Danna Paola named face of MAC Cosmetics in global campaigns
27 Sep 2023 --- MAC Cosmetics has announced international pop star Danna Paola as its new global brand ambassador. Throughout a long-term partnership starting in October, the Latin Grammy Award-nominated talent can be seen as the face of MAC’s new product campaigns and collections.
The 28-year-old singer, writer, producer, songwriter and actress from Mexico City is described as having a makeup style that “sways between classic to outrageously avant-garde.”
“When I was a teenager, I always had MAC in my bag, either a Ruby Woo lipstick, mascara or lashes and to this day it is the same, but with more lipsticks. Even in musical theater, I loved using MAC Chromacake products too,” remarks Paola.
Danna’s global ambassador role will bring to light beauty hacks and skin care secrets to her favorite MAC icons and pro techniques.
The partnership will launch in October, in tandem with MAC providing backstage support to the Danna Paola tour during its US leg this fall (Image credit: MAC Cosmetics).“Danna has captured the hearts of her fans globally and her magnetic personality and talent continues to transcend cultural borders,” says Ingrid Abdo, VP and general manager at MAC Latin America.
“It’s incredibly exciting to be working with Danna as she takes the international stage by storm and we can’t bring her imitable beauty and style to life in a way that only MAC can do.”
“Danna’s brilliantly authentic and individual spirit, which comes through so clearly in the way she owns her beauty looks and expresses herself with makeup, is completely in sync with the thinking and the artistry that matters most to MAC,” comments Drew Elliott, MAC’s global creative director.
The partnership will start in October, in tandem with MAC providing backstage support during the US leg of her tour this fall.
MAC Cosmetics activities
In other MAC developments, the beauty brand launched Studio Radiance Serum-Powered Foundation, marketed as “buildable and weightless” while providing 24-hour hydration, texture smoothing, an evening of tone and blurring of the pores.
Estée Lauder Companies, the owner of the MAC, reported net earnings of US$1.01 billion last month, a dip from net revenues of US$2.39 billion in the prior year.
Over the summer, Bollywood actor Bhumi Pednekar linked up with MAC for the 29th year of its Viva Glam charitable initiative, which “supports healthy futures and equal rights for all.”
In other product developments this year, MAC launched LockedKiss Ink 24-hour lip color featuring the full spectrum of properties consumers want in an all-day lipstick – kissproof, waterproof and transfer-proof formula.
Edited by Benjamin Ferrer
