Beyond The Headlines: Dove and Nike launch Body Confident Sport, Coast Southwest snaps up Lubrizol’s facility

27 Oct 2023 --- This week, Dove and Nike launched an online coaching program to help build body confidence in girls of 11 to 17 years old. Meanwhile Coast Southwest acquired Lubrizol’s surfactant manufacturing facility, and Inkbox joined forces with US musician Travis Barker, launching temporary tattoos.

Business development and product launches
Dove and Nike launched Body Confident Sport, an online coaching program to help build body confidence in girls globally. New research by the companies revealed that 45% of teenage girls globally drop out of sports — twice the rate of boys — citing low body confidence as the biggest driver. The companies assert that coaches can be powerful role models to create a positive environment for girls in sport, with 83% of girls in the US saying their coach was the reason they felt more confident. The online coaching tool aims to reduce self-objectification and increase body-esteem and will be delivered through a global network of organizations in schools and sports clubs.

Goop introduced good.clean.goop, a new line of beauty and wellness products available at Target and Amazon. Goop’s aim with the new line is to bring luxurious clean essentials to a wider and more diverse audience. The expansion reflects the company’s commitment to provide accessible beauty and wellness products that are clinically tested, contain quality ingredients and provide pleasant textures and scents.

Coast Southwest acquired a surfactants manufacturing facility in Paso Robles, California, US, from the Lubrizol Corporation. The facility produces surfactants for personal care and industrial products. The president of Coast Southwest, Joseph C. Cimo, stated that this recent purchase aligns with the company’s expansion strategy, ensuring long-term viability of the site and its employees. Coast Southwest also recently opened its corporate headquarters in Irving, Texas, US. The company has expressed its hopes that this move will enhance its value chain and competitiveness. The specific terms of the deal remain confidential. Inkbox introduces new temporary tattoo technology in collaboration with drummer and tattoo enthusiast Travis Baker.

Inkbox, a pioneer of innovative temporary tattoo technology, collaborated with drummer and tattoo enthusiast Travis Baker, who designed the collection together with tattoo artist Chuey Quintanar. The tattoos will be made with Inkbox’s patented For Now Ink and will last for one to two weeks on the skin, while being indiscernible from real, permanent ink. The collection features five designs and will be available in two sizes. Each tattoo tells a story from Barker’s life, while featuring iconography from Barker and Quintanar’s own ink. The tattoos include Forever To Go, Family Man, Heaven on Earth, La Vita E Bella and Beat Therapy.

Claudia Sulewski, actress, YouTuber and beauty entrepreneur, launched Cyklar, a genderless, vegan and cruelty-free body care brand. Cyklar’s first product is a body cream, featuring a natural formulation with banana flower extract, niacinamide and prickly pear for skin hydration and balance. Named “Crescent” after the street where Sulewski grew up, the cream provides a sensory journey for consumers and has a gender-neutral fragrance. Cyklar emphasizes sustainability, using recyclable glass and eco-conscious packaging. The brand plans compostable refills, through a collaboration with On Repeat, furthering Cyklar’s commitment to minimizing waste.

Beyoncé launched her new perfume Cé Noir, continuing her Renaissance merchandise line. She revealed her eau de perfume through an Instagram post, showcasing the bottle in a 360-degree video. The product is crafted in France and designed by Beyoncé herself, it includes notes of clementine and golden honey, rose absolute, jasmine sambac and base notes of Namibian myrrh and golden amber. The perfume will have a limited availability in the US and Canada, with shipping starting in November. Customers will also receive a special gift alongside the purchase. The US$160 bottle is now available for purchase on her official website. This release follows her recent clothing line, released alongside Ivy Park.

Brand activities
Renowned French beauty brand Clarins hosted an exclusive dinner with Modern Luxury in Austin, Texas, US in celebration of the Austin Grand Prix at the Circuit of The Americas. The event, co-hosted by international model Kelly Piquet, featured a mix of international guests from the Formula 1 world and local influencers. Held at the trendy Austin venue, Clarins honored its award-winning products, Double Serum Light Texture and Lip Oils, highlighting the brand’s expertise in skin care.

Pantene welcomed actress and singer Dara Reneé as the brand’s latest Healthy Hair ambassador. Reneé is known for embracing her natural curls and will share her hair care journey as part of Pantane’s “If You Know, You Know It’s Pantene” campaign, highlighting luxury hair repair without the high cost. Reneé expresses that Pantene allows her to keep her curls nourished and vibrant despite the constant styling and coloring. She will be featured in a campaign for new Pantene products, set to debut early next year.

Ulta Beauty partnered with SOS, a female-founded company specializing in smart vending machines, for a pilot program launching SOS smart vending machines in ten Ulta Beauty stores across the US. The machines will offer free Rael period care products and enhance Ulta Beauty’s in-store sampling program with digital innovation. These will also serve as interactive advertising platforms. Pantene welcomes ctress and singer Dara Reneé as the brand’s latest Healthy Hair ambassador.

Social outreach
The Estée Lauder Companies, the luxury, skin care, makeup, fragrance and hair care company, renewed their partnership with the acclaimed Latina speaker Gaby Natale for the Leading with High Touch sponsorship program aimed at developing, retaining and attracting senior-level Hispanic and Latinx talent. The program’s second cohort will be held at the Estée Lauder Companies global headquarters in New York City, US, and will offer participants lectures, workshops and networking opportunities. The collaboration emphasizes the company’s commitment to inclusivity and diversity, fostering a network for future Latino leaders while promoting equal access to mentorship and sponsorship programs for all employees.

Tampax, Proctor and Gamble’s leading tampon brand, partnered with actress and executive producer Marsai Martin, women’s college basketball national champions Angel Reese and Flau’jae Jonson and OB/GYN Dr. Nicole Sparks in a period education campaign. The campaign aims to provide women with medically accurate education to help them make informed decisions on finding the right period protection. In its 2023 Tampax Period Education survey, the company found that insufficient education about periods and tampons has perpetuated fears and misinformation, with 68% of Gen Z women and girls receiving little or no period education and 83% saying they received little or no education about tampons before their period bean. The survey indicates this lack of education is prominent among multicultural Gen Z communities.

Argeville, the fragrance, flavors and ingredients company officially launched its corporate social responsibility policy, “Let’s dare for a better future.” Aligned with ISO 26000 guidelines, the company’s CSR approach focuses on three pillars: people, products and the environment. Argeville emphasizes the well-being of its employees with its four-day working week. To address environmental responsibility, the company works to minimize the impact of its operations. The company aims to ensure product quality and safety while developing eco-responsible ingredients. Argeville recently expanded its presence in Mumbai, India with a new center.

By Milana Nikolova

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