16 Feb 2022 --- Biotechnology solutions provider Blue California Flavors and Fragrances has rebranded as Sensegen after an 18-month incubation period. The company’s new market focus is evolving into the three pillars of “taste, smell and beauty,” with innovative launches set to debut in each of these categories. “We’re charting our course in clean and sustainable taste, smell and beauty in a new and exciting way,” remarks Kathy Oglesby, chief value creation officer. “Under one roof, perfumers, flavorists, biologists and chemists are working together, inspired by nature and disciplined by science.”
