David and Victoria Beckham unveil nostalgic fragrance collections

27 Sep 2023 --- David and Victoria Beckham have each introduced new fragrance collections under their personal brands, channeling nostalgia from their lived experiences. Victoria Beckham Beauty’s first entry into perfumes “distill the notes of eras and atmospheres into the fragrances,” while David Beckham Fragrance’s The Collection is the former footballer’s “most personal product yet.”

”Drawing on stages of her life and its parallels to a pop culture shared by all, each scent captures her own recollections of distinct time, places and experiences, and mirrors them in our collective and individual reminiscence,” illustrates Victoria Beckham Beauty on its launch, which debuts on September 29.

The first within Victoria Beckham line is Portofino ‘97, evoking an “enrapturing fragrance of burgeoning romance through the memory of Portofino ‘97.” The fragrance conveys a “euphoric hit of Calabrian bergamot and black pepper; crisp white sheets suffused with incense and amber; patchouli and vetiver lingering on the skin of a significant other.”

Newly launched trio of perfumes by Victoria Beckham (Image credit: Victoria Beckham Beauty).Suite 302 is the next fragrance in the collection, inspired by “an alluring rendezvous” that conjures the memory of weekends in Paris in Suite 302: “An erotic mélange of black cherry and red peppercorn; dimmed hotel rooms clouded in rose centifolia, midnight violet and narcotic musk; plush velvets saturated with papyrus, black leather and masculine tobacco leaf.”

Thirdly, the collection introduces San Ysidro Drive, an “energizing and healing” perfume that captures the “mending and motivating spirit of mindfulness” in the memory of San Ysidro Drive, a street in California where David and Victoria formerly shared a home. The scent is an “intense rush of passion fruit and pink peony; vitalizing ocean air infused with rich rose absolute, saffron flower and agarwood; black amber and vanilla incensing the atmosphere of a personal sanctuary.”

“It was very important for us as a luxury house to offer choice, and launching three fragrances was a key consideration. I think these fragrances are very signature and will stand the test of time,” says Victoria Beckham.

David Beckham’s The Collection
David Beckham Fragrances has introduced The Collection, a line of three long-lasting eau de parfums to the US market exclusively at JCPenney. 

Each “evocative” scent is said to reflect Beckham’s own life while “celebrating the craft of artisanal perfumery,” with a focus on the careful selection of ingredients. 

The Collection comprises three complementary eau de parfums: Infinite Aqua, Aromatic Greens and Refined Woods. 

Over his years of travels, living abroad and meeting inspirational people, David has developed a “rich appreciation for unique materials, craftsmanship and elegant scents,” the brand states.

“I’ve been fortunate to work with many incredible perfumeries from around the world over the past 15 years and this fragrance range combines their knowledge with my vision to create products that truly stand the test of time,” Beckham comments.

The Collection by David Beckham (Image credit: David Beckham Fragrances).“Smell can evoke strong memories and remind us of special people and moments in our life,” he continues. “With The Collection campaign, I wanted to capture personal memories from my travels with close friends and family. 

“We filmed in Miami, and I loved the freedom of driving on the open roads, with the ocean on one side and forests on the other. I am excited about how we have captured this feeling.”

To celebrate the launch of The Collection, Beckham will make a personal appearance at the JCPenney located at the Roosevelt Field Shopping Center in Garden City, New York on October 12.

“David, together with the Coty fragrance experts and the globally recognized perfumers Ane Ayo, Amandine Clerc-Marie & Alexandra Carlin, pushed the boundaries to create a collection of exceptional scents that elevate the art and craft of fragrance for a truly transportive experience,” says Stefano Curti, chief brands officer of Consumer Beauty at Coty.

Michelle Wlazlo, chief merchandising officer for JCPenney, adds: “Strategic partnerships are a key part of our reinvigorated customer strategy and we are committed to giving our customers access to fresh, relevant products and the brands they want to shop – plus the brand founders they love.”

Edited by Benjamin Ferrer