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Cosmetic colorants innovation

Jan 2024
ABSTRACT
Innova Market Insights data suggests that cosmetic colorants are rising globally, growing at +7% yearly from July 2021 to June 2023. Face/Body Cosmetics took the lead (39%) in launches featuring these colorants from July 2022 to June 2023. Titanium Dioxide was the star ingredient (92%) during this... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Lipsticks
  2. Face Foundation/Illuminators
  3. Face Concealers
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Titanium Dioxide
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2021 vs 2023)

TOP COMPANY
Kiko Cosmetics

TOP CATEGORY
Face/Body Cosmetics

TOP INGREDIENTS
Titanium Dioxide

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2021 vs 2023

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
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