Gender neutral personal care

May 2024

According to Innova Market Insights more than half of consumers globally said that they think it is important that beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in Personal Care & Beauty from 2019 to 2023.


Fenty Skin Lux Ultra Hydrating Cherry Lip Balm (Denmark)

  • This unisex lip balm enriched with Barbados cherry extract and rich in antioxidants nourishes, moisturizes, improves and strengthens the lips’ moisture barrier and revives the texture of the lips.
  • It is ideal for caring and soothing dry, chapped lips.