechargeable Cordless Water Flosser has two pressure modes: gentle and deep clean that can be adjusted depending on user sensitivity levels.

Quip, an oral health company, launched its latest innovation – the quip Rechargeable Cordless Water Flosser. The flosser is designed to be more “enjoyable” for the user as it’s more gentle, easier to use and has a magnetic, 360-degree tip to get to hard-to-reach tooth surfaces at the back and sides of the mouth. 

The Dandymen Collection, a men’s hair care line focused on delivering barber-built products with ingredients, launched a curated collection in over 700 Walmart stores in 49 states. The Bentonville-based company’s exclusive launch with Walmart expands accessibility for existing and new customers by providing additional ways for the customer to shop.

Korean skincare brand Axis-Y launched of their new product line, ay&me. Instead of creating a new line of products based on what the company thought consumers wanted, they asked the community what they thought their skin needed to develop a line of products over two years. The line launched on August 21 with three new products, one of which includes two products in a set. Axis-Y’s five-probiotic complex is featured in the new line, which improves the skin’s natural biome, strengthening the skin barrier and promoting healthy, radiant skin.

By Radhika Sikaria