Consumers most worried about dry skin in winter, TikTok research by Tajmeeli finds
Tajmeeli, a cosmetic surgery education website, has released research about #WinterSkin trends on TikTok. Most users were looking for help with moisturizing and hydrating their skin with #DrySkin the most commonly viewed category of winter skin TikToks (314 million) and the second most viewed category of skincare videos targeted #ChappedLips (41.7 million).
Coming in third were videos targeting #DryHands. Tajmeeli believed that #DryHands may have trended more than expected due to the constant hand washing and sanitizer use brought on by the COVID-pandemic.
The site ranked the popularity of winter skin hashtags based on the number of video views tagged in the relevant category. According to Tajmeeli, TikToks with the hashtag #WinterSkin have been watched 4.9 billion times on the platform.
Tajmeeli.com is an online platform that educates about cosmetic surgery and its alternatives. It also puts patients in contact with cosmetic doctors all over the world. The website is geared toward Arabic speakers and is the largest Arabic language resource for cosmetic surgery. With COVID lockdowns generating greater interest in cosmetic procedures – especially ill-advised self-administered enhancements – consumer demand for information outlets focused on this topic is growing.
Skincare during winter
According to Tajmeeli, one of the easiest ways to reduce dry skin is to only shower or wash your hands with cold water. The website says that hot water is suboptimal for retaining moisture and that cold water is “kinder” to the skin.
Each trend was ranked based on TikTok video views.Tajmeeli also recommends drinking water and eating healthy, which can help hydrate the body from the inside out, leading to better-looking skin.
When choosing winter skincare products, Tajmeeli recommends using products with adequate SPF and moisturize as often as possible while using rich products to keep the skin hydrated in cold weather. The site advises readers to wear cotton gloves and socks after applying lotion to retain moisture.
Those struggling with dry skin patches are recommended to exfoliate regularly to remove dead skin. Tajmeeli also suggests investing in a humidifier to combat dry air. Lastly, the website cautions against wearing itchy fabrics that can suck moisture out of the skin. Instead, the website encourages users to wear a soft cotton layer under any harsh fabrics.
A holistic routine
When caring for skin during the winter, Tajmeeli says one’s skincare routine must go beyond applying topical creams. Dr. Yomna Tathy, a medical writer for the online platform, says it is essential to practice a holistic beauty routine.
“When people think of taking care of their skin, their first thought is usually what lotions do I need? While this approach is undoubtedly important, what many people don’t realize is that taking care of our skin during winter is more than what we put on our skin,” explains Dr. Tathy.
“We must also focus on the smaller details, from the temperatures we heat our homes to right down to the clothes we wear and what we eat. Considering each element of overall skincare can have a dramatic impact on the appearance of our skin,” she says.
Edited by Olivia Nelson
